MindPetals.com: Newsletters, brochures, websites, and even blogs are mediums of communication that reach out to your target market. Without effective ad copy, your market may be oblivious to your message, and it’s one reason why many campaigns simply fail. Knowing who your prospects are is just the first step in reaching out to your new customers, but learning about how to stir their desire and motivation to find you appealing is the necessary element to marketing success. Whether it’s in sales collateral, a newsletter, or a blog post, marketing with emotion needs to be part of your plan.
The first step in choosing your message involves identifying what they really want. Is it status? Vanity? Relief from fear? Increased security? Understanding the basic desires of your customers may require a brainstorming session or two, but the more you can fine-tune your message to appeal to the basic human emotions, the easier it will be to capture their attention. Fear and greed are the most common emotion-stirrers, and are also the themes we see time and time again in mass marketing today. Take a look around and see for yourself which ads stick out from the crowd—in almost all cases, they are presenting a message that is designed to appeal to our most basic desires.
Marketing With Emotion: How to Create a Stir [MindPetals.com]
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Learn Good Customer Service: One of the most important things that you can have as a business owner are good relationships. Good relationships can be very instrumental in the success of a business. There are several different types of relationships that a business owner should be trying to obtain. This article will take a look at three of them that I feel are a must have! These three are: relationships with your existing customers, relationships with potential customers and lastly relationships with other people in your field.