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What is Venmo? Venmo is a digital wallet. You’ve heard of Venmo, and may use it.

the Venmo that’s for business isn’t the same thing. What’s more, if you use both, you’ll easily be able to keep personal and business transactions separate.

And this is new – Venmo for Business now accepts cryptocurrencies, such as Bitcoin.

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What is Venmo?

Venmo is owned by PayPal and as such, you can use Venmo through PayPal. The original Venmo is an active community enjoyed by more than 60 million users. PayPal existed for 11 years before launching Venmo.

Using Venmo as a digital wallet, friends could easily make and take payments from each other, friends to friends or within a family. In addition to sending money to and from each other, they could use Venmo to make payments for all kinds of services, as another payment option. They could also get cash into an account instantly, using e check. The instant cash feature was a hugely popular service.

Venmo vs. Venmo for Business: What’s the Difference?

When Venmo launched, users were accepting Venmo quickly. Articles about its ease of use flooded the internet, and even more, people became to pay with Venmo – and not just to friends who use Venmo. That led to more articles, and more people accepting Venmo.

Company owners saw how easy it was to pay with Venmo, and tried to use it for their operations. But the “personal use” Venmo wasn’t a fit.

The Venmo for businesses shares features that Venmo has, but adapts the platform specifically for small business owners.

Using prompts an owner sets up a business profile. From the profile, the typical business transactions can take place. Venmo for Business can handle online sales on point of sale touchless sales. It can be linked to credit cards, debit cards and banks.

Can You Use Venmo for Business?

Once you set up a Venmo business profile, you can start to accept Venmo transactions for your business. You can accept payments from customers online or at a brick-and-mortar location.

As a payment option, it’s faster than credit card processing. You don’t need a credit card processor.

You can also use the business version of Venmo to purchase supplies or inventory for your business. This way, it will be easy to organize your taxes. The “business” Venmo will be separate from your personal Venmo.

Here’s a big advantage to the business profiles. Customers can search the business profiles. This is a way for more customers to find you.

How Does Venmo for Business Work?

Let’s say you already use PayPal when customers make a purchase. How is Venmo for Business different than PayPal? Which one should you choose?

First, let’s talk about similarities with PayPal. Both have a platform that uses IOS, Android and the Web. Both have payment methods that can use a credit or debit card, or bank transfer. The fees for credit card transfers are similar, 3% for Venmo and 2.9% + .30 for PayPal. A lot of individuals and businesses use either to make donations to non profits.

Here’s where they’re different. With Venmo, the debit card fee is zero; with PayPal it’s 2.9% + .30. The transfer limit for Venmo is $4,999.99; for PayPal, it’s up to $10,000 for a single transaction.

Using Venmo for Business

So should you start using it? For some business owners, the transfer limit is a deal-breaker. For other business owners, the pre-existing familiarity of the name – remember that community of 60 personal Venmo users – is a deal maker.

Can’t decide? Thinking about going to an app for in-person, touchless merchant transactions? Venmo recently added a QR kit. The QR kit makes it easy to get set up to do business transactions that way.

Using Venmo for Online Stores

You can connect your account to you most-commonly used Apps and websites.

Using Venmo for a Business App

You can accept online orders or do touchless business transactions.

Using Venmo In-Store with Approved Point of Sale Systems

You may already have a QR but if you don’t, Venmo for Business has a QR kit. The kit will lead you through the steps of setting up your unique QR code for customers to scan.

How to Set Up a Venmo Business Profile

It’s easy.

1. Find the Venmo for Business App.
2. Tap the profile pic.
3. Tap Create a Business Profile.
4. Customize your profile, adding details about the services or products you provide.
5. Publish your profile.

How Much Does It Cost?

Well, you knew there would be some processing fees. That’s common with payment processors. The first 30 days are free. Here’s how this one works:

1. No fee to sign up, no monthly fee, no fee to send money.
2. No charge for moving money from linked bank account or debit card. These transactions normally take 1-3 business days. If you want the option for an instant move, you’ll pay a 1% fee.
3. A 3% fee for moving money using a linked credit card.
4. After the 30-day free period, the fee per transaction is 1.9% + .10.

