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Teamwork & Leadership

Servant Leadership: 9 Ways to Be a Better Servant Leader

After a long week at work and a late night serving curry and clearing tables at a BBQ we had hosted for our students, it was 9:30am on a Saturday morning.  I was at the airport collecting some colleagues (that I’d never met before) who had flown into town from another campus for an event that they needed a lift to, 214 km away, off-road.

 

“Your taxi is here!” I happily chirped as I loaded their suitcases into the back of the car.   They thanked me graciously and we talked for the next 3+ hours as we bumped and jiggled along one of the most beautiful typically-deep-red Australian outback tracks to a remote Aboriginal community.  

 

As we rocked up to their destination, one asked “so what did you do to deserve having to be the driver for trip like this? What’s your role?”.  

 

Oh I didn’t have to” I answered; “I’m the Head”.

 

After overcoming the initial mortification at having not recognized me in my casual ‘Saturday rig’, my guests became incredulous.  “But you’re the most senior role here; why didn’t you send a driver?”

 

“Well because I can drive, and it’s an honor to be able to serve you”.  

 

Great leadership is about service.

 

Now of course, you don’t have to give your colleagues a 428km round offroad trip to be a great servant leader, nor does giving somebody a lift constitute as great leadership service.  There are many ways to serve others as a leader, and that paradoxically elevate us further as a leader in doing it.

 

In this article I will share with you some ideas of what servant leadership is, some servant leadership theory and servant leadership examples.

 

Traditionally, the stereotypical concept of a leader has been of an authoritarian figure.  One who stands ‘up front’ and ‘on top’ (autocratic leadership), calling the shots, giving the orders and telling people where to go, what to do and how to do it.  

 

In this traditional leadership style, ‘The Boss’ is someone who gives the whole team one thing in common – being that somebody that they can all hate.  

 

The autocratic method of leadership ensures that leaders get hated for the decisions they make, the tasks they delegate and hated just simply because they are the boss.

 

But it doesn’t have to be like this.  

 

It is actually very hard to hate a person.  It is their behavior, how they make us feel or what they represent that we actually hate.

 

But as a leader, that puts us in a constantly conflicting position – because we have to provide direction, we have to assure organizational outcomes, monitor performance, keep accountability and deliver information that people may not want to hear – all of which involve the potential pitfall of making people feel like they are being told what to do, managed, controlled and monitored.  Not exactly the ingredients for getting onto people’s Christmas card lists.

 

As a result, many leaders find themselves facing a crisis, in a position of either doing our job (and making our people hate us) OR, keeping everyone happy and failing our organization by avoiding being seen as ‘bossy’.  It this what leadership comes down to?!

 

No.

 

There is another way.

 

A way that allows us to actualize the mission of our organizations, to meet and even exceed our objectives.  A way that allows us to do this in a way that empowers our people AND that engenders the greatest level of mutual understanding and collegiality between us and our team.

 

It’s called ‘Servant Leadership’.

 

servant leaders have a particular view of themselves as stewards who are entrusted to develop and empower followers to reach their fullest potential” (Sendjaya)

 

What is Servant Leadership?

 

Servant leadership, coined by Robert Greenleaf in the 1970’s, is a philosophy that centralizes the staff and community that the organization serves as the leader’s primary priority. It’s about enhancing the intrinsic motivation of our people, leading ethically, with wider social responsibility in mind.  It is a people-centered, moralistic, equitable form of leadership.

 

It is all about sharing the ‘power’ that your role has within the organization and focuses on the leader’s role as being one to serve the people, instead of the people’s role to serve the leader.

 

“It is the leader’s role to serve the people, instead of the people’s role to serve the leader”

 

But before Greenleaf’s writing on the topic, concepts of servant leadership have come up throughout history, especially in religious texts.  In the Bible, Jesus Christ himself washed the feet of his disciples (his ‘followers’) to show them that he considered himself as equal to those that he led, that he cared for them and put their needs before his own.

 

1. Giving is receiving

 

This has always been a guiding principle for me and was one of the keys to my rapid business success prior to taking on an Executive role at a university.  

 

I taught business owners that in order to lead in their industries, it was critical that they generously gave away their best-kept secrets without measure – that the more they gave freely, the more they would get back.  

 

The more they served their industry and their market, the more business they would get.  

 

The more they gave people something to thank them for, the more successful they would become.  

 

I encouraged aspiring professional speakers to speak for free if they wanted to get paid for it one day, and to keep doing it for free even when they were getting paid for it.  

 

I encouraged educators to provide free workshops and give away free mini-courses.  

 

I encouraged authors to write for free and give away their books – as all encapsulated a service to their industry and its people, rather than a marketer who wanted to take from it.

 

It works.

 

Just like a bank account – the more you deposit, the more you accumulate. People who could never afford you will get to experience you for themselves, they will recommend you and save up for your next offering because the first taste was so good.

 

Many found this a hard concept to grasp. They would ask me things like ‘but Sarah, if I give all of my information, knowledge, IP and secrets away, surely I’ll lose my business?’.  

 

I would reply ‘But if they don’t know that you have it then you won’t get their business anyway.  If people get to see for themselves that you acquire the information, skills and knowledge that they need, then they won’t need you to convince them to trust that you have it – there the battle is over’.

 

For me, I could (and still do) always see two types of people when it comes to service and leadership:

 

 

 

1.       I will serve the people when I am their leader (I serve because I lead)

 

2.       I will become a true leader as a result of my service to my field (I lead because I serve)

 

The first type of person is considered as having a goal-oriented motivator of service – there is a motivation behind their wanting to serve.

 

They come from what I would call a ‘leadership ambition’ standpoint – that they desire to lead and service is a by-product of leading or a means to get there.  And thereforethe only reason they serve is to gain the result of leadership.

