Categories
Franchise

Start Your Own Business!

Seize the Dance Heads opportunity by purchasing the equipment to help you create the business and become a part of a strong team!

 

Dance Heads studios – this is your ready-to-go business opportunity.

By purchasing and using one or more studios, you can generate a high and stable income. It is suitable for any city in any country.

 

 

The main advantages of the Dance Heads business:

  • When starting a Dance Heads business, you will get everything you need to be successful: equipment, training materials based on real experience, video presentations for potential customers, samples of advertising and PR-materials, advice on technical and administrative issues from the Dance Heads Office, and many more benefits and rights.
  • The Dance Heads business does not require a large investment to start.You can begin by buying just one booth,then gradually increase the number, and create your own large network.
  • Dance Heads has a clear long-term development strategy. Its steps are implemented around the world every day. By starting the Dance Heads business, you become an integral and important part of a powerful team.
  • The entertainment industry is one of the most lucrative business sectors in the world. It also allows to receivea fast return on your investment.”Bread and circuses!” – as people used to say in Ancient Rome. You will always get high income by working in the field of entertainment!
  • Dance Heads is also favorably different from other products by the fact that it occupies a niche, in which there is not much competition or struggling for customers.
  • In the Dance Heads business, you, as a business owner, are well protected from the risk of financial loss.After all, you are not investing your resources into something you cannot see and cannot touch. The major costs of this business are associated with equipment.

For more information, please visit us at: DanceHeads

Categories
Online Business

Five Tips on How to Convert on Facebook Ads

Imagine that you are running ads on Facebook and you are really pushing the ads to get click-through, but you have a bit of a problem. People are not converting. Let’s go through a couple of tips on how you can change that around.

#1: Start with the basic – Aim to the “right” page

A good thing to start with before starting your campaigns is to look where you want to point the click-through. There are advertisers who miss out on conversionby putting up ad and pointing them towards a page on their website where there are a lot of irrelevant information which makes it harder to convert. If you are doing advertisement for a website with products the aim should be – click-through to a page with clear and direct converting elements. If you are selling T-shirts at a discounted price, that’s what people expect to see at the other end on your page.

An important aspect of Facebook Market Place ads is that you can also target your company’s Facebook profile page, from where you can engage and in that way convert. Again, it’s important to look over how that page looks and really try to engage and be active. If the page is empty and no one is active on it, there is a bigger risk that people will not become a fan.

#2: Dare to go out from your comfort zone

Think of Facebook of a great way to try to reach new audiences. One tip though is to start up multiple campaigns with different ads and A-B testing it towards different demographics. You might be surprised that groups you never tried to target before.

Another powerful aspect of advertising through Facebook is that you can choose different types of market place ads.  A study done by Nielsen/Facebook show that ads with social context has higher awareness and intent to purchase. This means that there is a feature included so that if your friends like the same Facebook page or product, you will see their names underneath.

#3: Spending the right sum will get you the right people

If you are new to Facebook Market Place ads, there is a system which allows you to bid in order to reach a certain type of user. This means that if you are keen to reach a higher valued user you will have to bid more. A higher valued user means someone who spends more time on page, this could be someone that maybe only login one time per day and therefore checks through the feed in more detail.

Check out this article on Facebook for more information on how the auction works.

#4: Run ads when people will actually convert

Say that you are running a deli that is only open during the day as a business, well then maybe you shouldn’t run the ad throughout the whole day. You can pause the ads you are running manually through Facebook, but a tip is to use a tool designed for Facebook ads, like Qwaya. Through such a campaign manager you can easily start, stop and pause campaigns and ads through one interface.

Using something like a campaign tool can really save you money so you don’t miss by not pausing an ad during a time period where people won’t naturally visit your website.

#5: Get creative! It can pay off

As with any ad, a Facebook ad is about being creative with you material. Here’s some great tips on that to get you started. Remember to A-B test different ones to see which one fits your demographics.

 

Categories
People & Relationships

The Self-Improvement Myth: 9 Reasons We Don’t Know How to Develop Our Strengths

What do you do when you’re confronted with something you’re not good at?

Some people get discouraged and quit. Others keep doggedly working to get better at it, and in the process become more “well-rounded” human beings.

Conventional wisdom says that the second response is the healthy one. But the empirical evidence suggests that it’s people who specialize in an area of aptitude who are successful and happy, not those who focus their energies on becoming “well rounded.”

