Categories
Entrepreneurs

Isabel Dos Santos Extols the Virtues of Investing in Africa’s Next Generation of Entrepreneurs

Congratulations to our six young students for Angola’s most recent agricultural engineers. I’m very proud to see your path, which I followed closely at the Royal Agricultural University in England. You are living proof of what it means to invest in our Angolan youth!Isabel Dos Santos

The youth unemployment rate in Angola hit a peak of 27.39% in 2008 and declined to its lowest level in over a decade in 2017 when it was recorded at 16.73%. Between 2011 and 2018 Angola’s youth unemployment has hovered between 16.73% and 17.16%. This startling statistic (Statista: Angola Youth Unemployment rate from 2008 to 2018) paints a worrying picture, given the many challenges faced by the country. These include inadequate education, skills training and development, poor infrastructure, telecommunications, access to capital, investment & opportunities, et al.

Angola’s total population is 29,310,273 people, of which 64.84% are urbanized.  Unfortunately, Angola also ranks highest in terms of countries with the lowest life expectancy and the highest mortality rates. Even more worrying is that the bulk of Angola’s population ranges between 0-14 years of age (48.1 %), with people aged between 15-24 coming in a close second (18.25%). This means that the youth unemployment rate in 2018 of 17.06% translates into millions of unemployed young Angolans.

What types of problems are faced in Angola today?

Angola is a country peppered with problems. The legacy of a bitter past, Angola faces major infrastructure crises with broken bridges, widespread exploitation of natural resources, displaced populations, refugee camps, inadequate housing, freshwater, sanitation, et al. These issues have been highlighted in several important case studies over the years. The widespread urbanization of Angola’s population places tremendous pressure on the authorities to provide the requisite infrastructures and systems needed to develop economic growth prospects. Rapid population growth in urban centres like Kuito, Lubango, Huambo, Benguela, and Malange has stretched resources thin and crippled public institutions. While central government remains a major employer of people, it largely the informal and the formal sectors that are responsible for economic growth in the country.

Individual business leaders are best poised to offer the types of education, skills training, and development opportunities needed for young Angolans to succeed domestically. According to Devex, Angola has the fourth largest economy on the continent, but much of its revenues are derived from petroleum-based exports, making up an estimated 90% of all government revenues. That oil prices plummeted around 2014 has not helped. Consequently, Angola is heavily reliant on IMF funding and bailouts to maintain economic solvency and provide for the needs of its people. Unfortunately, much work remains to be done and donors are needed. Given that the country is working hard to diversify its economy away from crude oil, alternative energies and renewable resources are being tapped into to help drive growth prospects in the country. Government is constrained by its inability to meet the exigencies of rapid urbanization, a veritable population explosion and too many young people without the necessary skills, abilities, and educational qualifications to move the economy forward.

How the Private Sector Can Help with Youth Unemployment

Angola’s economy is a combination of parastatals and Chinese companies. China is particularly dominant with billions of dollars invested in infrastructure growth and development across the country. Opportunities abound in many industries, notably education, agriculture, renewable energy and manufacturing. Many companies are implementing social responsibility initiatives, sponsorship programs, and educational training and development opportunities to help fast-track the growth and development of Angola’s youth. Fostering a new-age ‘company culture’ is an integral component of economic growth. This progressive thinking among notable entrepreneurs like Isabel Dos Santos, chairperson of Unitel is already having knock-on effects across the country. For example, contributing to the health and well-being of local communities through sponsorships of paediatric hospitals, the provision of safe drinking water to rural communities, eliminating malaria and other diseases, the provision of countrywide Internet services, et al are sacrosanct.

Dos Santos and her partners are credited for many unique development initiatives such as fun days for underprivileged and infirm young people, fundraising initiatives on TV networks, and partnership with other small business enterprises to support local communities. Investment in the youth is about investment in the communities. To this end, Isabel Dos Santos and her team have prioritised the empowerment of women, the development of local business enterprise, the provision of scholarship opportunities to international colleges for cross-cultural learning, development, and understanding, and in-house promotional prospects for women to name but a few.