 

These people often too believe that they will only have anything of real value to give ‘if’ they become the official ‘leader’.  As long as they do go on to serve, this is not an inherently ‘wrong’ mindset, but it will be harder and slower to get there and they will run out of motivation to continue serving once they get ‘there’.  

 

It also misses the point entirely that you don’t have to be a leader to serve others; AND that serving others is in fact what makes you into a leader – and keeps you as one.

 

The second type mentioned above is the person who I always see succeed – what I would call ‘the leader by nature’.  They are not driven to serve by a desire to lead, but instead, naturally, are followed by others due to the service they provide so selflessly.

 

Inside the workplace, the same concepts apply – leaders are afraid that sharing with their team powerful information like budgets, income, annual objectives, implementation plans, strategic plans, staffing models, operational plans etc – that they will have no power, control or authority left.

 

But the absolute opposite happens.

 

The more that people feel like they know ‘what’s going on’ and that you care, the more they feel part of the organization and therefore affiliated to the mission you are serving.

 

Share your power, knowledge and information as much as possible – not for the purposes of showing people how clever you are, or how much power you have – but instead to genuinely empower them with it.

 

Sometimes the true leaders in an organization – that is the one who the majority trust unquestionably, feel like they have their back, listen to, seek advice from, consider to be the influencer and admire; are not always the ones with a formal leadership job title.  They are the ones who intentionally, or naturally, serve others most.

 

 

 

 

2. Raise better people

 

But servant leadership goes deeper than that.  

 

It’s not just about serving our people so that they can better serve our customers.  

 

It’s about serving them so that they can become better people – and better servants in the world itself.

 

Our role as a servant leader is to serve a future of opportunity to our staff – not just within the organizationbut for their lives.  

 

Do we provide them with opportunities to do their life’s best work?  

 

Do we give them opportunities to grow as people, to learn and develop?  

 

The freedom to make mistakes without fear but with enthusiasm and support?  

 

Do they flourish in our workplace in that as the time they serve passes, they become more skilled, wiser, autonomous and better servers themselves?

 

Joe Iarocci, author of ‘Servant Leadership in the Workplace’ suggests that servant leaders have 3 key priorities, where people development comes first:

 

The personal and professional development of your people

The development of a workplace culture of trust

An organization that measures and achieves its results

Here are 7 other examples of servant leadership in action:

 

3. Commit to good stewardship

 

Good stewardship in its simplest definition, is taking care of, or looking after something.  However it also has a more theological definition that denotes that we are responsible for the world and must take care of it for our future survival.

 

Being a good steward means ensuring the future vitality and wellbeing of our people, our organization, our wider community and the planet.  

 

It also means strategizing the assurance of the sustainability and operations of our organization, financially and in regards to all of our other resources.  

 

Our leadership roles are only temporary, but we must see our service as part of a life-long legacy.

 

We live in an ever-changing world and it is our duty as servant leaders to be good stewards by constantly adapting and changing for the good of the future vitality of the organization we work for and the community in which it operates.

 

4. Our success is others

 

Servant leaders measure their success not by their own achievements and accomplishments, but instead by those they are serving.  

 

In the education sector, this is an easy concept to understand as the translation is fairly literal – if our students are passing their exams, we are doing a great job.  

 

However, this can be harder to conceptualize in other industry workplaces.

 

Use your organization’s’ overarching strategic plan to create a detailed implementation plan that guides your team towards clear, specific and easily achievable tasks that they can move towards weekly – giving them frequent opportunity for a sense of accomplishment.

 

Find ways to show them how achieving these micro wins is leading them to achieving results that goes far beyond the duties on their job description – that they fulfil a much bigger mission, and have positive impacts far beyond the goals of the organization.

 

Scour the internet for awards that you can nominate your team for – and give yourself a goal to recognize all of your top achievers with some kind of internal award or external award nomination.

 

I also encourage my staff to anonymously send me feedback (via an online form) to praise their colleagues, so that I can celebrate them on behalf of the organization.  

 

As servant leaders, there is no success that isn’t that of our teams.  

 

5. Awareness and foresight

 

It is critical as a servant leader that we have strong self-awareness to ensure that we recognize how our own behaviors, words and ‘energy’ affect those around us, and the humility to correct ourselves as we go along.

 

Servant leadership demands that we have the emotional intelligence to notice how our people are really feeling behind both good and bad physical behaviors, so that we can help them.

 

We must show awareness and remain attuned to the subtle underlying cultural heartbeat, sensing people’s feelings, moods, body language and verbal language used, to pick up on emerging trends and adjust the course as necessary to keep everything and everyone on track.  

 

We can often critique the ‘jungle drums’ in an organization(you know, that invisible vine of gossip that spreads ‘Chinese whispers’ through every department and that you are constantly trying to correct?!)  

 

But it can also be a fantastic source of information – not literally (as the facts are usually wrong), but what people are whispering about can give us insightful clues to ways in which we can help and serve our people and the organization.

 

It is also critical that we use all of this information as well as anecdotal, intuitive and measurable from our locality, our industry and the wider global trends, to have the foresight to serve further – to ensure that we can take action for the sustainability of the organization, to ensure the continued growth and skills acquisition of our workforce to maintaining currency and demand in their roles and to know where and how we could be serving further for the good of all for the future.

 

6. Be relatable and show empathy

 

Greenleaf believes that one of the first steps to becoming a servant leader requires us to be somebody that our staff can relate to.  

 

However this is challenging when or if our staff see us as above them, more powerful than them or simply unapproachable.

 

Having empathy means understanding and sharing the feelings of another.

 

We should not condemn people in pain, anger, frustration or who act hastily or make mistakes.  Instead, it is our role to understand the humanness of these responses, help our staff to overcome them, provide and implement the solutions to stop it from happening again and then provide them opportunity to heal.

