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Business Ideas

Business Lessons Learned From Brett Favre

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Recently Brett Favre, the quarterback for the Green Bay Packers, broke the all-time NFL touchdown record. As a fan of football and Green Bay (I grew up in Wisconsin) I’ve had the opportunity to watch Favre over the years, and I also realized how his career provides some valuable business-building lessons.

How? Because success is success, whether you’ve built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself. What’s nice about sports is first, it’s public (the games are televised and the players are forever being interviewed so you can get to know them a little) and second, you can see things unfold in a short amount of a time. An entire game is completed in 3 hours, compared to business where you don’t always see success or failure that fast (although sometimes it feels like it!)

That said, this is the second of a 2-part article where I’ll share a total of 6 principles (both good and bad) you can learn from Favre to become a more successful business owner.

1. Favre is a great leader.
Right now, the Packers are the youngest team in the NFL and they have a 7-1 record. To further put this feat into perspective, they have no running game to speak of. If you don’t follow football, let me explain. There are 2 ways for an offense to move a football down the field — you run and you pass. If you don’t have anyone who can run the football, you pass. And you end up being lopsided because all you do is pass, and defenders KNOW all you’re going to do is pass, and it’s harder to fool them. Despite that, Favre is successfully throwing the ball down the field and the receivers are successfully catching it.

How can this be? Because Favre is busy coaching and leading those young receivers. His experience is making up for the lack of experience surrounding him. And it’s working.

As an entrepreneur and business owner, you need to be a leader as well. In fact, when you start building a team, that’s what your team is going to expect from you. A vendor once told me she had left her previous position because the owner had lost his vision. Your team wants you to have that vision, that’s what draws them to you. They want to be a part of something bigger. So give them that.

2. Favre is still passionate about the game.
Favre is 38 years old, which is about 207 in NFL years, and still plays like a kid. It’s clear how much he loves to play. Sadly, because he’s surrounded by guys playing for fame and money, it truly makes him stand out. (When he was one touchdown pass away from breaking the record, he told an interviewer “it’s not going to make any difference if I break the record and we don’t win the game.” And after he broke it, and did his celebration, he was back on the sidelines looking at photos and getting ready to get back on the field. That’s true passion.)

You need to be passionate about what you do. When you are, it’s obvious. People are drawn to you and want to work with you based on that passion. Plus, when you are passionate, you’re having fun. (The Packers are probably having the most fun of any NFL team right now.) And, in the end, isn’t having fun what’s it all about?

3. Favre does what needs to be done to win.
It doesn’t happen too often anymore (now that Favre almost needs a walker to get on the field) but Favre used to block. Yes, the quarterback would occasionally get out there and throw a good block to get the running game going. This is pretty much unheard of, quarterbacks blocking, because it increases the odds they can get hurt. Yet Favre would do it. And, when it worked, he’d be the first one jumping up and congratulating the runner.

He does what needs to be done to win. He doesn’t worry about his record or his ego or what else is going on, just as long as the Packers are winning.

As a business owner, this is especially poignant. One of the biggest differences between successful people and unsuccessful people is successful people do what needs to be done to be successful. Not just the fun stuff. Not just what they feel like doing. They do the things unsuccessful people don’t or won’t do. And ultimately, that makes them more successful.

Categories
Franchise

6 Key Clauses Obligatory in a Franchise Agreement

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In the early days of franchising, the relationship between franchisors and franchisees was a lot less complicated and less sophisticated, and the franchise agreement was a lot less vague than it is now. Today many franchisors limit what they offer to franchisees within the franchise agreement. The reason for this lack of specific clauses is because franchisors fear franchisees will demand more from their franchise agreement if more clauses are added in the agreement at the begining of negotiations.
So what does this mean for potential franchisees and what general clauses should they expect to be positioned within the franchise agreement?
1. Training
It is essential in franchising, that franchisors must provide training for new franchisees in how to operate the franchised business. This obligation to train must continue beyond initial training, so that franchisors are obliged to provide continuing and further support to franchisees during the continuation of the franchise agreement. This must be stated in the franchise agreement from the beginning…
2. Protection
Franchisees pay franchisors for the right to use the franchisor’s intellectual property such as the trade name, trade marks, know-how, copyright, business system and so on. A balance has to be struck between what is necessary, desirable or practicable for the interests of the franchisor, the franchisee and the franchised network as a whole.
Franchise agreements should contain provisions relating to branding/trademarks and its portection (for example, taking court proceedings against infringers of franchisor’s intellectual property) so that prospective franchisees can make a decision, as to whether such provisions are acceptable to them or not.
3. Support
Crucial to any successful franchised operation is the level of support a franchisor gives to its franchisees in its operation of its franchised business. This after all is one of the things franchisees pay for.
Therefore there should be a positive obligation on the part of the franchisor to provide such support as a franchisee may require from start to finish. The level of support however, will vary from one franchisor to another. The best advice here is to state clearly what support is offered by the franchisor, and if there is a possibility of continual support.
4. Improvements
One of the fundamentals to any franchisor/franchisee relationship agreement is the on-going improvement of services, products and the business system itself which is implemented from the start of the franchise agreement.
One of the principal obligations of franchisees is to sell goods or services which are the subject of the franchise, not to develop them. It is up to the franchisor to think of improvements for the business and to implement these changes with the help and assistance of the franchisee. At the beginning of the franchise business, improvements to the business system must come from the franchisor.
5. Quality Control
Different franchisors have different methods of ensuring that quality is maintained throughout their franchised network. Before franchisors can do this they must be sure of the quality of their own system, products, services, staffing and so on. This is best achieved by demonstration, and these days very few if any franchisees will buy a franchise without having first proven the business system works effectively.
Having established a high quality business system, the franchisor must also state in the franchise agreement, that all franchisees must meet the standards of quality put in place. This ensures that high standards of quality are met and the business system can run more smoothly.
6. Advertising marketing and promotions
This is the last obligation, and one in which not everyone will agree to. Some feel that the obligation to provide advertising marketing and promotions of the franchise, at least at the national level, should be that of the franchisor.
Much depends on the nature of the business. In some cases franchisors are content to leave it to the franchisees and feel that their franchised business would benefit little, by any form of national advertising.
Other franchise systems are increasingly reliant on national advertising and marketing campaigns, and promote such campaigns in a consistent way that involves the entire franchise network.
In essence, PR and Marketing is generally regarded as a beneficial campaign for the effective promotion of the business system, and most franchisors will obligingly manage campaigns on behalf of the franchisees.
In other cases, the franchisor may enable localized campaigns to be conducted and managed by the franchisees themselves. Once again, this obligation on the part of the franchisor will be mentioned within the franchise agreement.