Quoting Isabel, ‘… If you do something that’s going to get somebody a job, then they’ll be able to pay for their kids school, and then the kid is going to be a doctor and then that doctor is going to probably help who knows how many other people, so it’s very motivating.’Investing in people and their communities is something that Dos Santos has been doing for many years. One of most successful investment initiatives was a project that began three years ago in Humpata, in Hulia. This Strawberry Plantation is now one of the most successful community-driven initiatives in the country with high quality produce that meets international standards, ‘… This is the best solution for Angola’s development: investing in national production that makes our land grow, supports our families and boosts our country’s economy… I know we are able to bring Angola to the world.Isabel Dos Santos 

Much work remains to be done beyond investment in infrastructure, agricultural development, and nonrenewable energy sources. It is also incumbent upon business leaders to provide the necessary tools and resources, training and development, opportunities and capital to previously disempowered members of the workforce such as women. Angola, like many other emerging market economies suffers from the ill-effects of a male-dominated bias in the workforce. Gender empowerment has the potential to fast-track economic growth by bringing in 50% of the workforce. As more women enter the workforce, it is evident that there are outsized spillover effects. Already, women have assumed leadership roles at many companies across Angola including EFACEC, Unitel, ZAP and Candando. Much work remains to be done however. The current economic landscape in Angola is rife with opportunities provided the right leadership is available to steer the youth towards prosperity.

Categories
Entrepreneurship

How to Quit Your Job and Pursue Your Passions Without Burning Bridges

Whether you’re working 9-5 (and trying hard to make a living), an overnight shift, or part-time somewhere, think about how satisfied you are with your job.  Do you have other passions you give more attention to outside of work? Do you ever think about pursuing those passions and turning them into a career one day? It can often be hard to focus on the job you have if you’d rather be doing something else or working in an entirely different field. 

Unfortunately, this is a path many future entrepreneurs and dreamers have to take before launching their own business, product, or idea. Eventually, you may be able to finally cut the cord from your day job and fully commit to your passions. 

When that time comes, it’s important to quit your job the right way. Yes, there is a way to leave your day job without burning bridges. By doing so, you’ll keep relationships that can help you in the future, and you may have more opportunities to help your new business to grow. Your current day job can help you to reach your dreams more than you might expect. 

So, how can you quit your job to pursue your passions, and when should you do it?

Why It’s Important to Leave on a Good Note

Whether you’ve been happy in your job for years and just need to pursue something new or you’ve been unhappy in your career for a while, you should always strive to quit on a positive note. That doesn’t mean you should feel guilty about quitting and being your own boss. It means you should make sure all loose ends are tied up before you leave and remain positive throughout the process. 

Why is it so important? There are a few reasons: 

First, if you’re leaving your current job to go into a similar line of work on your own, you might need some help and advice. If you leave your current employer on a high note, they’ll likely be more willing to give you some direction when you need it. They may even believe in your dream so much that they’ll offer you some resources. 

Networking is also hugely important. No matter what industry you’re going into, you never know who you might be doing business with in the future. If you quit your job suddenly and burn a few bridges, those people likely aren’t going to want to work with you on future endeavors. Furthermore, if you worked for a large company, it can be easy for them to spread the word that working with you is a bad idea. Networking can be very political, but it’s often necessary in order for a new business to get its feet off the ground and be successful. It will help you to develop lasting relationships within the working world. 

Turning Your Side Hustle Into Your Dream Job

Starting a side business while working a full-time job isn’t easy. You can’t let a side gig distract you from your day job. But you can’t let your day job take away your drive for your dream job. How do you make it work? 

It’s all about prioritizing. You have to prioritize your job, your passion, and your downtime. You might think you need to keep your nose against the grindstone 24 hours a day in order to get things done, but it’s very important to make sure you have time for yourself to relax and recharge. Spend time with family and friends, do things you love, and get enough rest. When you take care of yourself, your physical, mental, and emotional health will be in a better place. 

