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Can You Save Money and the Environment at the Same Time?

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For many small business owners, it can feel like Sophie’s Choice: you can save money or you can make sustainable upgrades to your business. But what if it didn’t have to be such a difficult decision? What if you could do both? It’s possible!

The first thing that you have to understand when you start exploring ways to reduce your company’s carbon footprint is that the savings may not be immediate. In fact, it will definitely cost money to implement many of the changes that sustainability requires. The savings come down the line, in lower energy bills, fewer maintenance calls, fewer replacement purchases, etc. When we talk about savings, we’re talking about savings over the lifetime of the company. The fact is that, when you run the numbers, many of the changes you make will wind up paying for themselves in the savings they net you over their lifetimes.

So what exact changes can you make?

Going Paperless

This is always the first thing mentioned in articles about reducing carbon footprints, improving sustainability, etc. You already know that issuing tablet computers to employees will save you lots of money in paper, toner, ink, and machine repair costs. At the same time, tablet computers are rarely cheap. For what you spend on tablet computers for your employee pool, you could supply them with printing privileges for at least six months. The key here is to work with a tablet supplier. Contact Microsoft, Apple, Google–whoever makes the tablet you most want your employees to use and ask about discounts. These companies all have programs to help make going paperless more affordable for small businesses and the email or phone call to learn more is almost always free!

The Break Room

You obviously have a coffee pot in your break room. It’s practically a law that every breakroom has to feature at least one coffee pot. You probably also have a water cooler (or a few of them). The goal with these machines is to reduce your employees’ need to go out and buy coffee or bottles of water. This, in turn, reduces the number of cups and plastic bottles that wind up in landfills. That water cooler, though–still uses bottles, right? And, sure, those bottles get changed out and refilled but those bottles aren’t usually recycled when they start to break down (which happens more often than you think). Switching to bottleless water coolers, according to Quench, can keep more than two thousand water bottles out of landfills per year. That’s pretty great!

Change Your Light Bulbs

You probably use CFLs and fluorescent lights in your offices. Most small business owners do. It turns out, though, that CFLs and fluorescent bulbs are not the most energy efficient choices on the market. LED bulbs use less energy than fluorescent bulbs and even less than CFLs. They also last much longer than every other type of bulb on the market right now. Yes, they cost more at the outset, but most LED bulbs earn back that expense in their savings within the first few months of that purchase (and LED bulbs last for around five years). Perhaps even better, LEDs are bright right away, unlike CFLs that start dim and brighten up over time.

Use the Sun

Big solar panels that feed into your building’s power supply are just one way to use solar energy to reduce your fossil fuel energy consumption. Supplying solar chargers to your employees is another way to do that. Most solar chargers have enough capacity to charge tablets and cell phones. You can also buy slightly larger chargers so that they can easily charge laptops. This reduces your company’s power consumption while still allowing employees to charge their devices on site.

These are just a few seemingly small changes that you can make that shouldn’t cost an outrageous amount at the outset and that will earn back their initial expenses fairly quickly. What are some other savings you can try?

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Business Magazines Giveaway in Partnership with GetEntrepreneurial.com

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In partnership with GetEntrepreneurial.com, Mercury Magazines offers a $5 gift voucher to consumers in exchange for filling out some information about you and your company. The voucher can be redeemed for a magazine of your choice. In addition to the gift voucher, you can also receive free business publications that pertain specifically to your line of work — read these titles to stay abreast of developments in your industry and help advance your career.

The magazines are free and there are no hidden costs, bills, or obligations. Unlike consumer magazines, which are available to anyone for purchase, these business publications are available at no cost, but only to those who qualify. While the publishers make no money on subscription sales, they are paid a premium by advertisers who want to get their message in front of a highly targeted audience. This allows publishers to offer them at no cost in a model that benefits the consumer, publisher and advertiser alike – everybody wins.

Feel free to explore more from Mercury Magazines.

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The 4 Best Apps for Entrepreneurs

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Article Contributed by Jamie Mcdonald

Nearly 220 million smartphones were sold in the fourth quarter of 2012, making up 45 percent of sales for the entire year, Juniper Research reports. Entrepreneurs and small businessmen use their smartphones as a primary tool for business, and with thousands of apps to consider, we’ve rounded up the top ones to keep you organized and on top of things.

Evernote

Evernote acts as a repository for your thoughts and research. Write yourself a note and annotate it with an image or hand-drawn graphic. Save an entire Web page for review later. Create lists and outlines. Highlight and make notes on documents. Upload audio, video, images and documents.

Evernote can be used as a collaborative work space for you and your team. Create libraries for special projects—the information placed in each library can be shared with other team members, so they have access to the information they need wherever they need it. You can sync all your devices with your Evernote data, too; you can access the same information using your Samsung Galaxy as your iPad without any complicated syncing tools.

This app is available for iOS, Android, Windows Phone and Blackberry devices, as well as PCs, Mac desktops, laptops and tablets. Single-user accounts are free with 2GB of storage. Business accounts are available starting at $10/month per person, and each team member gets 2GB of storage.

Lastpass

In this age of digital information and security, you need to come up with a better password than your dog’s name and partner’s birthday. Lastpass generates a secure password for you for any website, automatically fills in your passwords and stores them securely as encrypted data. It syncs among multiple computers, lets you import your existing passwords and back up your entire password library. Lastpass is available for free on PC and Mac desktops and laptops. For $12/year, you can purchase the premium version, which will run on all smartphones and tablets.