As a psychologist, I was trained to assess and treat what was wrong in peoples’ lives, to help people accomplish this business of “self-improvement.” But something changed in me about thirty years ago. I grew very weary of working on what was wrong with people and became more interested in what was right with them (i.e., their strengths).

It was this change that ultimately led me to working with Lynda-Ross Vega to develop Your Talent Advantage (YTA), a sophisticated psychological assessment that accurately assesses a person’s strengths and forms the basis of a roadmap for developing them in their lives.

Many times after I have given presentations about YTA, and even after I have just delivered a person’s assessment results, I have been met with, “Okay. That’s interesting, but so what?” As in, “Now that I know this about myself, of what practical use is it?” I am convinced that this response is because the results are focused on their strengths, rather than on their weaknesses and deficiencies.

If the YTA assessment results were like school report cards and employee performance reviews that highlight areas “in need of improvement,” I suspect that the question “so what?” would never arise. The questions would be about what you could do to improve or where you could find classes for remediation. People would be jumping in, raring to get to work on improving themselves.

Perhaps this is because people don’t think there’s any work involved in making the most of their talents and abilities. After all, these are the things they’re already good at, right? So where’s the room to move?

But here’s an analogy – if you had a mining claim somewhere, with a few different veins of gold running through it, wouldn’t you want to know which vein lay closest to the surface? It’s not that digging up that gold wouldn’t still be work. It would just be the kind of work most likely to yield results.

Still, so many people love working on what they don’t do well that they’re baffled about how to take advantage of information about their natural skills and abilities. Why? Because:

1. We get so little feedback about or gifts, skills, and talents in life that we don’t understand what it takes to further develop them. (Interested in this? Take a look at a skill or talent you have, then look at a leader who exemplifies that skill or talent. What would it take to close the gap between your level of mastery and theirs?)

2. Our gifts and talents are so chronically underdeveloped that we are unaware of what they are and cannot recognize their value or practical expression. (Do you know how to lean on your natural skills and abilities during a crisis? In leading a team? In everyday problem-solving? If you’re like most people, the answer is ‘no’.)

3. There is an endless supply of what we don’t do naturally well, but only a finite list of our gifts and talents. Somehow, we believe that if we focus on the positive, we will run out of “areas to improve.”

 4. We see others doing things we struggle with and buy into the idea that we are somehow “less than” they are because we can’t do everything.

5. We grossly undervalue the worth of our own innate abilities, falsely believing that if it is easy for us then it is easy for everyone. (Not true!)

6. We have bought into the belief that we must be “well-rounded” rather than specialists, despite all the empirical evidence demonstrating that those who specialize are more successful and happy.

7. We are conditioned to focus on “bad news” (newspapers, television and radio news, etc.) rather than “good news.”

8. We suffer from “pleasure anxiety” and distrust both positive feedback and feeling good about ourselves.

9. We somehow feel “wrong” focusing on our own positive qualities. As my mother used to say derisively, “Boy, you sure are tooting your own horn!”

Do you see yourself in any of these statements? (I know I do.) If so, it’s time to break out of the pack and do something extraordinary: discover the depth, unique qualities, and nuanced expression of skills and talents you are naturally gifted with.

About the Author:

Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley.  He is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents.  For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.YourTalentAdvantage.com

 

What do you do when you’re confronted with something you’re not good at?

 

Some people get discouraged and quit. Others keep doggedly working to get better at it, and in the process become more “well-rounded” human beings.

 

Conventional wisdom says that the second response is the healthy one. But the empirical evidence suggests that it’s people who specialize in an area of aptitude who are successful and happy, not those who focus their energies on becoming “well rounded.”

 

As a psychologist, I was trained to assess and treat what was wrong in peoples’ lives, to help people accomplish this business of “self-improvement.” But something changed in me about thirty years ago. I grew very weary of working on what was wrong with people and became more interested in what was right with them (i.e., their strengths).

 

It was this change that ultimately led me to working with Lynda-Ross Vega to develop Your Talent Advantage (YTA), a sophisticated psychological assessment that accurately assesses a person’s strengths and forms the basis of a roadmap for developing them in their lives.  

 

Many times after I have given presentations about YTA, and even after I have just delivered a person’s assessment results, I have been met with, “Okay. That’s interesting, but so what?” As in, “Now that I know this about myself, of what practical use is it?” I am convinced that this response is because the results are focused on their strengths, rather than on their weaknesses and deficiencies.