You should also set up some kind of structure to your passion. If you work at it from home, it can be tempting to just focus on it whenever you get a chance. Instead of doing that, try to operate it like a “real” job. Set specific hours each day or a few times a week and dedicate that time solely to your side gig. If possible, set aside a separate space in your home for that business. It’s important to separate your personal life and your side hustle. This will help motivate you to eventually turn it into your full-time gig. 

Use your downtime now to ease the transition for when you eventually make the switch. Devoting some time to doing market research — discovering your unique selling proposition, identifying your marketer profile, and reaching out to potential business partners — will keep you informed about your prospective company’s outlook. This groundwork will prove invaluable when it comes to making wise business decisions and attracting potential investors.

Of course, you can’t ignore your day job. Start small when it comes to your side hustle, and be sure to plan ahead. If your work starts to suffer at your main job, people will notice. Without even realizing it, your lack of motivation and dedication at work could burn bridges and make it difficult for you to keep your job — something you’ll need to do until you’re sure you want to launch your own business full time. 

When Is It Time to Quit? 

One of the biggest mistakes you can make when leaving a job to pursue your passion is doing it too early. It’s easy to be excited about your dreams, but don’t jump the gun before you’re ready. Ask yourself this: How important is it for you to quit? Is your job getting in the way of your passion? Are there people there who are toxic to your mental or emotional health? Are you not able to pursue what you really want to do because of the workload you’re carrying? Weighing the pros and cons of quitting your job will make it easier to determine the right time. 

There are risks to leaving at any juncture, of course. If you’re quitting to start a new business, you run the risk of your passion not working out the way you thought it would. That’s why it’s so important to remain on good terms with the people you work with. 

When you do decide to quit, give them plenty of notice. Explain your reasoning and share your passions with them. Most business owners can appreciate the innovative minds of people who want to branch out on their own. But don’t leave your boss scrambling to find someone to replace you. 

If you’re honest about your career desires, plan ahead to make the transition easy, and maintain positive relationships with the people you worked with, you can successfully leave a job without contention to pursue your dreams and jump into an entirely new career.

Categories
Entrepreneurship

Want to Be an Entrepreneur? These Tips Can Help You Get Started

Being your own boss comes with a lot of benefits, and if you have the drive to be an entrepreneur, it can be the perfect way to make a living. For many, however, the hardest part about starting a business is knowing how to start. If you want to be your own boss and you can stay motivated through easy and tough times, entrepreneurship may be just the right thing for you. Here are some tips that can help you lay the foundation for a successful company.

Make an Outstanding Website

These days, every business needs a website. Not only that, but it’s also important to have a site that stands out among all the others. Your website will be the first impression that many people have of your company, and it should be eye-catching, cleanly designed, and easy to use. For instance, your site should have an attractive color scheme, good fonts, images and descriptions of your products/services, and content (e.g., blogs, articles, videos, etc.) that provides advice and/or information related to your industry. Moreover, it’s important to choose a good hosting plan so that your site functions well for users.

Bring in a JavaScript Developer

One way to guarantee that your website will stand out is to hire a qualified JavaScript developer who can make your site more dynamic overall and showcase the products you want to sell the most. JavaScript is mobile-friendly, which means your company’s site will look and work great on computers, tablets, and smartphones alike. If you want a website that comes with a high ROI and meets the needs of your company and your customers, hiring the right developer can be invaluable. When you’re searching for the right JavaScript candidate, Upwork notes that they should be knowledgeable in each of these areas:

  • JavaScript
  • CSS
  • HTML
  • Horizon
  • js
  • js
  • ECMAScript

Explore Your Tech Options

Another part of becoming an entrepreneur is learning to take advantage of all the technology available that can help your business succeed. Social media is paramount in promoting your brand, broadening your customer reach, and building customer relationships. However, there is more tech out there that can make your business operations safer and more efficient.

Set Up an Office

When you start your own business, you want to make sure you have a comfortable place to work. There are many benefits that come with working from home. For instance, it’s generally the most convenient and least expensive option, and it provides the most flexibility. Even if you have a small home and can’t dedicate an entire room as your office, you can usually find ways to create a comfortable workspace with what you have. The important thing is that your workspace inspires creativity and allows you to be productive.

