Categories
Finance & Capital

How To Keep Your Business Afloat if You are Under-Capitalized

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Article contributed by Luis O. Rodriguez
It has always been said that owning a home is the American dream. Millions of small business owners will argue, however, that owning one’s own business is really the American dream.
While being your own boss offers its rewards, owning a business is not easy. Without a doubt, entrepreneurship has its obstacles which, if not navigated correctly, can keep the dream from being fulfilled. One of these obstacles can be the lack of access to financial resources.
Just as a credit card company will look at your credit score before extending you credit, business lenders rely on a similar credit scoring system to determine your ability to borrow money for your business. But until you’ve developed business credit history within the various business credit reporting agencies such as Dun & Bradstreet, Experian Business, and Business Credit USA, lenders will be reluctant to extend business credit to you. It is for this reason that your personal credit history and personal credit score is so important.
As a small business owner, there are usually three reasons why you need to borrow:

  • The first and most common reason is to purchase assets such as inventory and would be repaid once the new inventory is converted into cash as inventory is sold to customers.
  • The second reason is to replace or repay other types of credit such as money you may have borrowed from credit cards, unsecured lines of credit, or private investors.
  • The third reason is to replace equity. If you wish to buy a partner’s share in your business or need to repay monies borrowed to start your business and don’t have the cash to do it, you may consider borrowing.

Again, if you have been in business for less than two years and have not established credit in your businesses name, then prospective lenders will review your personal credit worthiness and decide whether or not they will lend to you based on your personal credit history and personal credit score.
If you have not already done so, you should perform a “Credit Audit and Verification” on your personal credit file to ensure accuracy of your credit history as well as remove those inaccurate and negative items that you will find. In fact, a study conducted by the PIRG (Public Information Research Group) out of Washington, D.C., revealed the following;

  • 25% of credit reports surveyed contained serious errors that could result in the denial of credit, such as false delinquencies or accounts that did not belong to the consumer.
  • 54% of credit reports surveyed contained personal demographic information that was
    misspelled, long out dated, belonged to a stranger, or was otherwise incorrect.
  • Almost 8% of the credit reports were missing major credit, loan, mortgage, or other consumer accounts
    that demonstrate the credit worthiness of the consumer.
  • Altogether, 79% of the credit reports surveyed contained either serious errors or other mistakes of some kind.

All of these items work to suppress your credit score and when it comes to applying for unsecured lines of credit, business credit cards, and other loans that will ensure your business survival, the higher your credit score, the lower the interest rate you will pay. But even more
importantly, it may stop you from actually obtaining that approval that would continue to allow your business to grow and ensure its long term success.
The latest statistics from the Small Business Administration (SBA) show that two-thirds of
new employer establishments survive at least two years, and 44 percent survive at least four years. In short, a significant percentage of new business start-ups do fail. Again, if you have not established business credit, how do you keep your business afloat and possibly sinking
forever?
You need capital and in the beginning, that capital will be obtained by your personal credit history and your personal credit score. Having insufficient operating funds is a common mistake for many a failed business venture. Business owners underestimate how much money is needed and they are forced to close before they’ve had a fair chance to succeed.
For this reason, it is imperative to ascertain how much money your business will require to survive and you must take into consideration the fact that many businesses take, at the very least, a year or two to get going. This means you will need enough funds to cover all costs until sales can eventually pay for these costs.
To this end, the attorneys at the National Association for Credit Responsibility and Advocacy (NACRA) can help. Through NACRA’s “Credit Audit and Verification” process, we have realized a legal means for addressing flawed consumer credit reports. The difference of having an experienced consumer law attorney working for you through this process is invaluable and will make all the difference in your life, your business, and your financial future moving forward.
ABOUT THE AUTHOR
Luis O. Rodriguez is the Founder and President of the National Association for Credit Responsibility and Advocacy (NACRA), a consumer advocacy organization dedicated to helping consumers recover, rebuild, and then maintain their good credit and good name. He has been interviewed for many consumer articles and websites including Creditcards.com and CCHWallStreet.com.

