Categories
Sales & Marketing

Which Online Marketing Tool Will Win Your Website Marketing Battle: SEO Or PPC?

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Article Contributed by Mark S.
Business owners are pressed for time, pressed for funds and most importantly pressed for survival in this competitive world. It becomes very crucial to deploy the limited resources available in the best possible manner to ensure continued and successful survival and growth of business. Marketing is a very wide arena helping businessmen to achieve this, and online marketing has become the key to reach wider audience at much cheaper rates.
For those who have decided to take the plunge and go for online marketing, you will be faced with this very important question: Which strategy is better SEO or PPC?
Let’s just briefly skim over what these 2 very important terms under online marketing mean:
“Organic” or “Natural” search engine optimization (SEO) consists of optimizing web pages to enhance their position in the naturally occurring search results. Organic SEO consists of On-page and Off-page optimization tactics which is generally undertaken by a professional SEO firm or experienced SEO consultant.
When you purchase visitors or “clicks” from a search engine, it is called “pay-per-click” (PPC) search engine advertising (or PPCSE). One of the highest recognized PPCSE is Google Adwords. Pay-per-click search engine advertising allows to quickly leverage search engine traffic by “bidding” (paying) for high-value keywords related to particular product or service.
As you can see organic SEO is a free service in monetary terms although investments is required in terms of time and resources whereas PPC is a paid service. At the first glance, one would definitely get attracted to the free services of organic SEO and benefits garnered from it. But the latest statistics show a different picture as shown below:
SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.
Surprised?
One of the major reasons for quick adoption of PPC strategy is that it is very similar to traditional paid advertisement strategy and business owners can manage such campaign on their own. Whereas SEO requires a pre-requisite set of skills to ensure your website reaches the top rankings on search engine search through various on-site optimizations and off-site organic search engine optimization strategies. Another reason why businesses, prefer PPC is that they have better control over the entire program and they know exactly how and where their dollar is spent and results for each dollar spent, can be seen through subsequent Ad words report. They also do not have to change their tactics each time the search engines change their algorithms, which can prove a real headache, especially for those who are only interested in quick, short term results. Organic SEO might seem like too much of work, with absolutely no guaranteed results for short term goal seekers.
While a PPC campaign can deliver leads with relative ease, it can be a big money drain and has no real longevity — once you stop shelling out the cash, the website traffic goes away. SEO and link building require a lot more creative effort, but can have more sustainable results. It also allows a business to target a larger base of users, as most studies reveal that 75 – 80% of searchers click on organic listings as opposed to paid listings. As time goes on, web surfers are less prone to clicking PPC links on the right side of Google’s results or in the top sponsored links section. Why? In the past web surfers didn’t understand the difference between sponsored and non-sponsored links. Now web surfers are much more net savvy. The result is that a growing number of web surfers will click on non-sponsored links on the first page of results because they think: if that site made it into the top ten without paying for it, they must really be the best sites.
Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful. Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics. The benefits and results last for longer period.
Generally you can go for Organic SEO if you;
ü Have a product that you can dedicate 300-750 words to describe its value.
ü Can exhibit supporting materials images, references and materials that emphasize the products benefits.
ü If you can shroud it in essentially keywords consumers might use to find it in enough frequency, that it can leverage a high-ranking organic search result.
ü This is a good strategy to adopt for lasting results, if you have the patience to hold out for 2-4 months or more depending on your industry & competition, for the benefits to start pouring to your website.
Besides, if you have a product that has a high price point, where there is some room for how much you are willing to spend to keep the cost per sale within bounds, then by all means pay per click advertising is a viable solution.
During tight credit crunch it is advisable to increase reliance on free organic SEO strategies rather than PPC. A hybrid plan (combination of SEO +PPC) is another alternative for those who seek quick results and suffer from very poor rankings, as SEO will ensure with time regular traffic builds for your site, while PPC will bring serious buyers to your site through banner ads, to get the ball rolling for your business. Once SEO tactics picks up, the budget spent on PPC can be minimized and then totally withdrawn, if required.
At the end of the day, decision on any kind of marketing strategy depends on the end results you expect from your online marketing strategy and the budget restrictions you face. Be sure you spell out exactly what you expect from your online marketing strategy before undertaking any plans. Flexibility & Control on your marketing budget is what you will gain from your online marketing strategies, which is very unlikely from traditional marketing techniques.
About the Author:
Mark S. is a qualified SEO Expert working with Analtyix Solutions which is a fast growing back-office service company for Finance and Accounting, IT, Marketing and Operational services. Analytix has been doing SEO for websites from various industry verticals like business brokerage firms, outsourcing firms, IT firms, dentists to e-commerce industry. To receive a free SEO analysis of your site contact Mark at mark@analytixsolutions.net

