Category: Sales & Marketing

Professional marketers and entrepreneurs alike read Neil Patel’s marketing blog for ideas and tactics, and use the marketing tools like Crazy Egg and Ubersuggest that he helped develop into the category leaders that they are today. Neil was named an Empact100 entrepreneur by the Obama White House, and has been honored by the UN and Forbes, among others.

All of this led to a great deal of excitement in 2016, when Neil founded Neil Patel Digital, together with business partner Mike Kamo.

Now businesses can employ Neil Patel’s marketing services directly. You can find positive Neil Patel Digital reviews  from huge clients like Amazon and Google, but if you’re thinking of hiring Neil’s marketing agency, you probably want to know more about what exactly you’ll get for your money, before you make a commitment.

Having gathered details from reviews published by his customers around the web, we’re here to answer that question.

Pricing

Given that Neil is such a rockstar marketer, it’s not surprising that he charges rockstar prices. But the agency’s clients insist that his pricing is also very fair and balanced. There are flexible payment plans, and you can choose between a monthly or annual contact, depending on what works best for your cashflow situation.

Furthermore, the price you’ll pay is tailored specifically to your needs and is fully transparent. You won’t be forced into paying for a huge package if you don’t need or want it. Instead, you’ll receive a customized pricing proposal that lays out exactly which services are included in your contract.

It’s important to know that working with Neil Patel Digital means signing up for at least one year, so it’s not for the commitment-phobic. The long contract time is so that the NP Digital team can create and implement a long-term marketing strategy instead of short-term fixes.

Services

Neil Patel Digital follows Neil’s own marketing approach, which is to take a holistic view of the entire process. As a result, you’ll find that his team specializes in a whole set of interconnected marketing services:

• Social media marketing. This includes a targeted strategy for the biggies, like Facebook and Instagram, as well as niche platforms where you can establish a powerful brand reputation.
• SEO. This is one of Neil Patel’s biggest strengths, and it’s reflected in the priorities of his team at NP Digital. SEO and content marketing services are combined, since they feed off each other.
• PPC. Another key element to marketing campaigns at NP Digital. You’ll get assistance in developing paid ad campaigns that cover social media, apps, and search engine ads, to beat ad-blockers and audience apathy.
• Strategy and funnel development. Expect expert analysis of your existing funnels, advice for maximizing complex business and marketing channels, and guidance on identifying new paths for conversion.
• Email marketing and lead capture. Although this is provided by Hello Bar, another of Neil’s companies, the level of professionalism and results are still high. You’ll enjoy expert support to grow your email list with valuable new contacts.

You can request assistance with just one of these areas, but it’s best to take the complete marketing package so that the NP Digital team can harmonize every aspect of your marketing efforts.

You’ll really be getting a single marketing strategy that has several elements to it, since it’s inevitable that your PPC ads also impact on your SEO tactics, your social media and your email content overlap, and that SEO, PPC, social, and email campaigns are all involved in your marketing and sales funnels.

Underpinning all these marketing tactics is content marketing. Your marketers at NP Digital follow Neil’s own precepts by beginning with your content, which is the foundation for all your digital marketing campaigns. If your content is not quite all it could be, the dedicated NP Digital professionals work with you to strengthen and improve it, so that you can use it to drive down costs for PPC, boost your SEO rankings, and employ it as a reliable springboard for overarching marketing strategy.

Workflows and Processes

The proposal generation and onboarding processes at NP Digital are exemplary. You won’t get any hard sell here. Instead, the strategy work begins before you even sign up or commit to paying a penny.

The team starts by giving all your marketing efforts a thorough overhaul, ripping apart your email campaigns and social media posts, finding weaknesses in your SEO choices, and spotting missed opportunities for PPC. Prepare yourself to face up to every mistake you ever made in your content marketing, because you’ll be assessed by an unforgiving judge.

However, it’s all for a good cause. Neil Patel Digital’s team identifies everything that could be improved, and they send you a detailed list, complete with recommendations for changes and projections for estimated traffic lift, conversion lift and ROI once those changes are implemented.

You’ll get a full description of how they will increase SERP rankings, monthly traffic, and your overall revenue.

