Categories
Branding

Small Brand Advantage

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Inc.com: Whether it’s quality, selection, product knowledge, or customer service, small retailers can leverage a stronger brand identity to take on big-box competitors. For far too many large corporate retailers, their primary strategy is to build sales through low prices, to leverage their sheer size into economies of scale that drive down their costs and allow them to offer the lowest possible prices. Their entire business model is built on volume, and the primary tool of choice in their toolkit is price promotion. Sales, circulars, coupons, special events — however the promotion is structured — the offering is built around price.
Building brand equity for your store is a critical element in maintaining pricing integrity, protecting margins, and assuring long-term profitability. Building brand equity requires clarity of purpose. When customers think of you, they will focus on the one thing at which you excel. Focusing yourself and all of your people like a laser beam on that one thing, whether it be quality, selection, product knowledge or customer service, and building everything you do around that core mission, is the key to building retail brand equity.
Building Brand Equity [Inc.com]

Categories
Finance & Capital

Due Diligence Myth

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About.com: When getting funded, the due diligence process can be excruciating for the business. But if you know what to expect, it will be far less painful. Venture capitalist Ziad Abdelnour of Blackhawk Partners recently sent the following letter out to his list explaining their due diligence process in more detail. While each investment group may have its own variations, this offers tremendous insight from an investor’s perspective.
If you ask ten funded entrepreneurs what happened during the VC/private equity due diligence process, you will get ten different answers. Some will say they lost valuable months answering endless questions for groups that never produced a term sheet. Others may admit they gained valuable insights to their business.
I am uncertain when the due diligence process gathered so much mystique, but among entrepreneurs, there is still an urban “myth status” about what happens behind close doors.
We believe it shouldn’t be a mystery.
Due Diligence Is No Mystery [About.com]

Categories
Weblog Admin

Terms and Conditions

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Categories
Weblog Admin

Privacy

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Personal information that we gather


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Unwanted emails
 

Spam filtering
 

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The basis of our privacy statement 

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Categories
Weblog Admin

Syndication

Syndication
About Syndication and RSS
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What is RSS?
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