Categories
Finance & Capital

Hard Times = More Government Money

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It seems in like and oxymoron: “The Economy Is So Bad That Government Will Be Giving Away More Money”. You and I tighten our belts in hard times, but as we seen before, the government responds differently.
In 2007 the government gave out over $1.8 trillion in grants, direct payments and other monies. In 2008 that figure grew to close to $2 trillion, and that figure is not accounting for an extra $1.6 Billion in bailout money, stimulus packages and other extra goodies that congress added so far in 2008. So, this year Washington will almost double what they intended to spend at the beginning of the year. Next year it will be even bigger yet.
So don’t believe the headlines when government officials start complaining about budget cuts. Sure, some programs may be trimmed, changed or reevaluated, and there will be states that will have to trim due to balance budget laws, but above all the cries of “Poor Me Budget Cuts,” there will be more opportunities with government programs because:
During hard times less people will apply to programs because they’ll believe in the cry wolf headlines. Any normal person would believe that the government can’t give out money if it is going deeper in debt… and the economy is in deep trouble.
Many of these government programs are classified as “entitlements,” which means that those who show up and maintain eligibility, are legally entitled to receive help, regardless of the government’s debt level. These programs include Social Security, Medicare, Medicaid, federal employee and military retirement plans, unemployment compensation, food stamps, agricultural price support and hundreds of others.
Government program agencies may first cut back on overhead expenses. During past budget cuts I’ve seen agencies cut out their 800 number just to save a few bucks when in fact they were giving away more money than ever before. These agencies will do everything they can to trim down extraneous spending without drastically interrupting services offered.
Like many things in Washington, the idea of “Budget Cutting” is not exactly as clear as it may seem to everyday taxpayers. In many cases, officials’ budgets are not actually undergoing drastic reductions; rather, they will simply see smaller increases than previously forecasted — instead of 6% growth, perhaps only 4% will be realized.
As times get harder, watch for more legislators try to increase their popularity amongst voters by trying to increase current benefit programs or starting new ones that they say will ease people’s pain during hard times. With Wall Street getting $700 Billion to cover their hard times it is going to be an easier case to make to give to others in the country. What the heck is a couple billion more.
MatthewLeskoPhoto.jpgMatthew Lesko is a best-selling author, government money expert and business mentor. His website, MyAmericanBenefitsPlan.com, is an interactive, online resource that serves as a hub linking entrepreneurs and free-money-enthusiasts alike. Lesko’s 30 years of researching government money programs and his extensive video talents are all going into the web service. Lesko holds free, online seminars on Wednesdays, live at UncleSamLive.com.

Categories
Finance & Capital

Is Your Tax Bill Giving You Nightmares? Get Savvy, Save On Tax!

