Imagine that you are running ads on Facebook and you are really pushing the ads to get click-through, but you have a bit of a problem. People are not converting. Let’s go through a couple of tips on how you can change that around.
#1: Start with the basic – Aim to the “right” page
A good thing to start with before starting your campaigns is to look where you want to point the click-through. There are advertisers who miss out on conversionby putting up ad and pointing them towards a page on their website where there are a lot of irrelevant information which makes it harder to convert. If you are doing advertisement for a website with products the aim should be – click-through to a page with clear and direct converting elements. If you are selling T-shirts at a discounted price, that’s what people expect to see at the other end on your page.
An important aspect of Facebook Market Place ads is that you can also target your company’s Facebook profile page, from where you can engage and in that way convert. Again, it’s important to look over how that page looks and really try to engage and be active. If the page is empty and no one is active on it, there is a bigger risk that people will not become a fan.
#2: Dare to go out from your comfort zone
Think of Facebook of a great way to try to reach new audiences. One tip though is to start up multiple campaigns with different ads and A-B testing it towards different demographics. You might be surprised that groups you never tried to target before.
Another powerful aspect of advertising through Facebook is that you can choose different types of market place ads. A study done by Nielsen/Facebook show that ads with social context has higher awareness and intent to purchase. This means that there is a feature included so that if your friends like the same Facebook page or product, you will see their names underneath.
#3: Spending the right sum will get you the right people
If you are new to Facebook Market Place ads, there is a system which allows you to bid in order to reach a certain type of user. This means that if you are keen to reach a higher valued user you will have to bid more. A higher valued user means someone who spends more time on page, this could be someone that maybe only login one time per day and therefore checks through the feed in more detail.
Check out this article on Facebook for more information on how the auction works.
#4: Run ads when people will actually convert
Say that you are running a deli that is only open during the day as a business, well then maybe you shouldn’t run the ad throughout the whole day. You can pause the ads you are running manually through Facebook, but a tip is to use a tool designed for Facebook ads, like Qwaya. Through such a campaign manager you can easily start, stop and pause campaigns and ads through one interface.
Using something like a campaign tool can really save you money so you don’t miss by not pausing an ad during a time period where people won’t naturally visit your website.
#5: Get creative! It can pay off
As with any ad, a Facebook ad is about being creative with you material. Here’s some great tips on that to get you started. Remember to A-B test different ones to see which one fits your demographics.
