If you are a marketer, you know that as your click-through rate (CTR) increases, your cost-per-click will probably start to drop gradually. So, to successfully pull off an effective ad campaign strategy and boost your online sales without spending way too much money, you need to understand how to improve your CTR, to make your ad campaign strategy get to a whole new level.
Below are some of the best ways you can immediately use it to increase the clicks and overall CTR of your ad campaigns.
- Write high-converting ad copy
Of course, to be able to improve your ad campaign’s CTR, you will need to create a compelling ad copy. To begin, you have to use relevant, powerful keywords that will make your ad stand out. You can also include unique offers, special promotions, discounts, free trials, or basically anything that will set your ad apart from your competitors.
Bottom line, your ad copy alone should already contain selling points that will urge your potential users to click on your ad instead of your competitor’s.
- Use ad extensions
One of the most common ways to improve your ad campaigns CTR is by using relevant ad extensions. Currently, there are ten types of ad extensions. Naturally, not all of them may be applicable to every campaign; nonetheless, these are all proven to be effective tools in making your ads appear more relevant, thus an excellent strategy to improve your ad campaigns CTR.
According to a recent study, review extensions, for example, increase clicks by up to 66%, and almost 90% of users rely on online reviews to make their buying decisions. Additionally, promotion extensions allow you to highlight discounts, exclusive promos, and deals that will be displayed beneath your ad and are likely to help increase the number of people clicking on your ads.
- Conduct split testÂ
Testing different ad types can help you determine which one actually generates more clicks, thus has the ability to improve your CTR and at the same time also improve the quality of your ad. Split-test is done by creating at least two different types of ad campaigns with varying elements, which you will then analyze to know which one gets more clicks and better results.
After finally getting satisfying results and deciding which ad campaign is more effective, don’t forget to switch off the least performing one; otherwise, you might end up with too many ad campaigns that can adversely affect your CTR.
- Redirect your ad to a relevant landing page
Many online marketers tend to make a mistake by linking some of their ads to a generic homepage that does not specifically match with the search content. To be able to pull off a high-converting ad campaign successfully (whether you’re using traditional PPC platforms such as Google Ads or focused on lead generation ones such as CPL One), you need to make sure that your ad matches the landing page that the users will be redirected to. Remember, in improving your ad campaign’s CTR, relevance is always the key.