Categories
Online Business

What to Look for When Buying an Online Business

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Article contributed by Don Daszkowski
Buying an online business is very different than buying a brick and mortar business. Your due diligence process when buying an online business will actually be easier than when buying a brick and mortar business.
Before buying any business all buyers should investigate all aspects of the business, this is what we call the due diligence process. When buying an online business you should investigate all of the sources of revenue the website takes it. Since all transactions including sales of products, ad revenue and affiliate sales are all done online, all of these transactions will be well documented and accurate. Be sure to ask the seller for access to these reports. With a brick and mortar business many transactions are not documented and it is very difficult to prove these sales are really taking place.
If you are buying an online business based on the amount of traffic or visitors the website receives or because the seller claims to make millions of dollars, you must review the website’s monthly web analytic reports. The web analytic reports will tell you the number of unique visitors, number of page views, the keywords that users type in to find the website and much more valuable information. If a seller is not willing to share any of the above information with you, you should be very weary and consider not buying the business.
In addition, it is strongly suggested you gain access to live reports to few current and past data. If the seller is uncomfortable giving you access to this sensitive information suggest you meet in person and review the reports together. There have been cases where individuals have altered screenshots of reports to show false revenue data. So if the seller can only offer you screenshots of the reports be very careful.
Since an online business is primarily online you can do thorough research through search engines, on other websites and on online forums about the business. If the business has a following you will most likely find a lot of feedback about the business on other websites and in the search engines. With a brick and mortar business it is usually very difficult to find actual customers that can give you their honest opinions on the business. Since online shoppers are accustomed to new technologies you will find more information on an online business than you would with a brick and mortar business.
The bottom line is… If an online business is generating revenue it will be well documented and easy to view past history and stats for the business. If you are thinking about buying an established online business that is already making money, there will always be data to back up these earnings claims. If the seller is hesitant to share these reports with you, look elsewhere.

About the Author
Don Daszkowski is President and CEO of BusinessMart.com. BusinessMart.com has thousands of businesses for sale, franchises and small business articles. Don is also About.com’s Guide to Franchises. About.com is a New York Times Company.

Categories
Business Ideas Entrepreneurs Entrepreneurship Home-Based Business Online Business Sales & Marketing Starting Up Technology

Simple Strategies to Viral Marketing Online

Article contributed by Michelle Ulrich
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1.Social networks – how to work it
a.http://www.craigslist.com
b.http://www.fastpitchnetworking.com
c.http://www.ryze.com
d.Ning.com is a create-your-own social network site
2.Free Classified Ads
a.Backpage
b.Craigslist
c.MySpace – need to be a member with a profile, I believe
3.Teleclasses/Podcasts
a.These can be pre-recorded if you don’t want to interact with others
b.Teleclasses are great for getting the word out about your products/services; guest speakers can promote you to their list and increase your list on a monthly basis
c.Use www.fullcalendar.com to promote teleclasses and events
4.Joint Ventures – co-creation of…
a.New products
b.New teleclasses
c.New workshops
d.New podcasts
e.New ebooks
f.Limitless ideas…
5.Strategic Alliances
a.Promote one another via banner ad exchanges
b.Promote one another via ezine or newsletter mentions
6.Article submissions
a.Write an article – submit online
b.Repurpose into an ezine article or ezine series if article is long
c.Repurpose into a podcast
d.Repurpose into an ebook with additional resources
e.Repurpose into a speech/presentation for live events
7.Ezine submissions
a.Write an ezine – submit online to ezine banks
b.Repurpose into an article
c.Repurpose into a podcast
d.Repurpose into an ebook with additional resources
e.Repurpose into a speech/presentation for live events
8.Ezine with tips, resources, trends
a.Submit to ezine banks for additional subscribers
9.Blog
a.Blog or have someone else blog for you no less than 3x/wk
b.Pick a theme for each month to make it easy
c.Base the theme on your teleclasses and ezine, etc. to make all items/tasks easier to complete
10.Affiliate accounts
a.Amazon – book store, software store, web store, etc.
b.Commission Junction
c.Create your own affiliate account – essentially provides a means for others interested in your product a way for them to make a small percentage while you gain a virtual sales force
11.Blogtalk Radio – 15 mins – longer monologues or full blown radio show; record to podcast
a.Repurpose into an article
b.Repurpose into an ezine piece
c.Repurpose into a podcast
d.Repurpose into an ebook with additional resources
e.Repurpose into a speech/presentation for live events
12.Get involved; share your passion
a.Share your passion with others
i.Online
1.Social networks
2.Forums
3.Message boards
ii.In person
1.Networking
2.Volunteer opportunities in community
3.Church
4.Youth groups
5.Etc.
iii.Don’t forget to share your projects and/or websites with others
About the Author
Michelle Ulrich is the Chief Villager and founder of The Virtual Nation™, an educational destination for Virtual Professionals around the globe. Michelle is an avid believer in giving back to her industry and she does this by offering coaching, teleclasses, resources, and tools, in addition to providing a community of learning, a nation of culture, and a virtual village for her members.
She maintains her private practice where she specializes in working with authors, coaches and speakers who struggle to keep up with e-commerce and new technologies. Clients can check out her services at www.virtualbusinessmarketing.com, while Virtual Assistants can find her over at www.thevirtualnation.com. She can be reached by telephone at (916) 536-9799 in the Pacific time zone.

