Article Contributed by Chris Lindsey
When going into business online, it is important to take some of the best parts of shopping at brick and mortar stores and translate them to your online business presentation so that customers are satisfied not only with their complete transactions but with every step of their shopping and browsing experience from the start. Here we will discuss five overlooked needs for startup online businesses and what to do to ensure they are not overlooked in yours.
1. Secure, Professional, Well Known eCommerce Program
Choose a safe, secure, legitimate online shopping cart or e-commerce software to enhance your customers’ experience. Customers should not question whether it is safe or not to purchase from your website. Choosing the best ecommerce software for your business can go a long way for you and your customers. Being one-hundred percent credible from the get go with your customer’s should be your number 1 priority. Clients will be pleased to be able to shop with any major credit card via a shopping cart that they trust.
2. Precise Size Charts for Every Relevant Product in Your Store
There are few things more frustrating than ordering a product only to have it not fit. Even more so is ordering it according to a size chart that is incorrect. Whether the brand supplies a size chart or not, if you use it to sell their products through your business website, you need to take a good look at the size chart yourself along with the products to ensure that the chart is correct and accurate.
3. Authentic Product and Service Reviews
Customers can spot insincere, fake product reviews from a mile away. Do not rely on content mill writers to write reviews for your products. More often than not, these individuals are just doing it for the money. They most likely have not tried the products that they are writing the reviews for. No matter how good a writer they are, this fact shows. Ensure that all of your product or service reviews have been written by customers who are truly familiar and satisfied with your products.
4. Series of Photographs for Each Product
Customers care about how their investments both look and function. A high-quality photographic series of each product will give the client a better idea of the quality of craftsmanship and how the product functions. Photograph interesting or pertinent details of your products. Photograph a dog harness on the dog from the top and bottom views so customers can see what part of the dog’s chest the harness puts pressure on. Photograph the side zip detail of a dress. Make them interesting and a little unique.
5. Site Should Demonstrate When Products are Out of Stock Immediately
If a product is out of stock, update your site to state this immediately to avoid clients thinking it is available. Customers will get annoyed and frustrated if you allow them to get to the very last step in the online shopping process only to then find out it is out of stock. Be up to date and on top of your inventory.
Although these things may seem small or not important at this time, you can never underestimate the importance of these simple items. Don’t over look these simple things and amp up your customer’s shopping comfort and experience today.
Chris Lindsey is a blogger who likes to write about many things, including technology, software, computers and more. He loves to talk business, especially on the golf course. You can find him on Google+ and Twitter.