You’ll only get a pricing proposal and a contract after this process is complete. The model does make it hard to get a quick price quote, but it also enables you to feel confident about the service you’re about to pay for and helps ensure that NP Digital has properly understood your company’s needs. If you’re not happy with their assessment of your marketing requirements, you can ask them to think again, or simply walk away without any charge.

Once you’ve signed the contract and begun payments, the real work begins. At Neil Patel Digital, the focus is on long-term results, which means that it takes around six months of improving content, fine-tuning SEO keywords, redeveloping funnels, and refining PPC ad elements before clients see a significant uptick in traffic and conversions.

Neil Patel Digital Delivers Long-Term Results

Wrapping up on this review of Neil Patel Digital,  it’s clear that with the company’s holistic marketing approach, your money doesn’t just bring you marketing advice and guidance. All the marketing elements impact on each other to boost revenue and profits for the long term.

It takes time to finish improving each piece of the puzzle, but once SEO, PPC, email, social, and content are all working together as part of a well-thought-out marketing strategy, they have an impact which is greater than the sum of their parts.

Most everyone has a vague idea of what SEO is. But if you’re going to try to use it to succeed as an entrepreneur, you need to genuinely understand what the term means, how the concept works, and how you can leverage it in order to help your business prosper.

Defining SEO

SEO stands for search engine optimization, and it refers to practices designed to improve a site’s position in search engine results pages (SERPs). The goal of SEO is to improve the visibility and traffic of a site. In essence, this optimization is much like holding a search engine’s hand in order to help it understand a website. 

Black and White Hat SEO

Now, as you might suspect, this can lead to both good and bad SEO. Your SEO practices must be centered around improving your audience’s experience. If you focus solely on short-term gains in the SERPs, you’ll inevitably find yourself engaging in ethically questionable practices.

Bad or “black hat” SEO involves the owner of a website deliberately misleading search engines by stuffing their site’s content with SEO tactics, even if it doesn’t accurately reflect the content of the site itself. This satisfies the needs of the search engine but doesn’t actually provide quality content for the audience — in essence, “lying” in order to get traffic.

Good or “white hat” SEO, on the other hand, utilizes sustainable, honest techniques in order to optimize a site’s content while simultaneously making the content itself focused on the audience, not merely on gaming search engines.

Types of SEO

In addition to white and black hat techniques, there are two kinds of SEO that you want to use in order to fully optimize your site. 

The first is on-page SEO. This involves the content actually housed on your site. On-page SEO involves optimizing everything, from keywords and links within the content itself to meta tags and titles, image alt text, URLs, and even the code on the back end.

Off-page is the other kind of SEO you’ll want to consider. As the name suggests, this consists of any and all online SEO activities that you do off of your website. This can include things like guest posts, sharing infographics, working with influencers, and utilizing social media.

How to Use SEO to Build Your New Business

Now, if you’re starting to feel like a deer in the headlights, that’s understandable. SEO can feel very overwhelming at first. However, there’s no need to panic nor to throw in the towel. When broken down into manageable steps, optimizing your business’s online presence can actually be quite an achievable task, and it can yield tremendous benefits. Here are a few ways to go about using SEO in order to make your business shine and bring in traffic from across the web:

Create Genuine, Authoritative Content

First and foremost, always remember to put the customer first. One of the best on-page ways to increase your new business’s SEO is to create authoritative content that is aimed at the customer. In other words, if you start a company blog, make sure that you use it to write articles that provide real information and answer key questions for customers within your niche.

As you create content, start looking into keywords, including long-tail keyword phrases that are specific to your industry, expertise, and location. There are many different free keyword tools out there, like Google AdWords, Keyword Planner, or Keyword In. Look for one that you feel comfortable using, then search for keywords and phrases to include in your content. As you come up with a list of terms that people are searching for, add them to your content in natural places where they don’t disrupt the flow of information.

In addition, make sure to include links within your text that both point to other parts of your sites (known as internal linking) and outside quality sources (known as external linking). Governmental and educational sites are excellent quality external links. When you add a link to your text, also make sure that the words you hyperlink are applicable to the information being linked to!