 

It is also our duty as leaders to foster relatability through empathy.  This is, to help them understand that not only do they have feelings, emotional reactions and humanness that must be acknowledged, respected and cared for, but so do we too.  

 

It is incredibly easy for our staff to see us as some kind of inanimate machine that operates solely on coffee-fuel and policies.  

 

We are all human beings who need love, compassion and understanding.

 

7. Don’t be a martyr

Many leaders sacrifice their own wants and needs for the good of others daily – those who have children are also a classic example.  

 

Leaders often do it behind the scenes, taking the bullet from their own senior management on behalf of their team, or taking the bullets from their team on behalf of their senior management; working many unpaid hours attending events, pulling overtime and working through lunch breaks to ensure wages get paid and contracts get awarded to keep staff employed.  A little self-sacrifice is required to get anything in life – it’s all part of the balance and is part of being a servant leader.

 

However, there is a big difference between self sacrificeand martyrdom.  Serve because you enjoy it, because it’s your calling and because it is the right thing to do.  Don’t serve out of the neediness for attention and sympathetic acknowledgements of ‘how hard you work’ – that’s not servant leadership, it’s being a martyr.    

 

8. Inspiration, spiritual and transformational beings

 

Being a servant leader is easier for those who can relate to spiritual and creative conceptualization.  

 

It requires a futuristic, optimistic, inspirational outlook that believes in the good of the giving of service and gets joy purely from that alone – but also believes that it ultimately leads to transformational outcomes – for the future of those that they serve and the ripple effect of ‘service that will come from those people later on too.  

 

Servant leaders are innately philanthropic, have a ‘global’ cognitive processing system (that is, they see the much bigger picture) and do not require the acquisition of immediate results in order to ‘know’ that what they are doing is of value.

 

Servant leadership is about seeing what doesn’t yet exist and contributing all that we have, are and can do in order to support it’s actualization.  It’s about conceptualizing a greater future, translating it into practice and inspiring and persuading others to join us in the service of that mission.

 

9. Build a community

 

The servant leader believes in the greatness of each individual as much as the greater power and impact of their collective greatness – and that means building communities.

 

As Maslow tells us, a sense of ‘belonging’ is a critical component of our basic human needs.  Therefore, as a servant leader creating a sense of community, regular ‘communion’, coming together, collegial trust, familiarityand communal safety, is another major responsibility of ours.

 

People can attain a sense of community by first being given the opportunity to build rapport and know each other outside of their immediate duty-related requirements – such as staff get togethers and activities.  

 

But this sense of community, belonging and grows when there is a shared meaning, purpose or mission behind getting together.  It can be a s small as raising money for a charity they all agree with supporting, to contributing social change in your community or the goals that your organization is working towards at a mission level.  

 

Find ways that you can help your team come together to be a part of something bigger than themselves, to find the commonalities between their most seemingly opposite colleagues and to find shared passions and values that they each stand for.  

 

The power of one is multiplied when there is togetherness – as a servant leadership, we are the thread to bring and hold them together.  

 

Never stop serving, and you’ll never stop leading.

 

Author: Sarah Cordiner

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Human Resource

10 Types of People Companies are Hiring

Are you looking to hire new staff and wondering which personalities are right for your business? Here are the top 10 to focus on.

  • Companies benefit from having a diverse group of employees on each team.
  • Employers want to hire loyal and sincere workers who act with integrity.
  • Many employers rely on some form of personality test or psychological profiling technique during the hiring process.
  • This article is for business owners, recruiters and hiring managers who are looking to build a great staff.

Exactly what kinds of people do employers tend to look for when hiring? In the 2021 Traits and Qualities Employers Look For study by Zety, recruiters identified loyalty (52%), integrity (49%) and sincerity (48%) as the three most important qualities in a job applicant. The majority (83%) of those same recruiters said that their first impression of a candidate was an important factor in their hiring decisions.

While these important qualities, and attractive interview skills all boil down to the same thing – a candidate’s “niceness” factor – a variety of employee types can exhibit them. After all, it takes all types of personalities to put together a successful staff. If you’re looking to build your dream team, look for these 10 personality types during the hiring process.

1. The lone ranger

One valuable type of employee to hire is the lone ranger. According to Grant Robinson, founder and CEO of People Values, this is also known as the “autonomous fanatic.” Those who thrive on autonomy are often self-motivated to accomplish the goals their employer has set out, he said.

“An independent person can be a great asset to a team,” Robinson told Business News Daily. “They do not need to be micromanaged or externally motivated to do the job they were hired to do.”

Robinson also advocates hiring fanatics – people who are completely committed to the business. He explained that small business owners who hire an autonomous fanatic free up time for themselves, which can give them the opportunity to focus on actually growing their business.

“No longer will most of their time and energy be spent motivating the unmotivated,” Robinson said.

2. The team player

Pat Goodwin, executive coach and co-principal of Drapkin Goodwin, said she would build her dream staff around those who demonstrate good sportsmanship by understanding the value of working together and having a strong sense of being part of the team. She considers “team” an acronym for “together everyone accomplishes more.”

“They are someone who is willing to give credit where credit is due, are excellent listeners and are willing to take direction,” Goodwin said. “They are willing to lead by example and mentor others.”

3. The mentor

Speaking of mentorship, every team can benefit from having a mentor. This is often an employee with several years’ work experience under their belt. They are proficient in their field, and they want to help share their knowledge with younger or less experienced workers. Mentors can help with both personal and professional development. A mentor also leads by example. They are an ideal type of employee, as they can help you develop your inexperienced workers into great team members. Learn more about how to mentor your team.

4. The jump-starter

According to Talley Flora, CEO of Red Seat, the ability to get started quickly without overthinking the process is essential. By spending too much time deliberating how to approach a situation or plan a campaign, Flora says employees are losing out on valuable time that could be spent actually accomplishing something.

