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Blooper #1: Not telling us why we should listen to you
Never assume that just because you have an audience, we are obliged to listen to you. We may love you (that’s why we came in the first place) but never take advantage of the trust we have for you. It is an extreme turn-off when the audience has to do the work i.e. figure out how your presentation is relevant to us. We are a bunch of selfish egomaniacs. We love ourselves so much! And we don’t care about your experiences unless it teaches us something that we can use for ourselves. So here’s a word of advice: If you want to share your experiences, please do. But always include a message, something that will benefit us, your beloved audience!
Blooper #2: Ignoring us throughout your speech
We get bored easily. Period. If you keep talking about you, you, you, you, you… we will switch off. We want to be part of your speech. We really do. Get us involved. It could be as simple as asking us a question. It gives us a chance to hear ourselves talk. It could be as simple as playing a mini game with us. It gets us up on our seat. Please entertain us! Make us love you. We really want to because if you keep ignoring our needs, we will do the same. Lucky for the speaker, he allowed us to ask questions at any point in his presentation and guess what, we did! In my opinion, that was his saving grace!
Blooper #3: Going overtime
No matter how good you are, never ever go over time!!! Unless we paid you thousands of dollars to teach us something and you are about to share with us the ultimate secret to earning another ten million. If you want your audience to love you, end earlier than expected! It tells us that you respect our time. It makes you special because most speakers don’t observe that. And guess what, the next time you give your presentation; we will be there to support you!
Blooper #4: Spelling errors on your slides
If you have glaring spelling mistakes in your slides, here’s the image you are portraying to your audience: sloppy and cannot be bothered. Unless that’s what you want the audience to think of you, I suggest you get someone to do a spell check.
Blooper #5: Bad pronunciation of words
It cracks me up when some presenters stumble upon the same word every single time, without any sign of remorse. There was one time I sat through a presentation where the team had to review a company’s product named Morange. And throughout the ten minutes presentation, they came up with oh so many ways to pronounce this word.
And I swear one time I heard Moron. They might as well labelled the product Moronic Morange. That would be… memorable. Some “credit” has to be given to the company who named their product mo-range.
Blooper #6: Reading off the script
Although my preference is to go without a script, sometimes there is a need for it. However more often than not, speakers are too reliant on their script. You see them referring to their script even if it is just reading their name and designation??!! Yes, this is very puzzling. I once came across a book that taught me how to read from a script. Here’s the golden rule. Never ever speak when your eyes are on your script. Instead, you should follow this three-step process: see, stop, say.
First, look down and take a snapshot of your script. Memorize a chunk of words. Bring your head up and then pause for a second. When you are ready, say what you have memorized in your own words. It’s a three-step process: see, stop and say. It is very important that you pause. Yes, it may be weird for you but in reality, the pause helps make your speech conversational. It also creates anticipation, which further deepen the impact.
Blooper #7: Starting your presentation weak
Maybe it is just me but I get really pissed off when a speaker starts off his presentation with “Urm.. I guess I should probably start… ah ok, here goes…”. Or even worse “I am not really prepared for this presentation because (give some lame excuse). But anyway, I will start…” Trust me, giving excuses of why you may not do a good job will hardly win the sympathy of your audience. Instead, you will make us feel that we are unworthy of your time. You will be better off not giving the presentation since no one will be listening anyway.
As the saying goes, you will not get a second chance to make a good first impression. So make full use of your first 30 seconds to impress your audience. Here are a couple of ways you can start a presentation powerfully. You can tell a personal story and relate it back to the message of your presentation. Starting your presentation with a visual stimulating or humorous video clip will also create impact. Or begin with a thought provoking quote or a shocking statistic, which will create the listening for your presentation. All these are far more superior to your usual good morning/afternoon/evening niceties or worse, apologies.
Eric Feng is an acclaimed public speaking coach and he blogs at http://blog.ericfeng.com. Get a free chapter of his soon-to-be published book at http://www.thefaqbook.com before it’s taken down.
Author: Pamela Swift
Entrepreneur’s Checklist
AllBusiness.com: Owning a business is the dream of many Americans… starting that business converts your dreams into reality. However, there is a gap between dreams and reality. Your dreams can only be achieved with careful planning. As an entrepreneur, you will need a plan to avoid pitfalls, to achieve your goals, and to build a profitable business.
