How to Get Your Brand Known Outside Your Local Business Base

Article Contributed by Hannah Whittenly

As a business owner, you’ve probably heard plenty of advice about targeting your marketing efforts locally. However, there’s a big world out there. If you’ve maxed out your exposure locally, or just want to grow at a faster rate, it’s time to look for new opportunities. If you want to grow your business base beyond your local area, here are a few tips to help you.

Market Yourself Online

Online marketing is one of the most important steps in getting your brand a broader business base. After all, they don’t call the internet the World Wide Web for nothing. By increasing your visibility online and specifically targeting people outside of your immediate community, you will start to get a wider customer base. Social media can be a great tool for increasing your online presence. Research has shown that people are up to 85% more likely to purchase a product after viewing a video for it. Try posting videos about your brand, products, and services to Facebook, YouTube, or Instagram, and watch your business grow.

Reach out to New Businesses and Clients

Another way to introduce your brand to new markets is by reaching out to established businesses in a new area. You could partner with another brand, go to community business meetings, or even attend networking events outside of your local area. These brands already have a lot of information about their area to share with you, and you can always return the favor with information about your community. Potential customers will see their local businesses’ trusted recommendations and be much more likely to engage with your brand. These established businesses will be a great resource for you as you continue to grow.

Open a New Office

What better way to increase your brand awareness in a new place than by moving there yourself? You could completely change the location of your offices, or, if your business has the means, try opening a second office or storefront somewhere new. Either way, the important part is that your business has a face in the new community. This way, you’ll be seen as an active member of wherever you move to, while still retaining the trust and confidence of your previous customers. Plus, if you’re strategic in picking a great new location, you could cut down on other business expenses, like rent and manufacturing.

Sell Products Across State Lines

At the end of the day, people will not engage with your company or purchase your products and services if they have nowhere to purchase them from. This is especially true of out-of-state consumers. Why not begin selling your products to retailers outside of your local area? You could gain a lot of customers by shipping your products across state lines with the help of a willing shipping company, like Rodbev Removals. A whole new group of consumers will be engaging with your brand face-to-face, and this new audience will help your business base continue to grow and flourish.

If you feel like you’re business is stuck and needs to grow, try looking outside of your local area. There are many opportunities for you to grow your brand and create an even larger business base for yourself in the process.