Toodledo

Toodledo is a free Web-based application that stores your data in the cloud. This is a simple task list that will keep all of your tasks organized and prioritized. The app can be used on a mobile device or desktop, and it keeps them all in sync. You can sort the tasks however works best for you and create views to help you manage them. Create folders to store tasks and move them from folder to folder. Premium services start at $15/year and allow you to create sub-tasks and add graphics. Use this to create outlines for a mini-project management tool. Add-on components support Toodledo on smartphones and tablets.

CardMunch

You encounter a number of people while creating your business network, and this app prevents the inevitable loss of the business card you need to find. It’s been around for awhile and is still a strong tool recommended for the iOS platform. Keep track of all of your contacts by taking a picture of their business cards with your smartphone and allow CardMunch to create a contact for you. Currently, Cardmunch is available only for the iPhone and iPad. It is a free app and worth the time to learn all of its features.

About the Author

Jamie Mcdonald is a tech freelance writer whose best friend is her smartphone and library of mobile apps.

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Guru’s Guide to Email Marketing 2013

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Article Contributed by Lyris

Email marketing continues to be popular with marketers around the world because it’s still one of the most effective forms of marketing used today. Email marketing programs are quick to deploy, offer immediate and easily measurable results, enable advanced customer segmentation and personalization, integrate well with other online and offline marketing, and deliver a high return on investment. In fact, email marketing out-performs every other channel on ROI and averages an impressive $40 for every dollar spent.

Guru’s Guide to Email Marketing 2013 provides a wealth of hints, tricks, and suggestions on how to increase the effectiveness of your email marketing programs, including utilizing best-practice based email manager software to give you a leg up. Before you start, however, it might make sense to get a good picture of where your campaigns are today by conducting an email marketing review. This review should include an analysis of key performance metrics, a look at any recipient feedback or surveys, a review of your website analytics, a comparison against internal and relevant external benchmarks, and a review of your creative treatment and content.

What are the most important metrics for your email marketing program? If you are a retailer, it’s probably things like conversion rate, number of orders, average order size, etc. For newsletter publishers, it might be net subscriber growth, referrals, and open rates. For companies sending corporate newsletters, it could be click-through percentages on specific recurring topics, links and subsequent conversions to information, or demo requests. The key, however, is that you determine the critical measures of success for your email marketing program.

Once your email marketing review is complete, you can use what you’ve learned to map out an improvement plan for your email marketing programs using the information in the guide.

Remember: the most important factor in successful email marketing is the list. No matter how good your offer or creative, if you don’t have a good list, you won’t get the response you want. By properly adopting a layered approach, as explained in the guide, your company will build the solid subscriber list so critical for email marketing success with the lowest possible budget expense. This strong foundation, combined with refined content, improved deliverability, and applying the principles of integrated digital marketing will generate better ROI.

Download Guru’s Guide to Email Marketing 2013 to learn more about email list manager tools and how to achieve optimal results from your email marketing campaigns.

Article Contributed by Lyris. Lyris ™ has over 10 years’ rich experience in digital marketing and is a global leader in this domain.

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Popular College Courses

Popular College Courses

Popular college courses, yes, but how long’s a piece of string?

So what are the most popular college courses in the world? Crazy question. May as well ask how long’s a piece of string. And the answer? Depends who’s holding the said string, and more to the point, who’s pulling it. In academia’s rarefied atmosphere, that usually means the top universities in the world – Oxford and Cambridge in the UK, for example, and MIT, Harvard, Berkeley and Stanford in the US.

There are others, of course, big players with enormous reputations and budgets. So they tend to call the shots, and pull the strings, offering the range and depth of courses which attract the brightest minds from across the planet and which smaller universities struggle to match.

In the UK, 2013 university applications are up. But rising student numbers are not confined to UK nationals. According to the UK’s Guardian newspaper, applications from EU countries have increased by 4.9% and the number of applicants from outside the EU has risen by 9.6%. At the same point last year, applications were down from the UK and European countries. Of the non-European countries, Malaysia recorded the biggest rise in applicants at 22% followed by Australasia with a 12% increase.

And the most popular courses? The big winner seems to be computer sciences, up more than 12% compared to the same time last year. That shouldn’t come as a surprise to anyone given how much computers and the Internet tend to dominate all our lives. At the other end of the academic spectrum, social sciences, arts and languages are feeling the popularity pinch.

It’s a slightly different emphasis across the Middle East, for example, where a degree is a highly-cherished attainment. In recent years, Persian Gulf states such as the United Arab Emirates have deliberately diversified their economies away from over-reliance on oil, an ever-diminishing resource, choosing instead to expend greater energy in developing construction, media, finance, tourism and other industry sectors. Thus it’s no surprise to find universities in the UAE reflecting the diversification process, or that a business degree remains the top choice for Emirati students.

If you’ve ever thought about studying for a degree overseas, perhaps even in the UAE itself, there are some fairly obvious benefits. Of course, sun, sea and sand springing immediately to mind. But there are other more important benefits, too, like the tax-free earnings potential once you’ve graduated. That alone is well worth considering as you contemplate the mind-expanding experience of living in a completely different culture.

There are also a diverse range and number of universities to choose from. One of the most popular is the American University of Sharjah (AUS) which offers students an international American university experience, its curriculum mirroring the American pattern of semesters and courses. Based in the city of Sharjah, the university, although a fairly new kid on the block, has rapidly built up a reputation for both academic excellence and multiculturalism. According to the website topuniversities.com, AUS has more than 5,000 students from 82 different nations and a highly qualified, full-time faculty of more than 350 professionals.

The website adds, “Typical of the American system of higher education, AUS also places great stress on the development of the non-academic aspect of a student’s university life. Students are encouraged to participate in all manner of extra-curricular activities,form clubs and societies, stage events, work for the university student newspaper and literary magazine, and join the various sports and athletic teams on campus.”

Sounds like the place to be. For more on AUS and other universities, click here.