Categories
Online Business

Internet Marketing Dilemma – Improving Your Double Opt-In Rates

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You know that having a double opt-in* process for your newsletter/ezine list is a “best practice” in permission based email marketing. Several reasons:

  • less chance of being called a spammer by someone who doesn’t remember filling in the form (or because someone else filled out the form with their email address);
  • fewer bad email addresses in your list;
  • some mailing list delivery services require it!

BUT–sometimes your subscribers don’t click that link they receive from you in the confirmation email. And so you lose 10, 20, even 50% of your “subscribers”. Arghh!

How can you improve your opt-in rates?

Generally, the more compelling and relevant your “offer” is to folks, and the easier it is for them to complete the process, the better opt-in rate you will enjoy.

  • Have some really strong copy that describes your ezine and the benefits they will receive.
  • Provide an incentive for folks to subscribe. A free ebook, ecourse, etc.
  • Remind folks that they must confirm (click the link in the confirmation email) to receive the incentive. You can do this on the signup or thank you page.
  • Help them make sure they receive the confirmation email, by offering a page explaining how to add your ezine to their whitelist.
  • Show them how to confirm. A snapshot of the confirmation email, with the confirmation link circled, is one way to make it crystal-clear.
  • Make sure your confirmation email matches the description of your ezine. Use the same wording, etc. Nothing will reduce your confirmation rates like using the generic confirmation email text!

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*Double opt-in defined:

  1. new subscriber fills out a form on your site
  2. your list management software sends a confirmation email with a special coded link
  3. new subscriber clicks the link
  4. subscriber is added to your list

Single opt-in eliminates steps 2 and 3.

Categories
Communication Skills

Top 7 Presentation Bloopers To Avoid

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In no particular order….. since all are equally bad…
Blooper #1: Not telling us why we should listen to you
Never assume that just because you have an audience, we are obliged to listen to you. We may love you (that’s why we came in the first place) but never take advantage of the trust we have for you. It is an extreme turn-off when the audience has to do the work i.e. figure out how your presentation is relevant to us. We are a bunch of selfish egomaniacs. We love ourselves so much! And we don’t care about your experiences unless it teaches us something that we can use for ourselves. So here’s a word of advice: If you want to share your experiences, please do. But always include a message, something that will benefit us, your beloved audience!
Blooper #2: Ignoring us throughout your speech
We get bored easily. Period. If you keep talking about you, you, you, you, you… we will switch off. We want to be part of your speech. We really do. Get us involved. It could be as simple as asking us a question. It gives us a chance to hear ourselves talk. It could be as simple as playing a mini game with us. It gets us up on our seat. Please entertain us! Make us love you. We really want to because if you keep ignoring our needs, we will do the same. Lucky for the speaker, he allowed us to ask questions at any point in his presentation and guess what, we did! In my opinion, that was his saving grace!
Blooper #3: Going overtime
No matter how good you are, never ever go over time!!! Unless we paid you thousands of dollars to teach us something and you are about to share with us the ultimate secret to earning another ten million. If you want your audience to love you, end earlier than expected! It tells us that you respect our time. It makes you special because most speakers don’t observe that. And guess what, the next time you give your presentation; we will be there to support you!
Blooper #4: Spelling errors on your slides
Imagine sitting in a formal business presentation with a presentation slide like this:
In the gamming industry…
Microfsoft
Upluft and Profit
Generated an annual revenue of $1.000000 dollars (huh???!!!)
Curent Maket size of 30 billion people
Ok, you get my point. When you have these glaring spelling mistakes in your slides, here’s the image you are portraying to your audience: sloppy and cannot be bothered. Unless that’s what you want the audience to think of you, I suggest you get someone to do a spell check.
Blooper #5: Bad pronunciation of words
It cracks me up when some presenters stumble upon the same word every single time, without any sign of remorse. There was one time I sat through a presentation where the team had to review a company’s product named Morange. And throughout the ten minutes presentation, they came up with oh so many ways to pronounce this word.
Moo-ronge
Ma-range
Ma-rangi
Mo-ran
Moo-rock
And I swear one time I heard Moron. They might as well labelled the product Moronic Morange. That would be… memorable. Some “credit” has to be given to the company who named their product mo-range.
Blooper #6: Reading off the script
Although my preference is to go without a script, sometimes there is a need for it. However more often than not, speakers are too reliant on their script. You see them referring to their script even if it is just reading their name and designation??!! Yes, this is very puzzling. I once came across a book that taught me how to read from a script. Here’s the golden rule. Never ever speak when your eyes are on your script. Instead, you should follow this three-step process: see, stop, say.
First, look down and take a snapshot of your script. Memorize a chunk of words. Bring your head up and then pause for a second. When you are ready, say what you have memorized in your own words. It’s a three-step process: see, stop and say. It is very important that you pause. Yes, it may be weird for you but in reality, the pause helps make your speech conversational. It also creates anticipation, which further deepen the impact.
Blooper #7: Starting your presentation weak
Maybe it is just me but I get really pissed off when a speaker starts off his presentation with “Urm.. I guess I should probably start… ah ok, here goes…”. Or even worse “I am not really prepared for this presentation because (give some lame excuse). But anyway, I will start…” Trust me, giving excuses of why you may not do a good job will hardly win the sympathy of your audience. Instead, you will make us feel that we are unworthy of your time. You will be better off not giving the presentation since no one will be listening anyway.
As the saying goes, you will not get a second chance to make a good first impression. So make full use of your first 30 seconds to impress your audience. Here are a couple of ways you can start a presentation powerfully. You can tell a personal story and relate it back to the message of your presentation. Starting your presentation with a visual stimulating or humorous video clip will also create impact. Or begin with a thought provoking quote or a shocking statistic, which will create the listening for your presentation. All these are far more superior to your usual good morning/afternoon/evening niceties or worse, apologies.

EricFengPhoto.jpgEric Feng is the go-to guy if you want to learn how to impress your investors and customers through public speaking. For more tips and tactics that you can use immediately in your next presentation, visit The Public Speaking Blog.