Author: Pamela Swift

Categories
Technology

The Next Big Thing in AV Control Systems

Discover how AV control systems will improve the overall user experience.

The user experience and behavior are dynamic and changes at any time, depending on several factors. The big question is, can the AV control system do its part to ensure a perfect experience during usability? For every high user, technology incline will expect seamless and uncomplicated experience because they want to have total control over their devices. With the right AV control systems, the user’s control level is automatic; tap or click leads to the desired feature. No matter how an AV control system may be, the bottom line is that its unique feature must meet the user’s needs. The generic interface must ensure a custom-made solution during listening, presentation, or meetings.

AV control system is the central collection unit of pieces of information, and the information is being controlled, managed, and utilized using software and hardware technology. Every AV system comprises different specifications of hardware, and several organizations and corporate bodies are beginning to realize the value once incorporated in their technology setting and routine. The use of AV control systems can make a difficult task easier to fix using simple automation.

For commercial and residential purposes, AV control systems can manipulate various projects, and it just needs the attention of someone with the experience and operational knowledge to handle the equipment. Another big thing in AV control systems is that it is intuitive and only consists of the necessary features for users; that’s why many users consider it a top priority technological tool. The satisfaction of all these big things lies therein, by choosing the right AV control systems suitable for your specific need, and should be installed by an AV expert or installer, not the regular TV installer.

Categories
Success Attitude

How to Get a Job in a Competitive Field

Landing a new job is a challenge no matter who you are, where you live, or what you’re trying to accomplish. Still, it must be said that some jobs are harder to attain than others. Indeed, certain fields are so competitive that even qualified, talented professionals with experience may struggle to find a position to match their abilities. And of course, trying to get a new job when the market as a whole is depressed is even more difficult. With all that in mind, today we’re going to explain how ambitious professionals can break into a crowded industry and secure their dream job. Check it out here:

Acquire the Hard Skills

First thing’s first: most lucrative positions require a certain level of knowledge and expertise. This means that applicants have to have a firm grasp of the hard skills necessary to do the job. For instance, a Spanish-to-English translator must be able to understand different dialects and accents; a scientist working in a lab must know how to handle sophisticated equipment like 2 ml cryovials –– and so on. The good news is that dedicated pros can always go back to school to bolster their education, should they need to develop new skills to land a better job. 

Sweat the Small Stuff

In many instances, small details separate the most successful individuals from the rest of the pack. The difference between getting an interview with an influential business leader and getting a rejection letter could boil down to a few key lines or phrases on your resume. As such, job-seekers in competitive fields should ensure that everything about their presentation –– from their resume, to their cover letter, to their personal website, and even their wardrobe selection –– is unimpeachable. 

Network

It’s a cliche, but who you know in business does really matter almost as much as what you know. Building relationships takes time, and networking can sometimes feel unnatural or forced. Yet, cultivating a good rapport with others in your field will help you advance your career and climb the corporate ladder. Bottom line: don’t be afraid to play the long game here!

Persevere 

Everyone struggles from time to time. Even if you do everything right, you could have to wait five, ten, or even twenty-plus years to finally reach your most desired professional goals. The key is learning how to persevere during the difficult moments. Picking yourself up after a setback won’t be fun, but if you manage to keep your eyes on the prize and maintain a positive attitude, you’ll achieve great things soon enough.

Categories
Sales & Marketing

How businesses benefit from translation services

It is evident that websites with multiple language options reach larger audiences; the more languages there are available, the more likely it is that an individual can understand and navigate the website. In line with this, businesses can benefit from translation services in terms of international collaboration as well as customer-base growth: making key information easily accessible to other businesses globally can be a pathway to new partnerships. The partnerships themselves can introduce benefits such as access to foreign equipment, infrastructure and sharing of costs and risks on new projects. 

Topcontent is a prime example of a content agency that offers writing and translation services. They can produce content and translate texts in over 15 different languages for customers. With an efficient content order and delivery system, including automated publishing, their translators approach tasks in a quick, yet methodical manner.  

Human translators, as opposed to machine translation services, ensure unique, tailored translations that can appropriately present the original content in a way that suits the new target audience.  Sometimes certain aspects of websites or texts cannot be translated directly, as cultural factors may dictate that what is deemed appropriate to one audience is not appropriate to another. Both big and small businesses can benefit from this; whether there is a large or niche customer base, the text or website needs to read well in every language it is available in. A poorly translated website looks unreliable and can be difficult for both existing and potential customers to navigate. 

People appreciate commitments to inclusion: translations eliminate any discomfort or disagreement that may stem from being unfamiliar with the content due to misunderstanding the language used. This can be timesaving for business interactions and ensures that anyone can access any necessary information.

Businesses benefit from the greater engagement, guaranteed quality, and recognition of cultural differences that professional translation services can offer.

Categories
Entrepreneurs

Dr Thomson Mpinganjira: Business Growth and Sustainability

Company growth is a principal concern in establishing any business venture. Nevertheless, not all business leaders know how to foster this effectively.

Growth involves much more than just speed and momentum. It is about creating a firm footing upon which to support the business to come. Not everyone is successful in this. Even savvy entrepreneurs can struggle.

