CNNMoney.com: Vail Horton, the co-founder and CEO of Keen Mobility, likes to glide along the hallway of his headquarters in Portland, Ore., on his wooden skateboard, checking in with employees who might need an extra jolt of encouragement or a laugh with their morning coffee. Wearing Dragon sunglasses and a dazzling smile, the man who runs this medical-device manufacturer might seem like any other brash, 30-year-old entrepreneur – with one striking difference: Horton leaves his legs behind in his office, propped up against his giant desk.
Horton was born without legs or a fully developed right hand, and doctors told his parents he would never be able to walk. But after consultations with rehabilitation experts and months of intense physical therapy at home, Horton took his first steps at age 4 with the aid of crutches and prostheses. He has been exceeding expectations ever since.
While still an undergraduate business major at the University of Portland, he developed chronic pain in his shoulders from the prolonged wear and tear of walking on crutches. Instead of resorting to a wheelchair, he came up with a new kind of crutch, using shock absorbers at the base to lessen the impact. Realizing that he had coincidentally discovered a promising market, Horton and his roommate, Jerry Carleton (now vice president of business development), decided to start a company that could help others overcome disabilities. The two launched Keen Mobility in 2002, naming their startup for the grandfather who encourage Horton at every turn, and giving it a lofty goal: to better the lives of customers who are elderly or disabled.
A disabled CEO’s $2 million innovation empire [CNNMoney.com]
How To Start Or Grow Your Business
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How To Use Local Online Advertising
Inspired Business Growth: Do you own a business that depends on local customers? Most brick-and-mortar businesses do very little online advertising or promotion, thinking that investing in internet marketing would be a waste of time for such a small geographic area.
Think again. Local online advertising can mean big business. Unless your business is the first thing that comes to mind for every person in your local community, keep in mind that approximately 60% of customers use the internet to research products or services online before they make a purchase (according to DoubleClick). And if you need a plumber, you would likely search for “plumber Naperville IL” – in fact, an estimated 30% of ALL internet searches have a local intent.
The various local advertising options you have:
Paid Search Engine Marketing – With PPC (Pay Per Click) search engine marketing, you can target your ads to only appear in a certain zip code. This way you can ensure that your ads are only being seen by the right potential customers.
Online Local Directories – Free options mentions in the above referenced article included the extremely popular MerchantCircle.com(USA), TouchLocal (UK) and Local.com as well as Google Local, Local.Yahoo.com, and Craigslist.
Local Online Media Planning and Buying – There are several very large websites that draw visitors that search for local information, and have the capability of geo-tergeting their ads to your region or zip code. National sites include Weather.com, Zillow.com, and CitySearch.com.
How to Market Your Small Local Business Online [Inspired Business Growth]
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Beating Startup Stress
Entrepreneur: If you burn out in a new business venture, it’s the result of intense and arguably greater pressure built up over a shorter interval, and it’s infinitely harder to walk away. It means abandoning your dream, leaving your employees jobless, and facing sometimes dire financial and psychological consequences. I personally know of one suicide and one near-suicide caused by the startup stress trap.
That’s why it’s important to take preventive measures to avoid letting your startup drive you to the brink. Here are a few simple ways to nip burnout in the bud:
1. Build a knowledge base.
2. Adapt your business plan.
3. Make daily lists of the next day’s tasks.
4. Hire a good team.
5. Leave your work at work.
6. Get a coach.
New Business Burnout: Don’t Be a Victim [Entrepreneur]