Business Oppotunities: Every company should have a mission statement, which encapsulates in one sentence your business’s core aims.
An example of a mission statement is Levi Strauss’s: “We will market the most appealing and widely worn casual clothing in the world. We will clothe the world.” Or Wal-Mart’s: “To give ordinary folk the chance to buy the same thing as rich people.”
Unable to think of any more, I thought I’d see if I can guess a few others.
Subway
For every man, woman and child to never be more than five yards from a Subway sandwich.
Nike
To spend more on advertising than the GDP of several small countries put together.
Wetherspoons
To make a lack of atmosphere a proviso of a cheap pint.
Pizza Express
For new customers to be pleasantly surprised at the standard of décor and food in a restaurant which has ‘Express’ in its name.
Statement of Intent [Business Oppotunities]
Categories
Mission Statement
One reply on “Mission Statement”
I was honored to obtian a call from a friend as soon as he found out the important suggestions shared on your site. Browsing your blog write-up is a real amazing experience. Many thanks for taking into consideration readers at all like me, and I would like for you the best of success as being a professional discipline.