It’s important to note that working from home also has its drawbacks. For instance, if you find it difficult to get started on time each day or you struggle to stay focused amid obligations at home, you may need to consider investing in an office space away from home.

In order to make the most of your leap into entrepreneurship, you need a good foundation to build upon. Create a website that stands out among the competition and puts your company in the best light, and hire a JavaScript developer to put your site over the top. Also, look into all the tech options offered to small businesses today, and make sure you have a comfortable workspace that encourages inspiration and productivity. Once you apply these tips, you’ll be ready to get into the logistics and build the business you envision.

Categories
Finance & Capital

Tips for Keeping Your Financials in Order as an E-commerce Store Owner

Owning an e-commerce store is a truly rewarding experience. The flexibility of an online store combined with low overhead can be quite profitable; allowing you to live life while still generating a decent amount of income. Like any business, however, managing your financials each month should be a priority to ensure your business keeps running smoothly and generating profit. Here are some tips for keeping your financials in order as an e-commerce store owner.

Effective Inventory Management 

Managing your inventory properly is one of the best ways to keep your finances in order by avoiding lost product or over-ordering. Effective inventory management starts with ditching the old pen and paper method and using a modern tool such as a POS system to track your inventory in real-time.

Inventory management is equally as important in e-commerce and brick and mortar stores. If you don’t know how much inventory you have, you can end up ordering too much; leaving dead stock in your warehouse or storage room. Don’t take the risk of costing your business more with inaccurate stock counts and dead stock. Take control of your inventory and your finances for a more streamlined online business.

Keep Shipping Costs as Low as Possible 

Shipping is one of the largest costs of running an online business. Shipping costs vary depending on the type of item and the weight of the item, and sometimes you are being charged too much. When this happens, you can either find a different way to ship or a different provider; or, you can do what many e-commerce stores do: charge the customer for their own shipping costs.

Shipping options are luckily numerous, so in theory, you should be able to find a shipper that can keep you within your budget should you decide to offer free shipping to customers. Many businesses offer free shipping only after the customers pass a threshold with their purchase amount. Some businesses go as little as $10, and others can be as high as $50-$100.

The United States Postal Service is a popular option for shipping packages, due to their “flat-rate” shipping boxes. If the item(s) fit in the box, they ship for a flat rate. This eliminates the costly “by-weight” shipping that you often see, allowing you to offer free shipping at a much lower cost to you as the business owner.

Track Profits and Losses Monthly 

Tracking how much you make and what you’re spending your money on will help identify problem areas within your financials. You’ll want a good idea of what you’re spending on things like inventory, shipping, and marketing; as well as what products sell the best and generate the highest net income.

This is something every business should do. It’s safe to say that tracking profits and losses will grant you a much clearer financial picture of your business and allow you to make any necessary adjustments to save money or focus marketing efforts into best-selling items or services.

If you need help tracking your finances or coming up with a better plan to manage them, a financial advisor can do just that. Read this list of the best financial advisors in Los Angeles if you’re in the metropolitan area and need help with your online business. 

Stick to a Budget 

Creating (and sticking to) a budget is a great way to keep expenses in check for your online business. You’ll be able to set hard limits on spending, as well as allocate certain resources to different parts of the business on an as-needed basis.

A budget will help you identify the greatest costs associated with running your business, encouraging you to create solutions to mitigate or even eliminate these costs altogether. Don’t underestimate the power of a well-planned budget for your business! 

Use Software or Other Tools To Make It Easier for You 

There exist literally thousands of software programs and other tools that will help you run your business and take control of your finances. Something as simple as a new POS system that integrates with your bookkeeping software can help you generate more accurate numbers and keep your books balanced.

Using the right tools can help save you money as well. Don’t be afraid to use other websites, blogs, and even books to help you better understand how money works and how you should be managing it within your online business. The more you understand something, the better you’ll get at it.