 

If the YTA assessment results were like school report cards and employee performance reviews that highlight areas “in need of improvement,” I suspect that the question “so what?” would never arise. The questions would be about what you could do to improve or where you could find classes for remediation. People would be jumping in, raring to get to work on improving themselves.

 

Perhaps this is because people don’t think there’s any work involved in making the most of their talents and abilities. After all, these are the things they’re already good at, right? So where’s the room to move?

 

But here’s an analogy – if you had a mining claim somewhere, with a few different veins of gold running through it, wouldn’t you want to know which vein lay closest to the surface? It’s not that digging up that gold wouldn’t still be work. It would just be the kind of work most likely to yield results.

 

Still, so many people love working on what they don’t do well that they’re baffled about how to take advantage of information about their natural skills and abilities. Why? Because:

 

1. We get so little feedback about or gifts, skills, and talents in life that we don’t understand what it takes to further develop them. (Interested in this? Take a look at a skill or talent you have, then look at a leader who exemplifies that skill or talent. What would it take to close the gap between your level of mastery and theirs?)

 

2. Our gifts and talents are so chronically underdeveloped that we are unaware of what they are and cannot recognize their value or practical expression. (Do you know how to lean on your natural skills and abilities during a crisis? In leading a team? In everyday problem-solving? If you’re like most people, the answer is ‘no’.)

 

3. There is an endless supply of what we don’t do naturally well, but only a finite list of our gifts and talents. Somehow, we believe that if we focus on the positive, we will run out of “areas to improve.”

 

4. We see others doing things we struggle with and buy into the idea that we are somehow “less than” they are because we can’t do everything.

 

5. We grossly undervalue the worth of our own innate abilities, falsely believing that if it is easy for us then it is easy for everyone. (Not true!)

 

6. We have bought into the belief that we must be “well-rounded” rather than specialists, despite all the empirical evidence demonstrating that those who specialize are more successful and happy.

 

7. We are conditioned to focus on “bad news” (newspapers, television and radio news, etc.) rather than “good news.”

 

8. We suffer from “pleasure anxiety” and distrust both positive feedback and feeling good about ourselves.

 

9. We somehow feel “wrong” focusing on our own positive qualities. As my mother used to say derisively, “Boy, you sure are tooting your own horn!”

 

Do you see yourself in any of these statements? (I know I do.) If so, it’s time to break out of the pack and do something extraordinary: discover the depth, unique qualities, and nuanced expression of skills and talents you are naturally gifted with.  

 

Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley.  He is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents.  For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.YourTalentAdvantage.com

Categories
Work Life

Live Your Talents, Love Your Work

After thirty years in business coaching, there are a few things I know to be true: 1) different people have different innate skills and abilities, 2) most people are currently performing jobs that are not supported by their natural skills and abilities, and 3) when people connect with jobs that are supported by their natural skills and abilities, they shine.

All of which I’ve always found reflected in the following quote from Confucius: “Choose a job you love, and you will never have to work a day in your life.”

However, I recently ran across a couple of blog posts that gave me pause to reflect on this quote, its meaning and how others sometimes interpret it differently than I do. You can peruse these posts online: “The Overjustification Effect” by David McRaney at and “Bad Career Advice: Do What You Love and You’ll Never Work a Day” by Chrissy Scivicque.

Mr. McRaney states there’s a misconception that “there is nothing better in the world than getting paid to do what you love” and the truth is actually “getting paid for doing what you already enjoy will sometimes cause your love for the task to wane because you attribute your motivation as coming from the reward, not your internal feelings.”   The key difference is the emphasis placed on reward – in my view (much like Confucius) the reward is never the primary motivation, it’s icing on the cake.

According to Ms. Scivicque: “this absurd axiom suggests that you can simply take what you already love, turn it into something for which you get paid, and it won’t ever feel like anything other than that thing you love.” Perhaps if I interpreted the quote the way she does, I would agree with her conclusions. But my view of the quote goes more like this:

“If your job requires you to perform activities that make use of skills and abilities that are innately yours, you will find that your work ceases to be drudgery and becomes something significant, meaningful and enjoyable.”

