Anyone trying to run a business knows the importance of understanding your consumers. Whether you’re selling baked goods, trying to run a software company, or running a blog, your company relies on strong data.
Data is a massive part of business and encompasses much of what you do. Customer data can be anything from everyday purchases to simple phone numbers, but no matter what it is, it drives your business—if used the right way.
Organizations all over the world understand the importance of big data. While they may be storing that information somewhere, not putting that data to good use can ruin a company.
So how do you use, store, and leverage data to create content tailored and refined for your customers?
ERP System Integration
ERP, or enterprise resource planning, isn’t new. In fact, in its basic form, ERP integrated solutions have been around for nearly 100 years. ERP system integration helps you manage all your business activities from accounting, project management, and helps keep all your data in one location.
When you use this system, you can do away with every department having their own string of spreadsheets. This organization is essential, especially when you’re organizing customer data.
How are you supposed to effectively sell a product or provide quality content to your consumers if you don’t understand who they are? What are they looking for? Or what drives them to your site?
These questions are answered through data. Data is stored and streamlined in a more efficient manner when using ERP integration.
ERP and Your Customers
There’s no magic wand you can wave to create success in business. Instead, there are other tools like ERP integration to help you manage your data and develop good practices.
ERP integrated solutions store your data in one central location. This means employees can see all the latest information and trends immediately. These centralized reports and analytics provide your business a value that’s difficult to manage without enterprise resource planning. ERP system integration brings order to chaos and ensures that all the data is correct and up to date.
The Value of Enterprise Resource Planning
More than ever, businesses are data-driven and require communication between different platforms. With the right data, you can
- Improve business insights from real-time information generated by reports automated in the cloud—not spreadsheets.
- Lower operational and management costs
- Support more intuitive collaboration between departments—that’s a win for your consumers.
- Create strong data-driven marketing campaigns.
This is only a start for realizing the potential of ERP integrated solutions, especially as you focus on your consumers. Whether you’re looking to drive people to your site through quality content or you’re selling products, data is your key player.
Using customer data helps you create more personalized experiences for people. Take blogging for example. As you’ve worked on a site for months and months, posting several times a day consistently, you will begin to see trends. The data from what’s popular and what’s not can help you build your site to fit what’s successful, while still maintaining your voice.
This same idea applies to companies trying to create a pleasant shopping experience. When you leverage this consumer data found with ERP integrated solutions, you’re supporting the shoppers. This could be informing them of special offers, promotions, or something that pairs well with a purchase they’ve already made.
So Much More
ERP integration goes beyond the consumer experience. When used correctly, customer data allows you to:
- Create new products or services
- Provide better customer service (who doesn’t love that)
- Improve existing products or services through detailed feedback
ERP system integration also works on an employee level. When things are organized, this allows employees to feel more confident with their communication. Because data is all in one place, internal communication strategies have a stronger foundation. There’s no more wasted time searching for stuff on external hard drives when using an enterprise resource planning system.
At the end of the day, you want to succeed in your industry. So don’t let data overwhelm and get the best of you. Organize and bring your company together through ERP integration.
Author Bio
Annabelle Smyth is a freelance writer located in Salt Lake City, Utah. She enjoys writing about leadership, HR, and employee engagement. She has most recently worked with DocInfusion. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.