BizReport: The report, called “U.K. Online Advertising”, puts broadband penetration, mobile Internet access, ad-serving technology and a healthy U.K. economy as the key drivers fuelling the growth of online advertising.
Online ad spending in the U.K. is forecast to reach 18 percent of total advertising spend this year, over double the percentage in any other European country, or even the United States. In fact, the U.K will account for just over 50 percent of all European Internet advertising this year and that figure is expected to rise to 52.6 percent in 2011.
U.K. online ad spending on the rise [BizReport]
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Online Advertising Picking Up