Here’s the first point of distinction between Ms. Scivicque’s interpretation and mine: choosing a job you love does not necessarily mean choosing a job for which you have a passion. You can love the fact that your nonprofit helps kids connect with mentors, but still hate picking up the phone. You can love technology, but hate dealing with people who don’t know how to make their router work. In other words, you can love what your business does, but not what you do in your business.

Here’s another important difference between my interpretation of the quote and Ms. Scivicque’s: doing a job you love does not mean you will not have to expend effort, or that there will not be struggles and challenges along the way. I do not believe that working at a job you love will always be fun or easy – only that jobs that reflect who we are in what they call on us to actually do provide satisfaction in a way that jobs we’re only doing for the money never will.

The meaning of the quote turns on the word ‘work’ and how different people perceive the word. So many of us define the word from a completely economic point of view, rather than what we do to develop our innate gifts and talents. From this economic viewpoint, work consists of activities that we don’t even like, much less love, and that we would prefer to avoid.

I view work as part of being human. It is something we do because we are alive, and part of the human imperative is to do as well as to be. Work, by its very nature, requires effort – skills must be developed, talents discovered, old abilities refreshed and new capacities revealed.

But effort and drudgery are not the same thing.

Work, as Fredrick Buechner’s defined it, is “the place where your deep gladness meets the world’s deep need.” Work is not something to be avoided or transformed; rather, it is something to embrace. Why? Because it illuminates our excellence, both to ourselves and others.

Does my interpretation of Confucius’ quote differ from that of Ms. Scivicque and Mr. McRaney? Absolutely! And perhaps from yours as well. That’s okay with me – the innate differences between people are what my work is all about.

About the Author:

Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.YourTalentAdvantage.com.

 

Categories
Success Attitude

3 Ways to Positively Make the Final Four in Business

The NCAA March Madness tournament started with 68 teams a few weeks ago. Now four teams remain.

How did these four teams make it this far?

And what can you discover from their success that will insure you positively make your Final Four and win your business tournament?

Here are three ways to positively make your Final Four in business.

Anticipate the Unexpected

Two #15 seeds defeated two #2 seeds in the same day in the first round. It was the first time that ever happened in NCAA March Madness history.

Did anyone’s bracket anticipate that one?

Duke is one of those defeated teams. As Coach K said in a post-game interview, “Basketball is a funny game.”

So is business. On some days at work, every shot you take you score, like those two #15 seeds. Other days, it feels like every shot you take is an air ball, like those two #2 seeded teams. Some days are “Wow!” Other days are “Woe!”

The good news for you is that unlike the tournament, it’s more than “one and done” for your business. You can keep coming back to work for another day.

Anticipate the unexpected. Show up for work the next day.

Avoid the “Business will be better when…” Attitude

UNC’s point guard, Kendall Marshall, broke a bone in his right wrist. Roy Williams said before the Kansas game when his team would play without his star guard, “Regardless, Carolina will play basketball today.”

He could have said something like, “Our team might not win against Kansas without Marshall.” But he didn’t.

Avoid saying, “Business will be better when…

…the economy improves”

…people go back to work”

…we move to a new location”

or something like that.

Like Roy Williams, put your best team on the floor of your business daily. Wishing for something different in your business is counterproductive unless you can and do act to change it.

Avoid the “Business will be better when” attitude. Change what you can today to improve…including your attitude.

Accelerate Your Strengths

Of the Final Four teams, there is only one regional #1 seed remaining. That means that the anticipated strengths of the three other #1 seeds were unrealized.

The uncertainty of today’s economy distracts many business professionals. The temptation is to focus on those diversions and attempt to control the uncontrollables, allowing the other “team”—the negative economy—to dictate your pace and momentum, relegating you to reacting.

Instead, focus on the positives of your business and accelerate your strengths. Push them out front in your core business. Market them heavily. Deliver them tirelessly.

If exceptional customer service is a strength, treat every phone call, email, and personal interaction with loving care. If value pricing is a strength, get out your sharp pencil. If you attract top talent with stellar employee relationships, keep finding ways to improve their satisfaction.

The ultimate court of competition is your home court. It’s within you and your business.

Anticipate the unexpected. Avoid the “business will be better when” attitude. Accelerate your strengths.

Make your Final Four and positively win the March Madness championship of your business.

About the Author:

Best-selling author, speaker, and coach Dr. Joey Faucette shares how all of us working together create a more positive world this week. Adapted from his #1 Amazon best-seller, Work Positive in a Negative World.