The Best Features of Venmo for Businesses

1. No fee for debit cards.
2. Quick money transfers are possible.
3. The single transaction ($4,999.99) limit is a fit for many businesses.
4. Name (branding) familiarity with personal Venmo users.
5. The QR kit makes it easy to add this service for business purposes.

Advantages of Using Venmo Payments for Businesses

1. Someone can search businesses and find your business profile. What business owner doesn’t like that?
2. Easy to send and receive money from Venmo personal or business users.
3. Venmo now accepts cryptocurrencies, such as Bitcoin.
4. Money can be moved instantly (with a 1% transfer fee) between bank accounts.
5. Typically faster than credit card processing.

Disadvantages of Accepting Venmo Payments for Businesses

1. Some businesses don’t accept Venmo because they see the transaction limit ($4,999.99) as too low.
2. You can’t pay with Venmo overseas. The service is currently only available in the US.
3. Some companies don’t yet accept Venmo.

Alternatives to Venmo

You have options when choosing websites like Venmo as a payment processor for your company. There are all kinds of ways for customers to make payments for goods and services.

Which one should you choose?

The checkout option you choose must fit your company’s needs, and also be the payment method preferred by the people who use businesses.

• PayPal: The PayPal checkout is fast and seamless. PayPal checkout can be used internationally.
• Apple Pay: Works with all Apple devices. The way it can be used include online, in stores and thru Apps.
• Braintree: Used by merchants in 45 countries, and can service payments of 130+ currencies. Braintree is a top choice for those who conduct business internationally. Braintree is the top pick for those businesses.
• Google Pay: A mobile payment app which replaced Android Pay and Google Wallet.
• Zelle: A digital payment network owned by Bank of America, JPMorgan Chase, Capital One, CitiBank, Wells Fargo and others.

Why do some people say you shouldn’t use Venmo for your business?

People who say Venmo isn’t for businesses to use were most likely those who tried to use the original version for business. Someone had an issue with payments trying to use the original Venmo, which wasn’t set up for businesses. Venmo users shared the experiences citing problems with payments.

Which wasn’t fair, since the original version wasn’t structured for merchants payments. In development, the Venmo strategists for the venture looked at what merchants said in complaints and fixed the process.

Using the original platform, individual people, often family members, could send and receive money amongst themselves. They could make purchases, and often shared reviews of the purchases and buying experience with other Venmo service users.

The For Business version is all geared to facilitate each step of the customer to merchants’ experience. The business profiles are a way to boost your company presence. And the services and fees included are designed to facilitate the payment process for a company, both accepting and remitting with seamless transactions.

How can Venmo be used for business?

You already know this – few people are writing checks. Credit card processors – as a single piece of equipment – are replaced by processors that can handle credit and debit cards.

When a company is accepting payment or making a payment, having a speedy process is a benefit to all. As an option for a payment, the Business version is a great choice for merchants.

How do I open a Venmo account for my business use?

It takes just a few steps before you get acceptance for a business profile. Go to the Venmo App or site. Using the prompts, create a business profile. You can use a profile pic and a background pic. Add you details. Accept the terms and user agreement. You’ll need to include your email address. That’s it! Publish your profile.

Is Venmo better than PayPal for small businesses?

Each business is different, depending on the goods and services offered. The option you choose may depend on the typical amount for the payments you receive. Is that number for average payments greater than $5,000. Then it’s PayPal for those goods and services.

How to Use Venmo for Business [SmallBizTrends]

 

It is not easy to rank your pages on the first page because Google loves helpful content more than sales campaigns. But it is no surprise to find landing pages ranking high when you search for an SEO guide. Moreso, if your product will solve someone’s problem, why would it not rank high?

