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Home-Based Business

Turning Your Idea Into A Home-Based Business

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Business Opportunities And Ideas: Having racked your brains for weeks to find the perfect home business idea there can be a sense of elation when you finally decide this is it – I’ve found my big idea. The excitement can soon evaporate however when you’re faced with the next challenge – actually turning the idea into a real live business. This articles guides you through the process, suggesting what you need to be doing and why.
1) Research your market and evaluate your idea
Before you launch any business you need to evaluate you business idea ask yourself these questions:
* Is there a market for your product or service, if so is the market growing, stable or shrinking? Who says the market exists?
* Is the market in your location or accessible to you? If so is it big enough to support the business opportunity, or put another way, can reach a big enough market from your location?
* What are the risks associated with the business?
* Has the business idea been proven by another business elsewhere? Does the business model stand up to scrutiny?
* How prone is the business opportunity to competitors? Are competitors likely to be able to undercut you or offer a better product or service that you can’t match?
* What will you make from the business? Is the Return On Investment (ROI) worth the risks involved? Will you actually make more money than you spend?
Don’t be afraid to ask other businesses that service the same customer for their advice and feedback on your idea.
2) Plan ahead
It’s often said that failing to plan is planning to fail and it’s true. One of the biggest causes of business failure is a lack of cash usually because the owner did not plan for all the expenses that would be incurred. The great thing about a home business however is the low start-up costs – you won’t need a penny for office space or rates.
Create a business plan
To avoid this create a business plan. It doesn’t have to be much, it doesn’t even have to be a formal document (unless you’re raising finance) but document what you are going to sell, whom you are going to sell to, why they are going to buy from you, how you are going to deliver it and what you are going to charge them. Set yourself some goals and deadlines – most of us work hardest when we are working to achieve a deadline.
Find some funding
Create a list of all the expenses you expect to incur and if you’re giving up another income to pursue this business make sure you have at least six months of living costs saved up on top of that. Ideally you want to fund the business from savings, if you can’t then think carefully about delaying starting until you have – alternatively you can use loans and credit cards, but make sure you think carefully about the risk you’re taking on by doing so.
3) Promote yourself
Start talking to people about what you do. Get known in the relevant business community by networking and above all else start telling your target market that you exist. Make sure you do one thing every day that makes at least one more customer aware that you exist and are able to help them.
4) Get organised
Working from home is not the easy option, the husband, wife, kids, parents, cat, dog and anyone else who regularly visits your house will feel they can interrupt you at any time. On top of that there’s the distractions that fill a modern home (TV, Internet, music, the garden, etc.) so you’ll need to set some boundaries – ideally you’ll want somewhere private to work without being disturbed.
5) Just Do It!
Don’t be put off by fear, you’ll almost certainly make mistakes but they are rarely as drastic as they first seem and if you’re doing something to move your business forward every day then sooner or later you’ll arrive at your destination – a successful home business.
How To Turn Your Home Business Idea Into A Home Business [Business Opportunities And Ideas]

By Ethan Theo

Abe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.