The transformation which artificial intelligence and machine learning have introduced into the tech world is unparalleled. With the innovation of the likes of digital assistants and self-driving cars, what was once considered science fiction has now begun to materialize. For digital marketing, artificial intelligence offers an incredibly variegated assortment of opportunities. Ranging from process automation to consumer behavior analysis, to improved data gathering methods, marketing executives can now breathe more easily, as much of the work they have to do has become a lot more simplified. Here, we will consider ways in which artificial intelligence will help improve your marketing success and reduce your physical exertion.
Faster Data Gathering Methods
With the new strategies for gathering information for sponsored ads which are now being utilized by Google, Facebook and other online platforms, gathering relevant information for making functional marketing decisions has become a lot easier. These days, with the co-integration of online based platforms and software, advertisers can now effectively target the users of their products even without having to conduct polls. There are now different AI-based apps which can analyze user behavior, and tailor your offer to a specific user. Your browsing history is analyzed and used for strategically positioning ads that are relevant to you. Advertisers can now take advantage of this to target ads to specific users across the web. Advertising content can now target only people who have searched for, talked about or visited websites containing a particular product or service.
More Custom Support
With the arrival of artificial intelligence and the innovation of chatbots, trade and sales on the internet have become a lot more efficient and functional. There are not bots that can help you do anything from choose the right product for your specific needs, to helping you track an order you have placed with a specific website.
Also, the innovation of chatbots comes with very effective customer support. People have gotten accustomed to getting answers right away, and if you are a small company, you often can’t afford to hire a 24/7 customer support rep. Chatbots help you cut down the costs and are there to answer the questions and complaints of your customers, be it the middle of the night or a Sunday. If they run into a problem they can’t solve, they will reroute it to a human customer service agent – but the customer will still know that their problem is being solved. This will leave your human agents plenty of time to focus on more meaningful and important tasks.
Consumer Behavior Analysis
With artificial intelligence, analyzing consumer and user behavior online has become a lot easier. In the past, it had to be accomplished through polls, but these days, consumer behavior can be tracked and monitored through the use of this technology and the information can be used to focus marketing campaigns a lot more. What this does for the digital marketing executive is that it reduces the effort he needs to put into researching his marketing campaigns and helps their targeting be a lot more accurate. In the past, running ads was difficult and expensive because to launch ads online, marketers needed to first survey the demographic of people interested in the product or service and target that amount of people. This method was haphazard and barely effective. Ads popped up on the screens of people who did not need them and people reacted to this negatively, affecting the performance of some of those businesses and products online. But with this new technology, online based ads can be focused to target only those who have shown some form of interest in the particular product or who search for information related to the particular product.
Final Words
The reality of artificial intelligence is incredibly satisfying or ultimately overwhelming; because while we have unlocked several ways in which this technological innovation can help us, the full capacity of artificial intelligence is yet to be seen.
About Author
Michael Deane is a marketing executive for Servisbot, always interested in the next big thing developing in the world of AI and machine learning.