Heading Off-Page

In addition to the on-site content, make sure to look for opportunities to share your business in other places. As previously mentioned, this can be done by using social media to personally connect with customers. It can also provide an avenue to promote your materials as well. Simply take the time to interact with customers as well as those interested in your niche and join in the conversation.

In addition, you can look for opportunities to connect with other authorities within your niche (known as influencers) who you can collaborate with. Providing quality guest posts for other blogs that include a link or two pointing back to your site can also help drive traffic.

Hiring a Professional

If want to use SEO but you can’t find the time to do so, you can always hire a professional to help. If you do that, though, make sure to set up a system of analytics in order to track their effectiveness. Remember, you’re not running a charity. If your business is new, chances are you don’t have a lot of capital to throw around. If that’s the case, you want to make sure that you’re investing your SEO dollars wisely. Make sure that you have a tool like Google Analytics tracking your data behind the scenes in order to see where your customers are coming from, how long they’re spending on your site, who is making purchases, and so on.

Using SEO to Succeed

In many ways, SEO is the lifeblood of the internet these days. While you always want your content to genuinely meet the needs of your customers, it’s good SEO that will ensure that the content reaches those customers in the first place. 

The beauty of good SEO, though, is it doesn’t require a massive budget or an extremely specialized skill set. While SEO experts can take the concept of optimization to very detailed levels, it’s certainly possible for startups and fledgling companies to also throw their “white hats” into the ring as well. If you focus on creating quality, on-page SEO content and leveraging your off-page SEO endeavors to the best of your ability, chances are you’ll notice your online momentum beginning to build in no time.

Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you’re in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a “conscious marketing rebel” and often shares ideas or strategies that go against the grain (which is precisely what you need when you’re dealing with a more mature industry). This post is a great place to start if you’re not sure how you can “stand out” when there’s so much market saturation. Take it away Jim!

You’re about to discover The #1 Marketing Response Killer of our times–and the new advantage it gives you in your market.

Yes, it is a double-edged sword. On one hand, it gives you a powerful new way to differentiate yourself in a crowded market. On the other hand, if you ignore it, you’ll find out for yourself how quickly it sabotages your launches and evergreen marketing campaigns.

It stops people from clicking on your ads, reading your emails, and watching your launch videos.

The fact is, after being pummeled 24/7 with hyped-up claims and unrealistic promises, people don’t know who to trust.

The images of perfection and “You can be like this too!” messages make people feel broken, incomplete, and hopeless. Their nervous systems can’t take any more.

They believe they’ve “seen and heard it all,” already. Their credit cards are maxed out. They feel deceived, let down, and manipulated.

Essentially, they’re experiencing “Post-Marketing Stress Disorder,” (PMSD)!

They’ve been over-exposed to so many big and bold claims. They’ve been promised thousands of miracles that never happened. So, instead of seeing you as a solution, they see you as a threat.

To protect against the fear of being let down once again, they’ve developed the “PMSD response.”

The ‘PMSD response’ is a defense mechanism that automatically tunes out and ignores your marketing message. Worst of all, it causes your ideal potential clients to defend themselves against the very results they want—the results your expertise delivers.

I know, it’s irrational. It’s like a car crash victim ignoring the paramedics and crawling away from the burning wreckage on their own.

Like it or not, though, this problem is deep and pervasive … and it ain’t going away any time soon.

The Good News…

There is an antidote to the “PMSD response” that grabs your tuned-out market by the eyeballs, gives them hope, and re-ignites their desire for your solutions.

This antidote doesn’t just give you the ultimate competitive advantage. It eliminates competition because it makes you the leading authority on a new playing field where you have no competitors.

Why it works:

This antidote taps into the secret conversations your potential clients are having in their minds. It bypasses their resistance to connect with them in ways that hype never could.

In fact, it leverages the over-used tactics of your competitors to create deep trust and connection. And you never have to bash anyone!

It extracts you from the frustrating marketing wars of bigger claims and secret formulas, and makes you the go-to expert in your field.

It uses your unique brilliance, and all the years you’ve invested to master your craft, to command attention and give your audience new hope.

It gets people excited about your offer before they even know what it is.

Before I reveal the key ingredient that turns this antidote into your ultimate point of differentiation, let’s make sure this is a fit for you. After all, why would you want to commit to another solution that is destined to let you down because it solves a problem you don’t have?