“That quick start, and a need to get a job done, is one of the most essential components for success in my business and many of the companies I work with,” she said.

5. The researcher

Not everyone is good with numbers and analytics, but it’s important to have at least one employee on your team who thrives on research. This employee is great at analyzing multiple options and deliberating which one is best. They can take business and employee data, and break it down into usable, digestible information for your company’s leaders.

The researcher is important to have because they can help you determine how successful your organization is. They can also help discover if there are more efficient ways of doing things, saving you money in the long run.

6. The overcomer

Staffing expert Kelly Smith recommends hiring “overcomers.” Overcomers, according to Smith, have never had anything handed to them on a silver platter, paid their way through college, and have never been the beneficiaries of nepotism.

“Most of what they achieved in life was a result of their setting a goal and strategically planning how to achieve that goal,” Smith said. “They aren’t afraid to face big issues head-on and solve them.”

She said these are the employees who can handle the large projects and stresses that come with high-profile assignments.

7. The multitasker

The multitasker is someone who thrives in bustling environments where they get to wear many hats. They enjoy flexing their skills by performing various rotating tasks, instead of repeating the same function every single day. This type of employee is ideal for startups and small businesses that don’t have a full staff yet and need their employees to act in multiple roles at once. The multitasker has many talents, and they are flexible and highly adaptable. Adaptability is one of the most important qualities to employers.

8. The self-starter

Tracey Madden, president of McIntosh Staffing Resources, says self-starters are individuals who know they must work hard at their job to realize the satisfaction and sense of achievement they’re looking for.

“Individuals that take possession of the outcome of their efforts are more likely to find satisfaction in their job as well,” she said.

According to Madden, these individuals shine in a team atmosphere because they don’t need prodding from superiors to get things accomplished and serve as a role model to the rest of their peers.

9. The innovator

Innovation can be key to an organization’s growth and success. An innovative employee is one who constantly brings new ideas to the table. They are thoughtful and creative, and they often come up with original solutions to problems. This employee challenges the status quo, which can be helpful for creating more efficient processes.

If you are seeking to add an innovator to your team, you can use specific interview questions to test their logic. You may also want to present them with a “problem” and ask how they would solve it. The more creative the solution, the more likely they can fulfill the role of the innovator.

10. The planner

To some individuals, lists are everything. Hiring a task-oriented employee who acts as a planner can do wonders for the long-term success of your business. These employees pay attention to company goals and what it takes to reach them. They are great at strategizing, organizing and staying on task. They can also help other employees stay focused and show them some techniques for improving their own workflow, while coaching the rest of your team on how to improve their proactive approach to their jobs.

Identifying personality types

How an employee portrays themselves in an interview can be very telling about their personality. However, more than half of the employers Zety surveyed (52%) also rely on some form of personality test or psychological profiling technique during the hiring process. These tests can go into more detail about a candidate’s personality traits.

According to Procurement and Supply Australasia, employers often use one of these leading personality tests:

  • Myers-Briggs Type Indicator
  • DiSC
  • Minnesota Multiphasic Personality Inventory
  • Caliper Profile
  • SHL Occupational Personality Questionnaire
  • Hogan Personality Inventory
  • Keirsey Temperament Sorter

These tests vary in length and focus. Recruiters can use the results of a formal assessment to make a more informed decision about whether the candidate has the personality traits they are looking for; however, although they can give you a glimpse into what a person might be like, it is important not to make entire assumptions about someone based on their assessment results.

Chad Brooks contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

About Our GE Network Expert - Min Tang

Categories
Human Resource

Emotional Intelligence

Emotionally intelligent employees and managers bring tremendous value to companies.

  • Emotional intelligence is the ability to understand your emotions and recognize the emotions and motivations of those around you.
  • Emotional intelligence counts for twice as much as IQ and technical skills combined in determining who will be a top workplace performer.
  • When hiring for emotional intelligence, ask interview questions that prompt job candidates to describe their actions in past situations.
  • This article is for small business owners and managers interested in hiring emotionally intelligent employees.

There are many traits to look for when hiring exemplary employees. You’ll consider the candidate’s past job experience, aptitude and culture fit. However, you should focus on one trait above all else: emotional intelligence (EQ).

In today’s environment, where many employers put a premium on workplace collaboration, hiring employees who can understand and control their emotions – while also identifying what makes those around them tick – is of the utmost importance.

Bill Benjamin, a partner at the Institute for Health and Human Potential, says emotional intelligence is by far the most critical hiring factor to consider.

“Provided people have the threshold experience, IQ and technical skills needed for the job, EQ either makes or derails a candidate’s performance and career,” he said.

We’ll look at what emotional intelligence means, why it’s essential in the workplace, and how to hire emotionally intelligent people.

What is emotional intelligence?

The term “emotional intelligence” was first unveiled in a paper written by Peter Salovey and John D. Mayer. According to the Yale Center for Emotional Intelligence, Salovey and Mayer developed the theory while painting a house.

“Over fresh coats of paint, the two friends and collaborators lamented that theories of intelligence had no systematic place for emotions,” according to the website. “Using each of their expertise, they articulated a theory that described a new kind of intelligence: the ability to recognize, understand, utilize, and regulate emotions effectively in everyday life.”

Annie McKee, a senior fellow at the University of Pennsylvania Graduate School of Education and director of the PennCLO Executive Doctoral Program, defines emotional intelligence in the workplace as the ability to understand and manage your emotions while grasping other people’s emotions and motivations. With these skills, an emotionally intelligent employee can help a team work together on shared goals.

“Whenever you put two or more people together, they need to learn how to work together, and emotional intelligence is a huge part of that,” McKee said.

Why EQ skills are important in the workplace

When employers seek top performers, research shows that they should start by looking at emotional intelligence. Benjamin said research by Harvard University, the Institute for Health and Human Potential, and many others have determined that emotional intelligence counts for twice as much as IQ and technical skills combined in determining who will be a star performer.