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There are many more “obligations” by which a franchisor should help a franchisee operate a franchise system successfully. It is up to the franchisee to study carefully the clauses within the franchise agreement to understand fully the consequences involved within running a franchise business before signing on the dotted line…
If you have any more obligations a potential franchisee should be made aware of it, please feel free to leave a comment.

AineMeadePhoto.jpgAine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

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Newsletter

BIZNESS! Newsletter Issue 62

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Business Life Success Tip – The Value of Self-Investment
How often do you register for classes and courses that promise to share success strategies and secrets to help you grow your business? How many books and products do you buy with the hopes of learning from experts….
Continued in BIZNESS! Newsletter Issue 62 >>>
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Categories
Branding

Marketing Rehab

amy%20winehouse%20pix.jpgBritish singing sensation Amy Winehouse may be the best musical marketing story since Madonna. In case you weren’t paying attention to the music scene – or to the tabloids – over the last year or so, Amy Winehouse is the 24-year old singer, songwriter, (and the latest celebrity train wreck) who sings the hit “Rehab.”
If you’ve heard her sing, you’d know her distinctive style in an instant. And if you’ve ever seen the singer, I guarantee you’ll never forget her. Covered in tattoos, with heavy eye-makeup and her trademark beehive hairdo, Winehouse is impossible to miss.
Sadly, her enormous critical acclaim and six Grammy nominations have been overshadowed by her public self-destruction and reckless drug and alcohol abuse. She’s a favorite target of the tabloids and is right up there with Britney Spears and Lindsay Lohan when it comes to personal train wrecks. In fact, People magazine calls her “a perfect storm of sex kitten, raw talent and poor impulse control.” Amy Winehouse makes Janis Joplin look like a saint. Let’s just hope she doesn’t share Joplin’s fate.
What’s any of this got to do with marketing, you ask? Consider the fact that in the cutthroat music industry, the chances of stardom are one in a gazillion. And when someone bursts on to the music scene like Amy Winehouse, you have to sit up and take notice. Her unique, soulful singing style, her distinctive looks and, yes, even her wacky behavior, create a remarkable brand identity. In “Sethspeak,” Winehouse is a purple cow in a huge herd of me-too musical cattle.
Sure, she’s immensely talented, but so are thousands of other performers. What makes Amy Winehouse stand out is that she’s so… Amy Winehouse! She’s carved out an unforgettable image and an unmistakable identity. Unfortunately, her personal turmoil is now part of that image but, if it doesn’t kill her, it definitely keeps her in the news.
Minus the drama, marketers should learn from Amy Winehouse. I’m not suggesting that you don a beehive wig or run out and make a drunken spectacle of yourself. But you do need to develop a brand. You need to be distinctive. And you need to decide what you stand for. Does Amy Winehouse stand out in a crowd? There’s little doubt about that. But do you? If not, what can you do to grab your share of the spotlight? (Preferably, without breaking any laws!) What can you do to make sure that you’re not singing the same tune as your competitors? Think about it, then go forth and build your brand!

LouBortonePhoto.jpgLou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

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Recommendations

Small Business Insights from Northstar Thinktank

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Northstar Thinktank is an useful resource center for entrepreneurs to find highly targeted business building tools from a lot of great places on the World Wide Web. Everyday the Thinktank team scours the world marketplace for valuable information and emerging business trends. This information is summarized, distilled and then delivered in such a way that small enterprises can quickly put it to work, keeping them far ahead of the curve.
Some topics discussed over there include: writing a business plan, retaining customers, creating a customer-centric culture in your company, and more. You may get more relevant entrepreneurship insights at the Northstar Thinktank blog, such as this article by CEO Jeff Chavez about how to find a great business idea and putting it into action. Jeff’s suggestion that we think about what problems people have that you could help them solve, or what goals we could help people achieve, really is something that we agree with. People will pay you dearly to help them solve their problems or reach their goals.
If you have any helpful websites or resources for fellow entrepreneurs and small business owners, why not contribute to this post by making a comment below. Share with us your favorite entrepreneurship websites. Thanks!