This is not for you if …

You’re in an optimistic market where the demand is far greater than the amount of competition. If this is the case, don’t waste your time. If your market is snapping up your offers as fast as you can put them out there, don’t bother with this approach. It’s totally unnecessary. Just keep doing what you’re doing.

You’re already THE recognized authority in your market, and people happily buy just because of who you are. I definitely would not recommend this to Oprah. She has already separated herself in a way that’s impossible for the rest of us.

You’re a newbie in your field. Don’t bother. If you were laid off from a job two months ago and have decided to reinvent yourself as a business coach for coaches, you’re too early in your journey for this. You wouldn’t have the expertise required for this marketing approach. And if you could somehow pull it off, you wouldn’t be prepared to deliver on your promises.

You follow the crowd. Sorry. Post-Marketing Stress Disorder in your market is the result of too many people following the crowd. Together, they have pounded your market with so much of the same stuff, people can’t take it anymore. This is the cause of PMSD. Since when has more of the cause of a problem ever solved it?

Now that we have that out of the way, let’s look at …

The Master Skill for Overcoming the PMSD Response

Your market needs something that’s currently invisible to them. If they could accurately see exactly what they needed to solve their problems, they wouldn’t need you.

This is what makes you an expert; you see things no one else does. This is what makes you different, but it’s not enough for your market to believe you’re different.

The mistake most people make with their expertise is how they share it. They talk about what results they can help people achieve, or about their special formula for achieving those results. Starting to see the problem here?

That’s exactly what EVERYONE in your market already does. It used to work, but now it triggers resistance. I know that’s obvious, but I need to make sure you got it.

This is why you need the master skill for overcoming the PMSD response.

Your unique advantage as an expert is your ability to see what’s preventing your clients from getting the results they want. With your x-ray vision, you can assess the situation and draw conclusions that no one else has drawn.

Here’s the problem: Your market resists your conclusions, but they trust their own.

To overcome the PMSD response, you must help your market draw better conclusions BEFORE you offer your solutions.

You need to lay out the trail of breadcrumbs that shows them exactly what you see and causes them to draw the same conclusions you have drawn. When they see what you see and share your conclusions, your solution becomes the obvious choice to them—just like it is to you.

So, the master skill is the ability to sell your diagnosis.

If you ideal clients completely agree with you on the problem, they’re going to agree with you on the solution. But if they think their problem is different than you do, how could they possibly accept your solution?

Here’s an example to illustrate my point:

There’s a good chance you’re familiar with Strengthsfinder. In the self-improvement world, the dominant paradigm was, “Your weaknesses are holding you back.” The core belief driving the industry was, “Fixing your weaknesses is the path to getting what you want.”

Strengthsfinder redefined the market and created a new category for themselves with a different diagnosis of the problem. They diagnosed that people weren’t living to their potential because “their greatest strengths weren’t being used.” And they showed people how a focus on their weaknesses was making the problem worse.

Not only did they diagnose a new problem, they showed how it was caused by the existing solutions.

This was their Point of Differentiation. It was powerful.

And your expertise allows you to do this in your market.

It was a welcome message because it provided an appealing alternative to an approach people were tired of. It leveraged a key desire to “Do what I love instead of getting better at what I hate.”

At the time I’m writing this, 18,886,520 people have taken the Strengthsfinder assessment. They have created a dominant market position with this Point of Differentiation.

They defined a new landscape for self-improvement. Sure, many competitors have jumped into the mix to take advantage of all the buzz around this approach. But they’re competing on the playing field Strengthsfinder created.

So now it’s decision time.

Will you continue to compete in a crowded category that someone else has defined for you? Will you keep fighting the marketing wars for limited attention in a saturated market?

Or will you redefine your market?

Will you show people what they need to see to reach better conclusions? Will you take the stand for your hard-earned expertise?

Do you dare to differentiate yourself this way?

The approaches are radically different. And so is the potential.

After all, how could you possibly bring your best to the world if you’re trapped inside a category someone else created? And how can you be recognized for your unique brilliance with an over-played approach?