Here’s a look at the factors that make a potential employee’s EQ so important.

EQ may outrank IQ.

“It’s not that IQ and technical skills aren’t important, but they are threshold competencies: You need a certain amount of them to do any job, and once you are over the threshold, getting more IQ and technical skills doesn’t significantly improve performance,” Benjamin said. “It’s often said, ‘IQ and technical skills get you the job, and EQ gets you the promotion,’ or the corollary: ‘IQ and technical skills will get you hired, and EQ will get you fired.'”

The World Economic Forum (WEF) 2020 Future of Jobs report says that emotional intelligence is one of the 10 most in-demand skills and that it will remain there through at least 2025.

“Overall, social skills – such as persuasion, emotional intelligence, and teaching others – will be in higher demand across industries than narrow technical skills, such as programming or equipment operation and control,” according to the WEF. “In essence, technical skills will need to be supplemented with strong social and collaboration skills.”

Jobs are evolving.

McKee believes that as more “dull and dangerous” jobs fall by the wayside in favor of artificial intelligence and machine learning, emotional intelligence will be even more critical, pointing out that the jobs that will remain will involve things that machines can’t do. These include jobs requiring complex thinking and envisioning the future – jobs that require understanding your values, emotions and thought processes.

McKee says that these jobs will also necessitate understanding how to work with people vastly different from ourselves and learning how to read people so we can guide them individually and collectively toward a common goal.

Leaders have more impact than ever.

While emotional intelligence is essential for all employees, McKee believes that it may be even more critical for those in charge. She said that managers and other leaders set the tone for the entire workplace; therefore, good managers must understand how their emotions can impact those around them.

“If they aren’t able to understand their own impact on people – for example, they don’t understand when they are having a bad day and when they are stressed out – [that] is contagious, literally,” McKee said. “And then other people will start to have a bad day, and before you know it, everyone is, and no one is thinking as clearly as they need to.”

Hiring for emotional intelligence

While many employers understand the importance of finding employees with high emotional intelligence, how do you make this search part of your hiring process? Here are some important steps to take.

1. Commit to focusing on emotional intelligence.

Employers must first commit to looking for emotionally intelligent employees, according to McKee. She said that employers will often say this is a quality they want, but when the hiring process actually starts, they become laser-focused on resumes and job skills.

“The first step is acknowledging openly that emotional intelligence is one of your top criteria for hiring,” McKee said. “It is one of the things you are going to recruit on and one of the things you are going to screen candidates on.”

Once you’ve made that commitment, you need to dig in during the interview process to get candidates to explain things they have done in their past that displayed emotional intelligence, such as leading a team through a rough patch.

2. Bring emotional intelligence into the interview.

One technique McKee suggests is conducting an advanced behavioral interview. She said that hiring managers could use this to identify a quality – emotional intelligence, in this case – they want in that employee’s skill set.

“Ask about experiences, last job, where they are going in the future, strengths and weaknesses,” McKee said. “They are all useful. You get a sense of their interpersonal style and comfort [with] having a conversation in a stressful situation and a sense of the fit for the culture.”

McKee said that you also have to dig deeper to see previous examples of their emotional intelligence. Hiring managers can ask job candidates to talk about a time when they were working on a team and felt they and the team were successful.

“I want to hear about what you did to make that happen,” McKee said. “Oftentimes, people will say something vague. Push them to really talk about what they do until you get to the point of them telling you things like, ‘Well, the team didn’t start very well. In fact, we had some conflict. I sat back and tried to understand what the conflict was about, and then one by one, I tried to reach them.'”

McKee said that when you get an answer that covers what people did, thought and felt about the situation and their actions, you can get a much better sense of the candidate’s emotional intelligence.

Benjamin agrees that the best way to determine someone’s level of emotional intelligence during the hiring process is to ask interview questions that put them in stressful situations, which can draw out emotional responses. “This way, you can understand how they have responded to pressure, conflict and difficult emotions in the past, as well as observe how a candidate reacts to emotionally based questions.”

3. Ask relevant questions.

In addition to common interview questions, these are some of the interview questions Benjamin suggests that hiring managers ask:

  • Can you describe a time when you were given critical feedback?
  • Can you describe a time when you had to have a difficult conversation?
  • Can you describe a time when there was tension or conflict on a team?
  • Can you describe a time when a change was instituted that you didn’t agree with?
  • Can you describe a time when you had to come up with a creative solution under pressure?
  • Can you describe a time when you made a mistake?

For each question, Benjamin said, hiring managers should ask the candidate follow-up questions about the thoughts and feelings they had and the actions they took.

If someone can’t answer a question, Benjamin said, it may be a sign that they shy away from tough conversations or have trouble admitting mistakes. He said hiring managers should use the answers to gauge how much self-awareness the candidate has of their thoughts and emotions. If they have trouble describing situations, they may lack emotional awareness.

For those who can describe specific situations, Benjamin encourages hiring managers to consider whether their actions demonstrate the ability to take ownership, show personal accountability and step into pressure situations.

“While you need to ensure that people meet the minimum requirements of IQ, experience and technical skills, the bottom line is, if you aren’t hiring and developing people for emotional intelligence skills, you are not going to be competitive in the future,” Benjamin said.

Types of jobs that require high emotional intelligence

While it’s the professional opinion of Dr. Shané P. Teran that all jobs should require high emotional intelligence, at a minimum, jobs with emotional labor as a part of their work culture and duties should require their employees to have a high EQ.

“These would-be jobs [are] found within the healthcare industry, mental health, customer service, hospitality, law enforcement, emergency response roles and transportation, to name a few,” Teran said. “In jobs such as these, there is a great need to be in control of your own feelings, understand the emotions of others, and use this information to make decisions that yield a favorable end result.”