Mitra Mahdavian, a partner at McKinsey, recently spoke on the key differences between high-growth companies and their slow-growing peers. She outlined two strategies that are particularly important in driving growth: focussing on people and investing in sales engines.

Through a series of interviews and surveys, McKinsey discovered that almost 50% of fast-growing companies invest significantly in training sales teams, compared with 29% of slow-growing companies. Smart business leaders recognise that their company can only grow as fast as its sales department can sell its products. They recognise that the best way to increase sales is to invest in the people that drive them.

Increasing sales is about more than just hiring more personnel. It involves analysing an existing sales team and making it more effective. Simply throwing money the problem is inefficient; the key to faster, better growth is understanding what internal investments are necessary to help the company grow.

In this digital age, big data is a vital tool in helping companies get ahead of the competition. The most successful sales teams are three times more likely to rely on analytics than their under-performing counterparts.

Simply throwing data at a sales team is not the answer. The key is to develop a new, data-driven sales team from the ground up. Diving in at the deep end is unlikely to be effective, but organisations can reap huge gains by transitioning to data-driven sales via a series of incremental steps:

  • Promoting Cohesion: It is important to be specific about overall company goals. Sales teams need to know their role in achieving these objectives. Key performance indicators serve a critical role in letting them know they are on the right track.
  • Assessing the Sales Process: This is an important opportunity to correct any sales process flaws; streamlining processes in line with prioritised sales goals, implementing changes slowly and monitoring them closely to minimise disruption.
  • Utilise Existing Data: Before gathering new types of data, it is vital to analyse information already gathered. According to Forbes, one Harley Davidson dealership increased sales leads by 3,000% simply by acting on data they already had.
  • Consider Data Quality: Not all data is good, or even reliable. Data that is riddled with mistakes or lacks integrity actually sets sales teams back.
  • Automation: Automating certain tasks can be of vast benefit. Automating aspects such as data entry and other mundane tasks frees up sales teams to focus on what they should really be doing: selling the product or service.
  • Analytics: With all of the previous steps in place, it is much easier to track sales progress and analyse conversion rates. Effective analytics helps companies pinpoint where they are doing well, facilitating replication of successful sales cycles and flagging up any potential issues.

Where implemented and utilised properly, predictive analytics technology can have a transformative effect on sales. Nevertheless, the first step in upscaling sales efforts is investing in sales staff.

As the founder of FDH Bank, Dr Thomson Mpinganjira is one of the most prominent Malawian business leaders of his generation. With a keen eye on sustainable growth in all of his operations, Thomson Mpinganjira devotes much of his time to thought leadership, inspiring aspiring entrepreneurs across Malawi by providing the next generation of homegrown business leaders with practical advice, tips, and motivation.

Categories
Online Business

How to Improve Your Ad Campaigns CTR

If you are a marketer, you know that as your click-through rate (CTR) increases, your cost-per-click will probably start to drop gradually. So, to successfully pull off an effective ad campaign strategy and boost your online sales without spending way too much money, you need to understand how to improve your CTR, to make your ad campaign strategy get to a whole new level.

Below are some of the best ways you can immediately use it to increase the clicks and overall CTR of your ad campaigns.

  1. Write high-converting ad copy

Of course, to be able to improve your ad campaign’s CTR, you will need to create a compelling ad copy. To begin, you have to use relevant, powerful keywords that will make your ad stand out. You can also include unique offers, special promotions, discounts, free trials, or basically anything that will set your ad apart from your competitors.

Bottom line, your ad copy alone should already contain selling points that will urge your potential users to click on your ad instead of your competitor’s.

  1. Use ad extensions

One of the most common ways to improve your ad campaigns CTR is by using relevant ad extensions. Currently, there are ten types of ad extensions. Naturally, not all of them may be applicable to every campaign; nonetheless, these are all proven to be effective tools in making your ads appear more relevant, thus an excellent strategy to improve your ad campaigns CTR.

According to a recent study, review extensions, for example, increase clicks by up to 66%, and almost 90% of users rely on online reviews to make their buying decisions. Additionally, promotion extensions allow you to highlight discounts, exclusive promos, and deals that will be displayed beneath your ad and are likely to help increase the number of people clicking on your ads.

  1. Conduct split test 

Testing different ad types can help you determine which one actually generates more clicks, thus has the ability to improve your CTR and at the same time also improve the quality of your ad. Split-test is done by creating at least two different types of ad campaigns with varying elements, which you will then analyze to know which one gets more clicks and better results.

After finally getting satisfying results and deciding which ad campaign is more effective, don’t forget to switch off the least performing one; otherwise, you might end up with too many ad campaigns that can adversely affect your CTR.

  1. Redirect your ad to a relevant landing page

Many online marketers tend to make a mistake by linking some of their ads to a generic homepage that does not specifically match with the search content. To be able to pull off a high-converting ad campaign successfully (whether you’re using traditional PPC platforms such as Google Ads or focused on lead generation ones such as CPL One), you need to make sure that your ad matches the landing page that the users will be redirected to. Remember, in improving your ad campaign’s CTR, relevance is always the key.