A word of warning: If creating a new category was easy, everyone would be doing it. It’s only in hindsight that we can see the simple elegance of how Strengthsfinder carved their category out of a saturated market.

And if everyone was already doing it, it wouldn’t be worth doing.

I’ve done my best to show you what you’re really up against and point you in the direction of a solution. But the decision is yours.

Mobile marketing is an innovative strategy of digital marketing, which will help you to reach target audiences through smartphones and tablets through email, social media, and also SMS. Mobile phones are used more commonly than desktops by consumers to do their searches. Thus, business owners need to focus on mobile technology and incorporate it into their marketing efforts. In this article, you will learn about how you can apply mobile-based technology in your marketing efforts to improve your business.

What do the statistics reveal?

• Mobiles are now accounting for almost 70% of the total digital media times.
• Almost over 60% of the total searches are coming from mobile devices.
• Consumers spend around 87 hours every month on their smartphones.
• Majority of the American consumers are using their smartphones for accessing search engines at least about once a day.
• Statistics also reveal that about 61% of the users would be unlikely to return to a specific mobile site in which they had some trouble in accessing, and only about 40% would visit the competitor’s website instead.
• 57% of all consumers say they will not be recommending businesses with a poorly designed mobile site.

Here are some of the things you should look into when you try to optimize your mobile website:

Your official business website will have to be responsive. You need to ensure that your templates and themes which you put on your website are responsive to the screen size of different devices like laptops, tablets, and mobiles. Although responsive websites are in use for some time now but still, a lot of business brands fail to incorporate them. As a result of this, they end up losing customers and revenues. You need to ensure that this does not happen. You should build your website for mobile phones also, follow these rules to help you in this aspect:

Do not use Flash and Java because a lot of devices do not support these technologies and will not do so in the future either so you should avoid them altogether as it can result in you losing customers.

The website must follow the following rules: –

1. The screen sizes of phones are small, and hence you will need to write in such a way that it is easy to read.
2. You need to use bulleted points.
3. You should write short and punchy headlines.
4. You must keep your paragraphs short.
5. You should use legible text sizes.

Email marketing requirements that you should follow: –

1. Use a short subject line on the emails you send out.
2. Your email design’s template will need to be responsive to mobiles.
3. Preview your subject lines before sending out the emails.

Your web pages need to be optimized for use on smartphones, or they will not get any ranks from the mobile searches. A lot of queries come from mobile devices, and hence you should consider getting your website indexed for mobile searches also.

You need to do the following tests on your mobile website: –

1. You must test the speed of your mobile website because visitors will tend to leave if it takes a lot of time to load.
2. You will need to analyze the performance of your website also and find insights for helping you to identify the methods that can make your website faster and also mobile friendly.
3. You will need to check if your business website is mobile friendly and test how visitors are able to use your web pages from their mobile devices.

Mobile marketing by using SMS

SMS services are, no doubt a good strategy for business owners who want to connect with their customers. In order to boost your sales and improve your communication with your customers, you do not need hefty budget spending and plenty of time but focus more on SMS marketing, which is powerful as a tool also. More than 90% of the SMS messages get opened within the first 3 minutes while it takes more than an hour for a recipient to read an email. The rate of opening for SMS is more than 90 percent while it is about 20 percent with emails. Thus, text messages are more effective to engage consumers. And a lot of people make direct purchases when they receive a branded SMS.

You must always remember that

Directly marketing through mobile devices will be more personal a method to target audiences.

When you try to reach people through mobile devices, then you are reaching out to them on a more personal level. You will need to be respectful and clear in your approach. You should keep your text within 160 characters. Do not use any abbreviations and slangs. Offer the consumer something good. You should also be clear in who you are sending your message out to. You need to create a clear and precise call to action option.

If it seems too difficult for you to adopt mobile technology in your business because of financial constraints, then you can always opt for taking a business loan to cover the investment expenditures.

In the event that you should need debt management services to help you repay for the business loans that you had taken then you can consider to visit Nationaldebtreliefprograms.com where all your queries will be answered by the most experienced and leading professionals in the industry.

Wrapping things up

For every business owner, it is important to embrace the use of new technologies as they appear first. This will help them to stay ahead of their competition in the world of digital and internet marketing. Mobile phones are an essential part of our daily lives these days and have taken over the world of digital and business marketing as well. By sending text message updates, you will be able to have more consumers hooked onto your business. Hopefully, the information shared in this article will have helped you.