Teran admits that some of the jobs listed are pretty obvious, but she noted that individuals working in transportation industries come across many in-transit people from varying lifestyles, events, situations and attitudes. If someone can’t gauge the emotional state of an individual who might be in a very bad space or have ill intentions, people could get hurt.

Improving current employees’ emotional intelligence

Sometimes, employers must work with what they have, which means improving their current employees’ emotional intelligence. Here are a few ways to accomplish this:

  • Train for each EQ domain. Teran suggested offering interactive training programs and more long-term coaching support to help build, enhance and maintain the four domains of EQ (self-awareness, self-management, social awareness and relationship management). While an employee may not have a customer-facing or interactive role, any employee expected to communicate with team members should use EQ to manage professional relationships better and tend to their own emotional regulation needs.
  • Practice meditation. Tina Hawk, senior vice president of human resources at GoodHire, said that a significant aspect of developing emotional intelligence is our ability to self-regulate emotions. Meditation is one of the most effective and popular methods for achieving this. It’s also important for organizations to understand workplace stress and offer stress-reduction opportunities and employee wellness plans. Highly stressed individuals usually struggle to regulate their emotions.
  • Set an example. Employees look to leaders to set an example for many things in the workplace, and regulating and properly displaying emotions is one of them. If managers or higher-ups take steps to improve their emotional intelligence, it sends a message to employees that this is something the company values, which may encourage employees to improve their emotional intelligence.
  • Get HR involved. Your HR department, or whoever has an HR role in the company, should be directly involved in creating formal processes for improving emotional intelligence. These processes can be part of successful onboarding or retraining programs for current employees. Making it a formal program will make employees feel like it’s vital to their job, hopefully spurring them to take it seriously and practice emotional intelligence in their work life and personal life.

Emotional Intelligence Skills: How to Spot Them in Hiring [Business News Daily]

About Our GE Network Expert - Min Tang

Categories
Branding

Creating a Great Corporate Logo

A company’s branding is an important part of its consumer-facing identity. No aspect of branding is more visible or immediately recognizable than a company logo.

  • A corporate logo is an image or visually appealing set of words that reflects your brand’s values and distinguishes you from competitors.
  • To create a logo, you’ll need to reflect on the meanings of certain fonts, shapes, lines, and colors and how they dovetail with your brand. Obtaining audience feedback through a focus group is helpful.
  • You should change your logo if your offerings shift, your brand has recently received negative press, or your logo is outdated. But be careful: Altering a popular logo could hurt customer loyalty.
  • This article is for small business owners who want to develop the perfect logo for their company.

Given how prominent logos are, rebranding can have an enormous impact on a company. It’s critical for businesses to go about rebranding the right way and avoid confusing or upsetting their audiences.

In a recent study, C+R Research examined some major brands and how their logos have changed in relation to their revenue over time. The results shed light on corporate logo design and the benefits and risks rebranding poses to businesses.

Major companies like Starbucks, Apple, Amazon and Levi’s have each taken different approaches to logo redesigns and rebranding throughout their histories. These industry giants’ rebranding experiences hold valuable lessons for small businesses considering changing their corporate logos.

We’ll explore the importance of a corporate logo and how to design an effective logo that will represent you well to consumers.

What is a corporate logo, and why do you need one?

A corporate logo is a symbol that represents and identifies your business. It distinguishes your business from others and hints at your identity and values. It also invites people to learn about your brand and helps build customer loyalty.

Perhaps most importantly, your logo goes everywhere: on your business website, social media pages, business cards, marketing materials and more. If you run a storefront, it goes there too. Think about all the Target logos you see when you shop there.

According to C+R, the most effective logos are wordless and minimalist. Dan Ferguson, CMO at Adore Beauty, advises businesses to keep logos consistent, simple and memorable.

“Whether you’re starting from scratch or just want to give your logo a facelift, think carefully about the colors, shapes, patterns, and fonts you use and the emotions they create around your brand,” he said. “If there is a mismatch between your identity, values, and logo, it can lead you down the difficult path of trying to market a disengaging or downright confusing brand.”

Ferguson offered the following insights on different logo elements and what each can convey to consumers.

Color

Color psychology plays a massive part in the messages your logo sends and how consumers interpret those messages, said Ferguson. What do your logo colors say about your brand? What emotions do your colors elicit?

Research by 99designs shows that consumers associate warm colors like red and orange with passion, vigor, and energy, while cool colors like blue and green are associated with tranquility, refreshment, and nature.

Shapes and lines

Logo shapes mean more than you may think. They can enhance your overall brand meaning and provide further insight into your identity and emotional messaging, Ferguson noted.

  • Circular: Circular designs can convey ideas of positivity, endurance, community and even femininity (e.g., World Wildlife Fund, Chanel).
  • Square: Square designs or those that use sharp, hard edges connote balance, symmetry, strength, professionalism and efficiency (e.g., Adobe, National Geographic).
  • Triangles: Triangles communicate messages intended to be masculine, powerful, scientific, legal or even religious (e.g., Adidas, Google Play).
  • Horizontal: Horizontal lines impart emotions associated with tranquility and community.
  • Vertical: Vertical lines are more related to strength, aggression and masculinity.

Font

Just like colors, fonts become identifiers for your brand and behave in a similar way to shapes. What messages do your fonts carry or reveal about your brand?

  • Angular: Angular fonts can reveal your brand identity as dynamic and assertive, while gentler, rounded typefaces come off as youthful and soft.
  • Bold: Bold fonts are more masculine, while cursive fonts are more feminine.

Ferguson notes that one font in a logo is ideal, but don’t mix more than two fonts. Whatever you choose should be clear and easy to read.

Words vs. no words

You should use a consistent font in your marketing emails, graphics and other visual materials. In fact, email marketing services like Mailchimp often prioritize logo use. (Read our Mailchimp review to learn more.)