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Article Contributed by Satish Patel
Tax seems like a boogeyman giving nightmares to those businessmen who have zero accounting and tax background or knowledge to find their way out of this chaotic labyrinth.
The problem begins when small businesses wait till the very end to gather the required details and file returns. Rush job makes it difficult to approach your tax in a planned manner resulting in paying more than you actually need to.
There are many deductions which get generally ignored as they might seem insignificant or one is just not aware about benefits of such deductions. Below are list of 15 such deductions that every businessmen should know to get smart and save money which can be better utilized for your business growth:
I. Startup and Organizational Costs Deductions: When someone begins a start-up business, he or she often incurs expenses just to get the business up and running. As part of the American Jobs Creation Act, taxpayers can deduct up to $5,000 of start-up costs and $5,000 of organizational expenses incurred in the first year of their small business. Start-up expenses are the costs the business owner has for setting up an active trade or business. If these costs meet the following tests, they may be recovered through a process known as amortization:
The costs would be deductible if they were paid or incurred for an existing trade or business.
The costs must be paid or incurred before the small business begins operations.
Examples of costs that may qualify as start-up expenses include the following:
· A survey of potential markets.
· Analysis of available facilities, labor, supplies, etc.
· Advertisements for the opening of the business.
· Salaries and wages for trainee-employees and their instructors.
· Travel and other necessary costs for securing prospective distributors, suppliers, or customers.
· Salaries and fees for executives and consultants and for other professional services.
Start-up expenses do not include deductible interest, taxes, or research and experimental costs. Expenses not deductible within the first year can be amortized over 15 years. Business owner may be eligible to deduct some of their business startup costs up and organizational costs. Again there are limitations on this deductions and needs to be checked by professional tax advisor.
II. Home Office: A home office must be a separate room in business owner’s home to do business and accounting. Part of a living room or bedroom will not count. A percentage of utility Bills, home owners insurance, property tax, mortgage interest, refinance fees, repairs and maintenance, cleaning supplies, office decor, etc. are deductible. Find out the percentage by dividing the square footage of the office by the square footage of the entire house. Even if you don’t take the home-office deduction, you can deduct the business supplies you buy. Hang onto those receipts, because these expenditures will offset your taxable business income.
III. Personal Assets used for Business Purpose: Business owners who use their personal computer for business purpose can claim deductions for depreciation on the fair market value of such assets. Check on maximum ceiling available to claim such a deduction. It varies case to case.
IV. Mileage or Vehicle: There are two ways to take a vehicle expense. One is to take the mileage basis use when picking up product, supplies, office supplies, meetings, handing out advertising or business cards, meals and entertaining clients, etc. The other way is to take the expense of using the vehicle: fuel, parts, mechanics, oil changes, etc. Along with taking expenses, one can also depreciate the vehicle.
V. Advertising & Promotion Cost: Business owners can claim deductions for costs involved in preparing Business cards, newspaper ads, information packets handed out, free samples, flyers, product testing, videos and CD’s all can be claimed under business expenses. Money paid to hire temporary help with promotional activities like delivering flyers, product, stuffing envelopes or for even cleaning office and car, etc. can also be claimed under business expenses.
VI. Travel expenses related to business: Unreimbursed travel expenses are tax-deductible. The IRS recommends keeping a log of your expenses and receipts. Transportation, (such as airfare) lodging and even dry cleaning can be deducted, and half of any business meals. You also can deduct expenses for business associates traveling with you. You can’t write off expenses for family members or friends if they accompany you, unless they are employees and are professionally involved in the business end of the trip, but it is fine to deduct your part of the trip if it is for business.
VII. Research and Experimental Costs: Costs of research and experimentation may be deductible if it is chosen not to list them as capital (long-term) expenses. There are many restrictions and qualifications relating to this deduction.
VIII. Disability Access Costs: In case improvements or remodeling has taken place for business facility to accommodate customers and employees, business becomes eligible for a deduction for these expenses.
IX. Carrying Charges: Carrying charges are fees and interest on property. Some carrying charges may be deductible if they are not capitalized.
X. Dues and Subscriptions: Dues to professional organizations and magazines that have to do with particular trade or business can be part of deductions.
XI. Educational Expenses: Classes or seminars that improve business can be claimed under deductions.
XII. Gifts: Gifts to clients and associates are deductible.
XIII. Laundry and Cleaning: This includes uniforms and Protective clothing and also owner’s clothing when they go out on touring for business purpose.
XIV. Communication expenses: Cell phone, long distance calls on home phone, extra phone lines into home for business, fax or Internet can be claimed as deductions.
XV. Retirement Plan Costs: As owner of a small-business and having recently established a retirement plan for the business, the business may be eligible to receive a non-refundable tax credit for expenses incurred to implement the plan. The tax credit may be claimed for a maximum period of three years for retirement plans established after 2001.
Items such as paper clips, bank charges, credit card charges and home office expense seem small and unimportant at the time, but multiply those little things over a year or two and then multiply it times 35% and it can add up to quite a bit of money that should be in your pocket rather than in the federal fund.
To learn all the ins and outs of the tax code and really start saving on your business taxes, get in touch with professional tax consultant who can guide you and give you tips to save money during this severe liquidity crisis. The above information is general in nature and it is advisable to contact a professional who will advice after thoroughly checking individual business type and requirements for tax savings and investments issues.
About the Author:
Satish Patel is the CEO/President of Analytix Solutions LLC, a leading provider of back office support services like Bookkeeping, Accounting & Tax preparation. He has more than two decades of experience in handling tax related issues for small to mid-sized firms including his several personal business ventures.

Categories
Business Ideas

Why be Creative at Work?

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Article Contributed by Karen S. Sieczka
Think creativity is only for artistic types? Think again; your livelihood and organization may depend on it.
Why bother with creativity at work? Why should you encourage it from your staff? For one thing, promoting creativity at work has many benefits and an organization’s continued survival may depend on it. Most importantly, ideas= $$$$$!
Technology has made the world small. We are all part of a global marketplace calling for constant innovation and reinvention to keep pace with the demand for new products and services. Things change fast, often in the blink of an eye. What worked yesterday and today might not work tomorrow. Success is no longer measured by profit and inventory but through human, intellectual capital.
Today, fresh solutions to problems and inventing new products and services for an ever-changing market is how businesses survive, thrive, and grow. Ideas are the intellectual capital that gives a competitive edge. Embracing creativity allows organizations to find new connection and insights, spot opportunities, and then act on them.
Human talent is the new working capital. The imagination and creativity of the human mind can’t be outsourced. Even old-school Fortune 500 companies have realized human talent is an important asset and are tapping into this resource.
How can doing things the same way as they have always been done lead to different results? Answer: they DON’T! Creativity, ideas, and innovation comes from the introduction of something new or different or changing and refining a process by injecting creative inspiration. It is a fresh way of looking at common issues and a willingness to take some risks.
Just like building muscles, practicing creativity increases problem solving skills and helps ideas flow more easily. If a business doesn’t use its machinery to its full capacity, they are losing money with them. Encourage creativity and use it to a competitive advantage. Ponder this: What human capital does your organization have available? Are you using it to its best potential?
About the Author
Karen S. Sieczka is a training consultant and founder of Growing Great Ideas.com. Her latest training program is Growing Great Ideas: Unleashing Creativity at Work. The program generates ideas, enthusiasm, and teamwork and can be customized to address particular organizational issues or challenges. This article was excerpted from the book Growing Great Ideas: Unleashing Creativity at Work, now available at LULU.com for download or print version.