Make sure when you’re looking for software or other tools that you compare prices and get the best deal possible. You don’t want to spend thousands on something you could have had for less; especially if you’re already having financial difficulty within your business. Compare prices and features to ensure you’re getting exactly what you’re looking for at a price the business can afford.

Conclusion 

Keeping your finances in order can help increase the profitability of your business while reducing your overall stress and worry. Running an online business is largely a hands-off business model, but you’ll want all hands on deck when dealing with your finances. Don’t leave your money to chance; take control of your finances with the right tools for the job and the knowledge to help you plan and budget better.

Categories
Social Marketing

5 Types of Social Media Videos That Will Skyrocket Your Engagement Rates

There’s definitely no shortage of social media video content on any of today’s top social networks. On Facebook alone, users watch 100 million hours of video content each day. Around 400 hours of video are uploaded to YouTube every minute.

With so many videos being uploaded and watched on an hourly basis, it can be hard to ensure your business’ content gets the visibility it deserves. It’s worth noting that social media users don’t often seek out videos. Instead, they typically find a video to watch when scrolling through their feed or by looking at a video shared by a follower.

In order to boost your engagement rates, you not only need to understand how users find videos on social media, but also the types of videos that are most suitable.

Here are five types of videos that will skyrocket your engagement rates.

  1. Product Video

Did you know that social media is one of the biggest influences when people buy a certain product? One study found that 74% of consumers purchasing decisions have been influenced by a business’ social media content. Since video content is the hottest marketing trend, it only makes sense to showcase your products on video!

Using a product video, you can:

  • Introduce a new product
  • Highlight the benefits of a product
  • Demonstrate a specific feature
  • Kick off a product promotion (i. discount, clearance items, etc.)

In essence, you can use a product video to advertise your offering. Videos tend to be better received than an ad that encourages users to make a purchase. Seeing a product on video in the raw is a much better way to entice sales.

  1. User-Generated Content

Content creation takes a lot of time and effort. You have to research topics to see what your viewers like. Then, you have to check out the list of most liked YouTube videos for inspiration so that you can create videos that are more likely to get liked, shared, and viewed.

Every so often, you can give yourself a break and highlight some of your follower’s content. Hold a contest and ask users to submit a short video that involves your product. This could include a review, tips on using the product, or any other topic.

This allows you to gather user-generated content, which you can then post. Reaching out to brand ambassadors and influencers is another way to get some great content that puts your followers in the spotlight.

  1. Interviews/Q&A Sessions

People are always looking to learn. Informative videos such as interviews and Q&A sessions are a great way to answer the burning questions that your viewers have always wanted to ask.

If you’re interested in creating your first ever interview or Q&A video, you may find it easier to record the first few videos. This allows you to answer questions that viewers have submitted ahead of time. As you get more familiar with this style of video, you could go live and answer questions in real-time.

These videos are a great way to interact with your social network. It also puts a human face to your business name and makes you much more relatable.

  1. Go Live

Many of the top social media platforms allow live streaming features, and over the last few years, live video has grown in popularity. In 2018, there were 3.5 billion Facebook Live broadcasts.

What’s nice about live videos is that they’re 100% transparent. Viewers are able to interact with you in real-time, without all of the video editing and perfecting. There’s nothing more exciting and fun for your social media network than being able to see your business in the raw.

Just like other types of videos, live streaming also gives your business a human face, which is huge when it comes to improving your brand. This way, instead of buying followers, you can use live streaming to boost your social media numbers.

  1. Behind-the-Scenes

Consumers are always curious about the inner workings of a business. Give your viewers a peek behind the curtain with a fun behind-the-scenes video. This type of video builds trust with your audience and allows you to create a connection.

Allowing viewers to see how your business operates gives you a great time to highlight your company’s culture. For example, you can record a behind-the-scenes video by sharing new products, taking viewers on an office tour, or going backstage at an exciting industry event.

Conclusion

Just like there’s more than one way to create text-based content, there are many ways to present video content on social media. The key to using video content is to figure out what your viewers prefer and then find ways to put your own spin on it. As a starting point, be sure to test out these five types of social media videos to see what your social following likes the best.