However, you don’t need words in your logo, though they’re generally recommended for smaller, newer businesses.

Think about it: Can your company really convey its message with just an image before becoming a household name? The answer lies in how a handful of corporate logos have changed over time.

Once upon a time, Adidas, Shell, and NBC all had symbols and words in their logos – a “combination mark.” Each logo included the company’s name under the image. Over time, as these companies became trusted household names, they became identifiable on image alone. They dropped the name and left behind a visual-only logo known as a “brandmark.” The result is a crisper, more compact – but no less identifiable – logo.

Target audience feedback

Your logo is among the key ways you’ll reach your target audience. It only makes sense, then, to get your audience’s feedback on your logo. Focus groups consisting of your target customers can help here. What about your colors, shapes, lines and fonts has a meaningful impact on them? What misses the mark?

Once you have the answers to these questions, you can incorporate this feedback into a revised logo. You might also want to present more than one logo option to make the most of the occasion.

Different logo options

If you invest all your time and energy into developing only one logo, you might get tunnel vision and fail to consider some glaring flaws. That becomes a nonissue when you draft several logo options. You can bring all these options to a focus group to determine the most impactful. Then, with the group’s feedback, you can adjust the logo to further strengthen its impact.

What you can learn from household-name corporate logos

While the C+R study found that each company’s revenue sometimes fluctuated around the time of logo change, there was no consistent correlation. The conditions surrounding a redesign and the actual product or service are likely more important, said Matt Zajechowski, outreach team lead for Digital Third Coast.

“One thing this analysis confirms is that a lot of marketers who are fretting about the relation of brand aesthetic to revenue should probably be turning their attention to other things first,” Zajechowski said. “There was no consistent, noticeable correlation that showed different logos lead to more or fewer sales. … The most interesting pattern we noted is that many major brands, particularly tech brands, fuss with their logo a lot in the early years. Then, as soon as they take off and experience explosive growth, they back off the logo and leave it alone. Amazon, Microsoft and Twitter are great examples of this behavior.”

So what else can we learn from C+R’s findings? Below are some key takeaways from four corporate giants included in the study.

Starbucks

Starbucks, the ubiquitous coffee shop, was established in 1971 with a retro, brown version of its now well-known circular logo. It first added the green-and-white color scheme in 1987, then updated it with a sleeker style in 1992.

In 2011, Starbucks dropped the text “Starbucks Coffee” from its logo entirely, leaving just the central image. Each rebrand was a new iteration of the same logo, with minor changes, often in the direction of a sleeker, more minimalist style.

Apple

Founded in 1976, Apple launched with a drastically different logo than the well-known apple it boasts today. The following year, Apple underwent a redesign that introduced the first apple logo with a rainbow color scheme.

In 1998, Apple rolled out two new logos based on the same image: one in black and the other in a light blue. In 2001, Apple’s chrome logo debuted. Then the company started to increase sales and, in 2007, debuted another chrome apple logo with a shimmery new finish.

Finally, the company introduced a new iteration of the simple black apple logo, which it still uses today.

Apple’s logo redesigns almost always seem to be moving toward a futuristic or advanced feeling. These efforts would naturally be helpful to a big technology company’s brand.

Amazon

After incorporating in 1994, Amazon rebranded in 1997 with two new logos, one of which would go on to serve as the basis for its modern “Amazon.com” imagery. One year later, the company developed two more logos. In 2000, Amazon rebranded yet again, this time sticking with the logo for the long haul.

Amazon has cultivated a brand around one image after iterating six different logo designs in its first six years of existence. Importantly, Amazon began as a bookseller, then expanded to “books, movies, and more,” and now has a hand in seemingly everything. It’s common for a company to rebrand when the business model changes or expands.

Levi’s

Levi’s is known for one major product: jeans. This famous denim company was established in 1853 and only once changed its logo – in 1936, to today’s red-and-white Levi’s imagery. The brand has used the same logo ever since.

With such an iconic name – Levi Strauss – attached to an easily identifiable product, it’s worth asking if Levi’s ever really needed much of a logo redesign beyond the simple, recognizable logo designed in the ’30s.

Here are some instances when you should consider a logo change:

  • Your logo’s style is outdated.
  • Your company is expanding its product line.
  • You are merging with another company.
  • You want to reduce negative associations with the brand.
  • The brand has globalized, making language less relevant.

What are the risks of logo redesign?

These are some potential downsides of a logo redesign:

  • If consumers are attached to the existing logo, a redesign could backfire and hurt sales.
  • Seeking feedback prior to release from focus groups, for example, can expose weaknesses in the redesign.
  • Change doesn’t always mean progress.

How to Create a Great Corporate Logo [BusinessNewsDaily]

About Our GE Network Expert - Min Tang

Categories
Operations

Virtual Phone Line

Considering a virtual phone number for your business? Here’s everything you need to know about using a virtual phone line.

  • You can get a virtual number alone or as part of a virtual phone system package.
  • Many virtual phone providers allow you to port your traditional phone number to a virtual one.
  • Having a virtual phone number can make you accessible by phone anywhere, anytime, while maintaining your personal number’s privacy.
  • This article is for small business owners considering using a virtual phone line as part of their business phone system.

A reliable telephone communication system is one tool every business should have. Traditionally, though, a good business phone system was expensive and difficult to implement in small businesses.

Today, a virtual phone number is a simple, affordable solution that can help expand your business beyond the confines of a traditional phone line. Here is everything you need to know about virtual phone lines.

What is a virtual phone line?

A virtual phone number, or direct inward dialing (DID), is a telephone number that is not tied to a specific phone device or line and allows the user to redirect and route calls from one number to another number, IP address, or device. Virtual phone lines are also known as “online numbers.”

