Month: March 2008

Marketing in Your Local Community

Post author By
Post date March 20, 2008
1 Comment on Marketing in Your Local Community

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For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it’s a good idea to “go local” to select, targeted communities.
The keys to effective community marketing can be summed up with three guidelines:
1. Get local: target your marketing efforts down to the neighborhood level
2. Get involved: participate in the community to generate visibility and good will
3. Get personal: as much as possible, market on a one-to-one, face-to-face basis
Here are some tips and techniques to get you started:
Use local city-specific Web sites and local portals
City and town Web sites, as well as local versions of major portals, are growing in number and popularity. Maintain a presence on local sites by providing content — or by advertising. In addition to local versions of AOL’s Cityguide, community-oriented Web sites like Yelp.com and Judysbook.com (which has the added advantage of covering suburbs and small towns in addition to major cities) are becoming more common.
Use local search engines and directories
Make sure you’re listed with local search engines and city-specific directories. Local.com and CitySearch are two such search engines. A newer, but more “hyper-local” site is Backfence.com.
Set your Google ad to appear locally
If you operate a local business and advertise on Google, you can target local customers only.
Google lets you set ads to appear only to people in a particular city, state or region. In the AdWords section, click on “For local businesses” under “How it works.”
Get involved in your community
Volunteer, serve on local boards, participate in your local Chamber of Commerce and work for local charities as a way to grow your grassroots marketing efforts. You may find that your neighbors become your customers. For volunteer opportunities, visit idealist.org, The United Way, or Rotary International.
Support community events
Take your community involvement one step further by supporting community events. Sponsor a Little League team, participate in parades, town days or other local events. Small business associations such as SCORE offer tips for establishing a strong presence in your local community. Suggestions include starting a local newsletter or creating a local advisory board made up of customers. John Jantsch’s “Duct Tape Marketing” blog’s “In your own backyard” section is insightful as well.
Make the most of local media and publicity opportunities
Generate awareness for your business locally by writing op-eds in the local newspaper, getting booked on local radio talk shows, and advertising in the good, old-fashioned Yellow Pages. Online community Craigslist continues to be a great local resource. For help getting booked on radio talk shows and otherwise generating local publicity, seek out the services of a good local public relations consultant by searching the directory of the Public Relations Society of America (PRSA).
Other local marketing options to keep in mind…
• Explore cause-related marketing opportunities to generate good will for your company.
• Consider taping a TV show on your local public access station — it’s usually free.
• Give your Web site or blog a local focus or start a local blog.
• Develop a customer advisory board to get input from local customers.
• Create alliances with non-competing businesses — you promote me, I’ll promote you.
Lou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

Tags advertising, community, Google, grass roots, local, local marketing, Lou Bortone, maps, marketing, promotion, public relations

Online Business

3 Simple and Low Cost Marketing Ideas to Create Visibility

Post author By
Post date March 19, 2008

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Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily implement right away to create more visibility for your online business and web site. They all work well for me!

To help you decide which is the best strategy (or strategies) for you, I have listed the pros and cons of each one.

Create a Blog

Pros
:: You can really show off your expertise by posting on a regular basis.
:: Blog posts don’t need to be very long – approx. 200-350 words.
:: If you have some important information to share, you can instantly create a post – no waiting for your next newsletter to make your announcement!
:: If you use a blogging platform such as WordPress, this is hosted on your website. Each time you post to your blog you are creating fresh content for your website, which the search engines love!

Cons
:: You need to post regularly – at least once a week – in order for this to be an effective marketing strategy.
:: You need to feel confident that you will be able to write fresh content regularly.
:: It can be difficult to build a direct relationship with your reader.

Publish an Ezine

Pros
:: Unlike a blog, readers sign up to receive your newsletter so you already have a connection with them.
:: You can build a relationship with your newsletter reader and encourage one-on-one communication.
:: You can go into more depth in your newsletter article than you can with your blog posts.
:: Your clients/target audience can get to know you through your newsletter.

Cons
:: You have to make a commitment to publish on a regular basis, otherwise your subscribers will see you as unreliable, and may even forget about you!
:: There is more work involved in putting together a newsletter than writing a simple blog post.
:: You will need to subscribe to one of the ezine distribution services – I strongly recommend you do this and not send your ezine via your email client!

Article Marketing

Pros
:: If you are already blogging or publishing a newsletter, you have your articles written.
:: It is highly likely that once you submit your article to one of the article submission sites, it will be picked up and published on other article submission sites.
:: Regularly submitting your articles will elevate you to ‘expert’ status within your field/niche

Cons
:: You have to write the articles if you’re not publishing a newsletter or posting to a blog.
:: It takes time to manually research suitable article submission sites and submit articles.
:: In order for this strategy to be effective, you have to submit your articles regularly – at least once a month.

Conclusion: You can just pick one strategy to focus on, or you can do all three! Whichever one you choose make sure it’s the right one for you. The key is to be consistent in your approach. If you decide to go with a blog make sure you have the time and motivation to add new posts regularly – at least once a week. Don’t start a newsletter if you know you won’t be able to keep to a regular publishing schedule! And for article marketing to be effective you need to submit articles on a regular basis.

Tags cost, idea, low, marketing, online, site, strategy, web

Home-Based Business

Try Our Two Secrets to Success At Home

Post author By
Post date March 18, 2008

Creativity & Persistence

Working from home can be a very rewarding decision. There are so many benefits including freedom to create your own schedule, choosing the type of business that you want to represent, and being able to raise your children yourself. However, running a business can also become a very stressful situation. It takes time to build a successful business and many entrepreneurs become discouraged if they don’t achieve immediate results. Often times they give up too soon and regret it later. This doesn’t have to happen to you. Let us share with you what we found to be two top secrets to help you achieve success at home.