Categories
Planning & Management

To DIY or not to DIY…

This article contributed by Michelle Ulrich.
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To ‘Do-it-Yourself’ or Not to ‘Do-it-Yourself’, that is the Question!
We live in a do-it-yourself society. We want to save money by doing tasks we don’t even enjoy, but are we really saving money?
Take Chef Michael Elliston who lives in Puerto Rico as an example. He hired someone to design his website, but it ended up being a template where he entered the information on his own. His professional image was certainly not improved by his lack of web design knowledge or multiple grammar and spelling errors. That’s when he decided to hire a trustworthy and skilled Virtual Assistant; someone who could visualize and project his professional image in a much better light. He is very happy now and can focus on cooking, which is his passion (and livelihood)!
Michael’s story is the same all over the world. We don’t concentrate on what we do best; we are conditioned by society to do everything by ourselves. What do you love to do? If you are doing almost everything EXCEPT the one thing you love, you are wasting your own time and your potential income on that time.
A few tasks to outsource to a Virtual Assistant: • Bookkeeping • e-commerce – shopping carts • Ezines – online newsletters • Graphic and web design • Remote Office Management
Virtual assistants are truly resourceful. Just ask a VA today about your ideas and even ones you might think are impossible—you’ll be surprised at the results!

About the Author
Michelle Ulrich is the Chief Villager and founder of The Virtual Nation, an educational destination for Virtual Professionals around the globe. Michelle is an avid believer in giving back to her industry and she does this by offering coaching, teleclasses, resources, and tools, in addition to providing a community of learning, a nation of culture, and a virtual village for her members. Education is the foundation of her organization as well as for her own personal and professional development. Michelle has been a community college instructor teaching a Virtual Assistant certificate program online. Aside from coaching and teaching, she is also a speaker and soon-to-be author on the subject of Virtual Assistance. She maintains her private practice where she specializes in working with authors, coaches and speakers who struggle to keep up with e-commerce and new technologies. Clients can check out her services at www.virtualbusinessmarketing.com, while Virtual Assistants can find her over at www.thevirtualnation.com. She can be reached by telephone at (916) 536-9799 in the Pacific Time zone.

Categories
Customer Service Entrepreneurs Entrepreneurship Networking Starting Up Success Attitude

Top 10 Reasons Volunteering Can Help You Grow Your Business

This article is contributed by Michelle Ulrich.
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“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” by Margaret Mead
Here is a list of my Top 10 Reasons Volunteering Can Help You Grow Your Business:
1. Volunteering helps you find your place in the community, whether online or in person, especially if you are “the new kid on the block.”
2. Volunteering facilitates many new learning opportunities. This occurs through mentoring or just being around others who share your passion or interests.
3. Volunteering fosters new relationships and builds on existing ones.
4. Volunteering can be a great opportunity to try out new skills or hone existing ones.
5. Volunteering gives you a sense of giving service; studies have found this to be very healthy for our brains, our overall health and our psyche (soul).
6. Volunteering creates opportunities for you to be on ‘ground zero’ of your community or industry.
7. Volunteering builds self-confidence and great potential for leadership building opportunities.
8. Volunteering can lead to business opportunities as most people like to do business with people they know and trust.
9. Volunteering is an important value we can teach our children. We can also act as role models for those in need. You may be the reason they give back and volunteer when they are ready.
10. Volunteering is a way to share your knowledge with others as others before you have passed down history and traditions from one generation to the next.
When you are in a rut, need some help or want to impart your knowledge to others, find a community (online or offline) and get involved. It won’t feel so lonely, your questions will be answered and you can pass down your legacy to share with others. Besides, it’s good for your health and well-being.
P.S. Volunteering can be a great way to ‘pay it forward.’ I have seen commercials where one person is having a horrible day and takes it out on someone else, and then the next person takes it out on the next and so on. If we turn that around and perform random acts of kindness via volunteering in our communities, what an incredible and beautiful synergy we can pass on to others. We can affect our communities with one single act. Imagine if everyone pitched in and volunteered for something…what a peaceful and happy planet this would be!

About the Author
Michelle Ulrich is the Chief Villager and founder of The Virtual Nation, an educational destination for Virtual Professionals around the globe. Michelle is an avid believer in giving back to her industry and she does this by offering coaching, teleclasses, resources, and tools, in addition to providing a community of learning, a nation of culture, and a virtual village for her members. Education is the foundation of her organization as well as for her own personal and professional development. Michelle has been a community college instructor teaching a Virtual Assistant certificate program online. Aside from coaching and teaching, she is also a speaker and soon-to-be author on the subject of Virtual Assistance. She maintains her private practice where she specializes in working with authors, coaches and speakers who struggle to keep up with e-commerce and new technologies. Clients can check out her services at www.virtualbusinessmarketing.com, while Virtual Assistants can find her over at www.thevirtualnation.com. She can be reached by telephone at (916) 536-9799 in the Pacific Time zone.