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GE Network Experts

The following people contribute regularly to and are members of the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the Experts Network and share your expertise with the community! Learn more about the GE Experts Network here.


Sarah Landrum

Sarah LandrumSarah Landrum is freelance writer with a passion for all things entrepreneurship and career. She is also the founder of Punched Clocks, a site dedicated to helping young professionals navigate the work world and find happiness and success in their ventures.

Sarah is a regular contributor to Personal Branding BlogCollege Recruiter, and a variety of other career sites. Her work has also been published on major publications including Entrepreneur and Business2Community.

Sarah’s passion for entrepreneurship comes from her belief that everyone deserves a chance at their passion, and that they have something special to bring to the table to enrich their communities. As a child, Sarah started many of her own small “businesses,” lemonade stands and jewelry-making included. After three and a half wonderful years at Penn State, Sarah followed her degree in Marketing and her rich sense of creativity to become a marketer before launching her website. When she’s not writing or creating, she’s dreaming up ideas for her next adventure and helping fellow entrepreneurs pursue their dreams.

View the complete list of Sarah Landrum’s Articles >>


CASUDI Caroline Di Diego

Caroline Di DiegoCaroline Di Diego is a social media whisperer inspiring brands and communities to find their social voice via new media. Casudi has 25+ years of experience helping grow companies from concept/chaos to fundable and profitable. She is the creator of the successful Entrepreneurs Questions EQlist.

She is a multi-talented entrepreneur, principal of Esse Group with a corporate focus, and INCLINEDESIGN, Architectural and Interior Design Solutions. She is founder of the non-profit Bank-On-Rain, using an available resource, rain to solve global water problems; both for drinking and agriculture. THINK RAIN!

CASUDI blogs at Designing Success and is a resident writer at #BeAleader and guest writer for several blogs including Content Marketing Institute.

View the complete list of CASUDI Caroline Di Diego’s Articles >>


John Perrin

John Perrin is a highly motivated sales trainer who specialises in helping B2B Sales Professionals take their performance from good to great. convey proven, exceptionally effective selling methods that cut to the quick and consistently yield superb results –

John’s experience comes from being the Owner and Sales Director at his previous software company. Founding the company and upon successfully exiting in 2010 within the industry the 22 strong sales force was the most effective in the world in terms of revenue per rep. SSM is now one of the top 10 global SolidWorks resellers, from a population of 350 companies.

He has worked with businesses throughout the world to successfully overcome the various challenges that they face in their market place. In 2010 he started a sales training company, developed to help and push forward B2B focused companies. Tactical Sales Training is currently the fastest growing sales training company in the UK.

View the complete list of John Perrin’s Articles >>


Keith Tully

Keith TullyKeith Tully, managing director of Real Business Rescue, understands how quickly a company can go downhill if operating capital is not available. He has been rescuing distressed businesses for the better part of two decades and is happy to see young businesses survive and grow.

Keith Tully has been involved in Corporate Insolvency since 1992; he has worked at various levels of management and also worked at management level for 3 years at Price Waterhouse Coopers (PWC) which is classed as one of the ‘Big 4’ accountancy firms in the UK. In 2009 he setup his own corporate insolvency practice and dedicated time to setting up an online web presence to help company directors in trouble which enables directors to gain the answers to the most common problems that arise when owning and running a business and offer free easy to use guides for download and so the Real Business Rescue brand was born in 2011.

He has supported many company directors in his time and has implemented business rescue solutions such as company voluntary arrangements, pre-pack administrations, company liquidation as well has invoice discounting and asset based finance solutions for companies.

Keith has built a very credible reputation over the 20 years in corporate insolvency working alongside national banks such as RBS and negotiating with HMRC (Her Majesty’s Revenue and Customs) to support business with Tax, Vat and Paye problems.

View the complete list of Keith Tully’s Articles >>


Lisa Bloom

Lisa BloomLisa Bloom is a highly professional and accomplished Storyteller, Professional Certified Coach (ICF) and Training & Development Expert with more than 20 years experience working in public and private sectors, high-tech and financial services environments. Lisa helps entrepreneurs de-stress the marketing, build their business with confidence by finding their success story at

Lisa has worked with Coaching, Storytelling, Training and Development in a variety of organizations and business, individuals and groups (including Intel, Microsoft, Fidelity Investments), while achieving academic recognition (BA, MBA, PCC). Lisa has trained for the International Coach Academy and presents internationally.