If you want to get more conversions from your landing pages, here are some techniques to give your landing page a boost.

But there’s one thing you should know. It is always easier to triple your conversions than to triple your traffic. This article is about optimizing your landing page to get targeted traffic to your landing page; traffic that converts.

What Should Your Landing Pages Do?

For whichever campaign you are running, create a landing page to push your visitors down the sales funnel. Your landing page should focus the visitor’s attention on your irresistible offer and guide them to click the call-to-action (CTA).

Optimizing Your Landing Page

Analyze Your Landing Page Performance In Detail

While most landing page builders come with analytic tools, you can complement your landing page analytics with Google Analytics. Before introducing any changes to your landing page, study the analysis report.

Look at the page views and the source of traffic. Look at the conversion rate. See the type of users who convert. Why do they convert? These are the ideal buyers you should target.

Also, look at users who leave your landing page without taking any action (bounce rate). Why do they not click the CTA? Are they your ideal buyers? What was the source of this traffic?

All the data you collect from your analytics tools help you strategize.

Search Engine Optimization (SEO)

SEO helps search engines to find your landing page and serve it to the people looking for your product. It ensures that people actively looking for your product land on your page. They are the easiest to convert.

Your landing page’s search metrics (like click-through rate and organic traffic) show you the keywords with the highest conversions. Use the keywords on your page’s meta description, the headline, and the rest of the page copy. Essentially, do SEO on your landing page like you would your website.

Create A Landing Page For Each Buyer Persona

If you have one landing page for all your audience, try specializing. Create a landing page for each of your buyer personas. For example, if your audience includes work-from-home moms and dads, have one landing page for moms and another for dads. Make sure that the landing page addresses your persona’s specific problem.

Alternatively, use dynamic landing pages to personalize the landing page copy. Dynamic landing pages change the message based on the keywords searched by the user or location or other metrics.

Design Your Landing Page For Conversion

For your visitors to follow through with your Call-to-action, ensure these landing page best practices:

• Optimize the headline. Use keywords in your headline and highlight the benefit(s) that your visitor will get.
• Add a subheading that adds more context to the headline.
• Optimize the page copy. Use the page copy to show that you understand the reader’s pain points. Avoid marketing your business. Since your visitor landed on your page from a marketing campaign, they want to see how your product will solve their problem(s).
• Use multiple CTAs (that achieve the same goal) If your landing page is longer than a mobile phone page. You can switch the labels for the CTAs with “sign me up,” then a “yes, I’m in,” then a final “send me my copy.”
• Add social proof to your landing page. Talk about the number of users, show social media mentions, reviews or testimonials.
• Remove all distractions like unnecessary words that don’t give your prospect any more reason to click your CTA. Also, remove navigation to other pages.
• Design your landing page to be easy to skim through and get the message in 3 seconds. Keep your design simple, captivating and use colors wisely. Keep the color-blind users in mind.
• Ensure your landing page looks good on different screens and loads quickly. Keep the mobile phone users in mind. Statistics show that over 50% of website traffic comes from mobile devices.

Introduce Changes, Test Results, Repeat. (A/B Testing)

Introduce a significant change, like rewriting the headline. Then track the landing page’s performance for weeks. Even after achieving your expected results, keep the test running longer. Sometimes flukes fool you into believing that you solved your problem.

You can run multiple tests simultaneously. Just make sure that you are introducing big changes, not small, timid changes. Create plans on the tests to run and your key performance indicators to measure success. Try the following tests:

• Reduce the landing page copy by 50% or more.
• Change the Call-To-Action. Try different compelling CTAs.
• Switch the images.
• Target different keywords.

Go into landing page marketing with the will to experiment. You gain the highest value from running tests and tracking the results. Your results and user habits will give you insight into how to optimize.

Landing page optimization will never end. You keep doing it over and over because your competitors never sleep. Run your tests, track the results and make big decisions. If your landing page is stuck at a conversion rate of 2%, despite your best efforts, invest in a digital marketing consultant.