This checklist is designed to help you get started. It has seven key components:
1. Identify Your Reasons
2. Self Analysis
3. Personal Skills and Experience
4. Finding a Niche
5. Market Analysis
6. Planning Your Startup; and
7. Finances
Each component is comprehensive and is designed to prepare you for self employment. In addition, each component includes an analysis of you responses as well as a menu of supporting resources.
Checklist for Starting a Business [AllBusiness.com]
Diving Under
Entrepreneur: I was living out my dream of running a scuba diving business in Tonga when I realized that many of the lessons I’d learned about diving also applied to entrepreneurship. In previous parts of this series, I’ve talked about packing up my life in a 20×20 container, narrowly escaping jail and finding my boat partially submerged in the harbor. Before starting to build my actual shop, I’d already learned quite a bit about being a business owner.
Even if you’ve never been diving, as an entrepreneur, you’ll be able to relate to these lessons. After all, we’re all fish in the same ocean.
1. Never stop breathing.
This is key in scuba diving. I was well versed in the concept and was very comfortable underwater. What I didn’t realize is just how important the concept is out of the water when it comes to running a business. When many of us become stressed, we stop breathing correctly, which can interfere with how we handle stress and how we run our business.
2. Swim with the current.
In scuba diving, if you swim with the current, the entire dive is easy, relaxing and totally enjoyable. So many times as an entrepreneur, I felt like a salmon swimming upstream. I was so focused on running my business my way that I wasn’t open to going with the flow. Sometimes going with the flow would have made things much easier.
3. Prepare your exit strategy.
The term “drift diving” refers to when the boat drops you off at one end of the reef and you scuba dive to the other end – where the boat is waiting for you – by going with the current. In order for this to be a successful and relaxing dive for the dive master, he or she must coordinate with the boat captain ahead of time to be waiting at the end.
When you started, did you take the end into consideration? If you didn’t, the good news is that it’s not too late to start planning. What your boat looks like will depend on your industry, the market, supply and demand, your partners and a number of other factors. Maybe you know you want to end or sell your business in one, three or five years. Along the course, there will be navigational points that will help you better determine if your boat is on schedule.
Beneath the Surface [Entrepreneur]
Serial-preneurs
WSJ.com: Call them serial-preneurs. While some entrepreneurs struggle their whole lives to bring one idea or product to market, there’s another breed: those who do it once, twice or three times more, disproving the notion of beginner’s luck. In some cases, the brands and people are household names, such as Steve Jobs with Apple, Pixar and NeXT. But the ranks also are populated with lesser-known entrepreneurs who fly under the radar, hitting one start-up home run after the other.
“I really believe that some people are kind of entrepreneurial adrenaline freaks,” says Wayne Stewart, a management professor at Clemson University in Clemson, S.C. “They really get their kicks by starting businesses.”
In 2000, Mr. Stewart published a study with two other researchers looking for common traits among serial entrepreneurs — which he defined as those who had owned and operated three or more businesses. Of the 664 entrepreneurs studied, only 12% fit the bill. But those who did scored higher in all three categories examined: They had a higher propensity for risk, innovation and achievement. They were less scared of failure. And they were more able to recover when they did fail.
The Secrets of Serial Success [WSJ.com]
What Drives You
Entrepreneur: It’s fascinating to hear other people’s success stories. One of the most interesting parts is learning how successful entrepreneurs got their start and how they overcame challenges and adversity. Did an idea flash in their minds like a lightning bolt? Or was it something that percolated over the years? How did timing play into their launch? Did experience or desperation drive their plan forward?
When I researched my new book, Secrets of Millionaire Moms, I asked 17 highly successful business owners for the personal inspiration and catalyst that moved them to take action. For each woman, it was different. Some were motivated by years of experience and the seed money that enabled it to happen; others launched out of a financial or emotional need.
The common ground all these entrepreneurs shared was financial success and the gratification of creating something larger than themselves. Here are a few excerpts of their experiences:
Rachel Ashwell, founder of Shabby Chic
Ashwell left school at age 16. She separated from her husband in her mid-twenties–with two babies under the age of 2 to support. These circumstances drove Ashwell to take a chance and start a retail business–Shabby Chic. With her babies by her side, she scouted flea markets for items she could refinish. Her pieces became an instant hit in her California store. The rest is history. Her company has since expanded to include a national line of slipcover furniture, bedding, home accessories, a TV series, design books and a line of home furnishings called Simply Shabby Chic sold exclusively through Target stores.
What Inspires People to Startup? [Entrepreneur]