The combination works – recognized as the most powerful tool of influence, more and more organizations are using Storytelling for Leadership Development, Strategic Messaging, Marketing, Team Building, and improving Organizational Climate and Culture.  Lisa is a leader in her field speaking internationally on the Power of Storytelling for Coaching and Narrative Based Leadership.

View the complete list of Lisa Bloom’s Articles >>


Lou Bortone

Lou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at More recently, Lou has taken his marketing and branding experience online, where he helps coaches and entrepreneurs build breakthrough brands on the Internet.

Before becoming a full-time writer and entrepreneur, Lou was a marketing executive in the media industry. Lou served as National Promotion Manager for E! Entertainment Television, and later as Senior VP of Marketing and Advertising for Fox Family Worldwide, a division of Fox, in Los Angeles.

In addition to hundreds of national, print and online publication credits, Lou has also written and ghostwritten full-length books, magazine features, e-books, speeches, marketing materials and even television scripts and screenplays. As a ghostwriter, Lou enjoys helping entrepreneurs and executives realize their dreams of becoming published authors.

View the complete list of Lou Bortone’s Articles >>


Michele PW

Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at

Imagine: Your potential customers transforming into actual customers?all without you lifting a finger. Sound too good to be true? It’s not when you hire Michele PW (Michele Pariza Wacek) Your ‘Ka-Ching!’ Marketing Strategist.

What Michele specializes in is writing copy and creating marketing campaigns that gets people to TAKE ACTION, whatever that action may be (signing up for your newsletter, buying a product, hiring you etc.). In fact, Michele has mastered psychological and hypnotic techniques designed to persuade your target market to become your customers.

She also specializes in warm Web 2.0 traffic strategies that will bring a flood of hungry visitors to your Web site who want to buy exactly what you sell!

Whether it’s online or offline you need, Michele PW knows how to Rev Up Your Results!

View the complete list of Michele PW’s Articles >>


Ron Finklestein

After a successful consulting career, Ron Finklestein has spent the past 6 years building his business AKRIS Inc and helping entrepreneurs and business owners build their businesses by helping them solve the tough problems that hold them back. Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business. Visit Ron’s website at

Ron has an established reputation for building strong relationships and using those relationships to help others enhance their own personal and professional success.  Ron is a frequent speaker and presenter on various business topics includingBuilding Businesses, Leadership, The Platinum Rule®, Attitudes and Behaviors of Success, Sales and Marketing, Entrepreneurship, Business Strategies and Business Mastery.  Ron is involved with numerous business, non-profit organizations and initiatives as part of his personal commitment to personal and professional growth and the growth of his clients.

Ron has owned his business since 2002, AKRIS Inc. AKRIS Inc focuses on helping business owners grow and improve their small business.

View the complete list of Ron Finklestein’s Articles >>


Terri Zwierzynski

PicTerriZwierzynski.jpgTerri Zwierzynski is a self-employed business strategist and marketing consultant to solo entrepreneurs, and a grassroots promoter of the solo entrepreneur lifestyle. She is also the co-author of 136 Ways To Market Your Small or Solo Business. Terri runs, the resource website for the self-employed which attracts thousands of solo home business owners monthly from over 100 countries on six continents.

Terri’s passion for solo entrepreneurship stems from her conviction that everyone has unique talents to contribute to the world, and should be able to do that while maintaining their personal integrity and their lifestyle. As a wife, mother of two children, and owner of two dogs, she cherishes her ability to decide when to work, when to walk the dogs and when to chaperone a field trip. As a business owner, she relishes the freedom of doing work she enjoys for clients she likes and respects.

View the complete list of Terri Zwierzynski’s Articles >>


Tracey Lawton

Tracey LawtonTracey Lawton is an expert in online business management, office administration, and developing administrative systems. Online Business Manager and Virtual Assistant, Tracey Lawton, supports professional speakers, coaches, and authors to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free tips at

She has helped professional speakers, coaches, and authors to run a more efficient and organized office, which creates a more profitable business for them.

Tracey has worked in the administration field for over 20 years, and during that time has developed administrative systems to run multi-million dollar projects. She holds a Bachelors degree in Business Studies, and has worked for UK and European government funded projects.

She now specializes in supporting solo business owners who want to develop multiple streams of income businesses, by providing online marketing and administrative support. Her expertize is in shopping cart systems, autoresponders, and ezine publication and distribution and she brings all of this together into an online marketing system for her clients.

Tracey is also the creator of The Complete Office Organization System and the Complete Article Tracking Toolkit, both of which help solopreneurs create office organization success!

View the complete list of Tracey Lawton’s Articles >>



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