Your business growth will be deteriorated if you don’t get the chance to move online. Unless you have an online and active platform, none of your prospective clients will be able to know more about you. Your physical center will be able to attract the local residents but not more than that. But, for the growth of your company, you have to attract more clients, nationally and internationally. For that, heading online is the only way out. Creating a website is a good choice but not the end of the story. You have to grow your business on social media channels as well.

There are multiple examples of social media channels and some of those are FB, TG, Twitter and more. You should try to open an account, preferably business, on these sources. However, if you are looking for a social media platform to attract maximum crowd, Instagram is the name that you should consider.

Why Instagram of all?

According to the recent survey made this year, Instagram is currently known to have over 1 billion active monthly users. There are over 500 million pictures and videos posted on the channel and 500m+ stories added on a daily basis. So, going through this statistic, it can be clearly portrayed that IG is the social media channel to consider whenever you are dealing with the growth of your firm. For that stronghold, it is important to check out more about the ways to grow followers for Instagram. For that, simple and effective tips will go a long way.

A Successful form of social presence:

For enjoying that successful social presence, it is always a known fact that stunning imagery is required to force the IG user to stop mid scrolling. If they ever overlook the stunning imagery, the caption is the one that might guide the followers towards your website. It is always mandatory for you to know that unconsidered, off hand and a nonexistent caption is always a missed opportunity.

Even though IG is a predominantly visual platform, but the words you care to choose to accompany the content posted need to be powerful and should not get wasted at all. This is here another platform where the marketers can look to the influencers for some inspiration.

Help you get from the influencers:

Influencers are often known to cultivate connection. Captions are noted to offer a direct form of a communicative line to the said IG followers.

• Whether you are planning to use words for sharing how any image was created, provide advice or just explaining the way you are feeling, the caption is a great way to add value and even help audiences to know not just you but your business better.
• Captions are here to provide you with the chance to produce the followers with something extra and not just the visual post. These notes will allow the followers to feel like they are actually part of this journey.
• It helps in creating one better relationship with the audiences over here. On the other hand, it is true to state that captions help to cultivate more of a loyal following that you have always thought of.

Perfect use of captions for boosting engagement:

Whenever people think of IG, the caption is the last thing they actually think about but they are drawn towards the one-liner without knowing. Therefore, businesses, which are using visual posts alongside captions, are the ones which are gaining more popularity when compared to those firms using only visual posts. These captions are perfect to work as those CTA values to the business out there, in the market.

• Even though the IG algorithm is always a contested hot topic, one thing which is true is that this social media generally favor posts getting hold of extra engagement. In case, the post is boosted by algorithm, more people are likely to have a chance to see it and might end up going for the Discover tab.
• Captions are noted to be the perfect way to boost engagement. Here, IG is known to be measured in comments, likes and even time spent on post.
• You get the chance to encourage comments by just asking the followers some questions or by just crafting some of the longer captions so that followers will spend more time on your posts.
• With the value of using 2200 characters for the captions, there are endless options waiting for you to grab right now. It is up to you to test out multiple lengths with the audiences and get to see which one resonate best with them.
• Always remember to make sure that the first sentences are always engaging as that’s what will make the people more interested to go through your captions and even get engaged in your content.

Captions are perfect to help your business get discovered:

Adding up hash tags in captions is a great way to extend the reach of the posts. They can always help you to get right in on the trending conversations and enable the post to just pop up among some of the other similar content. So, there are high chances of your contents to be found by some of the likeminded communities well and in advance. So, be sure to cover up the valuable user of hash tags while creating captions for the IG post. There are maximum 30 hash tags you are allowed to use. The average use will be within 9 to 10 hash tags, max to max. On the other hand, using way too many hash tags can create spam content, which will degrade the value of your post more.

Use of the generalized hash tags can be seen always so be sure to use those variations while creating caption for the IG posts. You can check out some of the engaging posts of your competitors and try to use their ideas to create your own tags. The more you search the better.

Author Bio:

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain real with his effective marketing strategies and guidance.