18May
Posted by Michele PW in Sales & Marketing
In case you haven’t been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I’m glad there are so many events because there are many good reasons to attend them. The networking, the learning, [...]
21Feb
Posted by Michele PW in Sales & Marketing
When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s [...]
11Feb
Posted by Michele PW in Sales & Marketing
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an entrepreneur to their knees faster than a busted launch. Worse, even if [...]
07May
Posted by Merrin Muxlow in Branding, Business Ideas, Customer Service, How-To Guides, Online Business, Sales & Marketing
If you’re starting a business right now, marketing can be one of the first efforts to take a hit. After all, why should you market products aggressively to customers who aren’t ready to spend? Cutting back on marketing efforts right now is actually a pretty risky move- studies show that companies who increased or maintained [...]
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