Categories
Online Business

Stop Shopping Cart Abandonment By NOT “Shipping” Your Customers To Your Competitors!

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Article Contributed by Adam Hommey
According to a recent Stompernet study, the industry average for shopping cart abandonment is 59.6%.
Shopping cart abandonment” means that someone goes to a website, reads the sales letter, and clicks on the buy link to go to the secure order form, but they don’t finish filling out the form. So, this means that for every 10 people who click on a “buy” or “order” link to go to a shopping cart, only four (4) actually complete the transaction.
And that’s in an OPTIMAL environment, assuming the overall site traffic is high-quality and targeted, and the order process is crystal clear and caveman-easy.
Pretty sobering, eh?
Where do they all go?
We usually have our clients start by checking on their shipping rates. The Stompernet study also reveals that one of the top causes for shopping cart abandonment is that shipping is too high, or numerous options make it too confusing.
There are some fast adjustments you can make WITHOUT having to get into programming or custom software if you use a solution like MyEasyOnlineStore.com or Infusionsoft.com,
3 Easy Ways to Stop Shopping Cart Abandonment Resulting From High Shipping Prices:
1) Avoid real-time shipping tables that offer too many shipping choices
Here’s something we actually encountered.
To buy a $14.95 CD, the “real time shipping” on a shopping cart gave them prices anywhere from $6.82 to $68.44 for various air, ground, and rush options for shipping. Of course customers would leave.
It’s just too much to think about. And seeing the option to pay $70 to get a $15 CD the next day really jumped out at the customer. They left, saying “shipping’s too expensive.” Even many customers who bought said “wow, that’s a lot to pay to have it shipped.”
2) Have only one or two shipping options
Replace that long shipping table with statements like:
“It’s $2.50 shipping, and you should get it in the mail in 2-3 business days.”
“Price includes all shipping and handling. Orders are typically shipped the same day we receive them.”
See the difference?
We recently had a client end their real-time shipping calculations, end rush-shipping options, and simply offer two rates (one domestic and one international.)
Their shopping cart abandonment rates dropped and their conversion rates went up a consistent 5% with just that one change. And, the fulfillment house said that the client is having far few instances of collecting “too little” shipping than they did when it was real-time.
3) Don’t do rush shipping – offer instant downloads
If there’s any reason why a customer would “need it right now,” instead of rush shipping, how about adding an instant download option?
This way, not only can your prospects have it RIGHT NOW (instead of “tomorrow”) but then you’re also spared the headache of making sure “rush” orders, indeed were “rushed.”
Bottom line:
When it comes to shipping, get to the bottom line and make it easy. When interested customers have to stop and think about shipping, they hesitate. It gets right in the way of the sales momentum.
Give prospects too much to think about and they’ll think about buying somewhere else. This means you lost customers for life!
So, keep it simple – and you will reduce shopping cart abandonment fast.
Now of course, there are many other factors that will affect your website sales conversion and shopping cart abandonment rates. And, that’s why I, now invite you to get a website review “live” on screen capture video that will reveal right in front of your eyes easy, understandable and proven shortcut secrets to plug your specific profit draining leaks. Just for going to http://www.livewebsitereviews.com we’ll give you our new, free e-Book: “Top 10 Deadly Mistakes That Will Cost You Traffic & Sales.”
Here’s to decreased shopping cart abandonment rates and increased website sales conversion rates!
About the Author
The Website Surgeon Adam Hommey increases website sales conversions for entrepreneurs, small business owners and Internet marketers who want to stop shopping cart abandonment and make more money now. Now, just for checking out his new “Live” website review service that reveals right in front of your eyes why you’re losing money, Adam will give you his new eBook, “Top 10 Deadly Website Mistakes That Will Cost You Traffic & Sales.” Get this FREE eBook now at: http://www.livewebsitereviews.com