One important thing that many work-at-home moms do not recognize is that it can take six months to a year at minimum for your business to be successful financially. If you are aware of this going into the business and have planned accordingly, then you are already one step ahead of the game and won’t become unnecessarily discouraged.

Also, be aware that the time frame it takes to start a business will vary depending on the type of business that you are starting. For example, for those that are starting in direct sales, you may be able to jump in, hold some home parties, and see an income right away. In this case, then you just need to focus on maintaining this income to keep it successful.

However, if you are starting an Internet business selling your own products or services, it may take much longer to see the fruits of your labor. For some, it can take a year or even two to create a “presence” online and for people to recognize and seek out your products. You will find that the benefits are well worth the time and effort in the end, but it can be discouraging waiting to see a profit.

So, how does a person make it in the work-at-home world? I think the two most important aspects of running your own business from home are creativity and persistence.

Creativity
Be creative in how you market your products and/or services. Start by thinking of ways that you can reach customers that will make you stand out from others who offer similar types of products. Design contests, free offers and other types of marketing strategies that will bring customers to your website. Then, try to determine what your customers are looking for once they reach your website and offer the most popular products on your front page. Keep in mind that it’s important to keep your website fresh so consider changing the items or text on your website’s front page often. This will continue to pique the interest of your customers each time they visit and encourage them to come back.

Persistence
This is key when you are running a business from home. Don’t start out strong marketing yourself in every way possible and then simply stop marketing because you haven’t seen many sales. Most profitable businesses must continually be marketing their services to keep it successful. Try to think of a successful business that does no advertising. Can they just sit back and let the sales roll in from their website?

Not really. It just doesn’t work that way. EVERY business must continue to advertise in some way to stay successful. For example, we found at Christian Work At Home Moms (CWHAM.com) that those that achieve the most success are the consistent advertisers, the ones who advertise regularly and keep their businesses, banners, and other promotions in front of their potential clients.

This does not mean that you must spend hundreds of dollars a month to advertise your home-based business. What it does mean is that you must be persistent in the advertising that you choose to do. Budget your advertising dollars in a way that you can do a small amount consistently. Get involved in groups online and ask advice from other successful moms. Whatever you do, don’t stop talking about your business!

And most importantly, don’t give up. Success IS possible. Take the time to be creative in how you are marketing your business. Be persistent and don’t expect profits immediately. Set realistic goals for your business and be patient while your business grows into something you can be proud of. Soon you’ll be among the millions of work-at-home moms who are enjoying it all: Being home with the kids, financial freedom, and the pride of having their own home-based business.

Success Attitude

The Switch Pattern

Post author By Ethan Theo
Post date March 17, 2008

Fading%20away.jpg Our brain is by far one of the most powerful tools in the world. Habitual performance is created on the fly. We hardly have to sit down and design our experiences. However, this short cut comes at aridiculous price. Most people form habits and then think that they cannot change them anymore.

I think it is from my own experience that I say that habitual performance can make or break you. But, if it is at breaking point,it would be a smart choice to decide to create a new and empowering habit instead, do not you think? How do habits form? Let us take a peek into our brain for the moment. We know that we have got brain cells known as neurons.

Habits are formed when neurons begin to branch out to other neurons through a communication mode called an action potential. This is a small electrical impulse that runs through our brain cells that help to form neuro-connections.

The closest visual representation is much like what might happen if an octopus were to extend on of its tentacles to touch another octopus. When a connection is formed, we have a neuro pathway. The more this neuro pathway is used, the more solidified it becomes.

So, when do we get these electrical impulses in our head? All the time! Think about it this way: Every time you wake up, you wake upin a particular way and move in a particular fashion, and carry outa particular sequence or steps in order for you to get out of bed, and off to work. And this is a pattern of habit for you everysingle day, is not it? Likewise, is not it true that sometimes when you see someone, you might just feel lousy? Think, boss! The key issue is some of these habitual patterns take place when you least expect or want it to happen.

In such a situation, you will have to use a technique to get a new pattern installed and let the old pattern die away. This techniqueis known as The Switch Pattern, developed by Dr. Richard Bandler. The Switch Pattern uses distance as a driver because distance tends to control other sub modalities. For instance, if you made an image go further into the distance, the picture tend to become smaller, less focused, and tends to lose color along the way. In order for us to do The Switch Pattern effectively, we need to identify the characteristics of effective change processes using The Switch Pattern.

Creating behavioral change processes, not imaginary static outcomes. It is important to focus on the outcome of the changethat you want to create. For instance, if your problem situation isovereating, you cannot simply imagine yourself being thin. You have to think of behaviors you will be exhibiting in order for you to eat less. For instance, you could deliberately choose to see yourself, or imagine yourself eating half of what you normally eat. You could deliberately choose to eat only up to seventy percent of your stomach’s capacity and drink more water.

For instance, clearly imagining the feeling of what it is like when you eat up to seventypercent of your stomach’s capacity.

Likewise, if you are procrastinating, just visualizing yourself doing work is not going to cut it. What do you want to feel instead? How would you help yourself to get there? You will have to see yourself do something to change your state. For instance, if you procrastinate, you might have to visualize the image ofyourself feeling the fear of the consequences if you did not do it. Some of you already do this. You think about how bad the consequences will be if you did not get it done right now. Alternatively, you might choose to do something else that changes your state, such as doing a set of fifty push ups to suck yourself up. Once you know of a behavior that you can do to change your state, see yourself doing the desired behavior clearly.

To your success!