Search engine optimization (SEO), is obviously one of the most effective marketing strategies available to online marketers. It is perhaps one of the reasons why companies such as SEO Vancouver, are way ahead of the rest, in this business.SEO however, is a technique that frequently changes with subsequent changes in technology. As time goes by, so does the technological innovations in SEO .This evolution in SEO should essentially act as a marker for any online marketer who wants to keep the traffic coming to their website over time. They need to stay on toes as a result.
Obsolete Techniques are harmful
One of the chief realizations for the marketers is that outdated SEO skills are a serious killer to the viability and vitality of any website. It essentially proves to be the decider between which website is visited, and which is not. It is more like an hour glass; a marketer that uses outdated and obsolete methods stands a very serious chance of losing customers and potential clients, to the other competitors who might be using a more updated system.
Updates on SEO usually happen, mostly on yearly basis, as dictated by Google. However, at this point this year, there is still no sign of changes. This tends to create anxiety on the side of marketers, as they might ponder about what changes would be made by Google. However, amid the numerous number of speculation currently on the minds of most marketers, this paper is going to look at a few of the most likely changes that are likely to be seen in the year 2016.
Mobile Telephony will dictate the game
It is very obvious that the number of people using smart phones is increasing on daily basis. This s a direct pointer to the number of people accessing the internet through their mobile phones .Basically, the amount of traffic generated by mobile access is going to surpass that of desktop access in the next one year. This trend is also likely to continue over the next many years, as the present technology points towards that. The reasons for this are obvious; the phones are easy to use and easy to carry round. This convenience points to the fact that more and more people will use phones.
Voice search
It is just inescapable that versatile ventures would involve voice seeks too. Consider how these progressions the way inquiries are created and how inquiries were organized. Content based pursuit is somewhat shortsighted with the client basically writing “Handyman shop” into the inquiry box and tapping on a location to discover its area. Voice search is more confounded as individuals will probably structure complete inquiries rather than keywords. Indeed, voice search is checked by the utilization of inquiry words. These inquiry terms will characterize how advertisers ought to change their search designs on cell phones.
Patterns INCLUDE STRUCTURED DATA AND DIRECT ANSWERS
Demonstrating direct answers are Google’s endeavor to show clients the definite solution for their inquiry inquiries at the highest point of the search page.
Lamentably, this was not initially planned in light of cellular telephones, but rather the necessities and confinements of portable inquiry have pushed its development.
So keeping in mind the end goal to adjust, online advertisers ought to give organized information to everything that they can. It may sound somewhat off putting; however it’s a method for labeling the information in pages so that web crawlers can without much of a stretch comprehend the information utilization.