Traditionally, phone numbers were designed to work over a single phone line that was physically connected from the phone company to your home or business, and any calls made to that number could only be sent to that specific physical location. Cell phones, while more mobile than landlines, are still dependent on cell towers to provide coverage. A virtual number gives a business greater control and flexibility in how it receives calls by removing these physical limitations.

How do virtual phone numbers work?

Virtual phone numbers rely on the internet instead of a phone company or cell tower to provide coverage, which allows users to be reached by phone or computer. It also allows you to change the device you use in real time. For example, if you only want to be available on your mobile phone at certain times, you can route all calls you receive during work hours to a virtual phone line.

How to get a virtual phone number

Virtual phone numbers can be purchased several ways. If your business already has a Voice over Internet Protocol (VoIP) system, you can add virtual numbers to your current package through your VoIP provider. This generally costs $5 to $10 a month per number.

If you want to purchase a virtual phone system, you can get a package that includes one virtual number and a certain number of extensions and minutes. Minutes are incurred depending on how long you talk on the “business line.” A virtual phone system plan’s costs start at $10 to $12 a month for one or two virtual numbers with 300 to 500 minutes, going up to $25 to $50 for two virtual numbers with 2,000 to 3,000 minutes.

If you don’t already have a virtual phone system, you can go through a provider that only sells virtual numbers. These are some of the most popular virtual phone line providers:

  • Google Voice provides individual users with a free virtual phone number that can be used for calls, text messages and voicemail. It has an easy-to-use app for smartphones or computers, and you can link the virtual number to a mobile or landline number. Business plans start at $10 a month per user for up to 10 users in 10 domestic locations.
  • MightyCall is a cloud-based virtual phone system that offers phone calls, text messaging, and voicemail as well as smart call forwarding and call recording. Multiple subscription plans are available, starting at $219.99 a month with an available seven-day free trial.
  • Grasshopper supports calls, texts and voicemail. It offers three service plans, starting at $26 per month, allowing you to choose the one that works best for your business.
  • 8×8 is a cloud-based VoIP unified communications system that boasts highly reliable service, three-way calling, online voicemail, call forwarding and ring groups among its many features. It also integrates with office programs like Salesforce and Slack. Plans start at $12 a month per user. Read our review of 8×8 for more details about its VoIP solutions.

What are the benefits of a virtual phone number?

Virtual phone numbers offer a strong list of benefits and features to help small businesses compete with larger organizations. They provide flexibility in hardware, endless options for localization and tons of cost-saving potential. Compared to traditional business landlines, virtual phone numbers make a lot of sense for businesses of all sizes.

1. Ability to receive calls anywhere

Without being tied to a physical location, you can receive calls anywhere, anytime and on your preferred device. For example, if someone in your company is going to be away and needs to be reachable by phone but doesn’t want to give out their cell phone number, you could assign a virtual number to their cell phone.

2. Incoming call distribution

Virtual phone numbers are also beneficial for companies with multiple office locations. Instead of a phone ringing in one office, incoming calls can be sent to phones in each office. You can do this by making your virtual phone line’s destination a call queue or ring group, which will ring the phones of any employee who is designated as part of the queue or group either simultaneously or sequentially, depending on your preferences.

3. Localized phone numbers

If your office is located in a different area than your customer base, you can assign a local area code to your phone line. This helps you establish a presence in a key area and lowers costs on incoming calls. Customers are more likely to call and answer calls from a local number than one with an area code they don’t recognize.

4. Integrations with marketing campaigns

You can also track key customer metrics through your virtual phone line. Many CRM systems let you assign a unique number to a specific campaign, for example, so you’ll know if someone is calling for that campaign based on the number alone. This data can be helpful in evaluating the effectiveness of a campaign.

5. Fewer equipment charges

Virtual phone lines can save your business thousands of dollars in telephony and equipment charges. Because they are 100% digital, virtual phone lines require no hardware, equipment, installation or maintenance.

6. Advanced features

When searching for a virtual phone provider, see if the company you’re considering offers text and voicemail features in addition to phone service. More expensive and complex plans typically offer features like three-way calling, ring groups, caller ID, call waiting and forwarding, call recording, and call transfers. You should also see how reliable the service is in terms of uptime and whether customer support is included in your plan.

What are the drawbacks?

The benefits of virtual phone lines vastly outweigh the cons for most business users, but there are a few potential drawbacks compared with traditional landlines.

1. You’re always “available.”

The foremost concern is the effect on work-life balance, said Matt Schmidt, CEO of Diabetes365. “The downside, in my opinion, is that you are accessible almost anytime you are awake. Most people are workaholics to begin with, and having the ability to make another call from your home or wherever may lead to burnout.”

2. The call quality depends on the internet.

Another drawback is the inconsistent call reliability. Because a virtual phone number is purely internet-based, the call quality will only be as strong as your internet connection.

3. Data limits can be costly.

If you are on a plan that uses minutes, you must be conscious of how you are using those minutes, ensuring you don’t waste them on spam or non-business calls. Otherwise, you run the risk of driving your costs up above your budget.

Frequently asked questions about virtual phone numbers

How can I get a virtual phone number for free?

Several free virtual phone number providers are available online, such as Google Voice for personal use. Simply choose your preferred provider and open an account, choose your desired area code, and begin using your virtual phone number. Many virtual phone providers offer a free phone number for individuals but have paid options for businesses.

Can a traditional phone number become your virtual phone number?

Yes, you can convert your existing traditional phone number to a virtual one. This process is called “porting” and is available through most virtual phone number providers.

What countries can you get a virtual phone number in?

You can get a virtual phone number in most parts of the world, though the specific countries may vary by provider. Most providers’ services are available in 50 or more countries, with some boasting availability in over 100 countries.

How long are phone numbers?

Virtual phone numbers follow the same 10-digit format as a standard U.S. landline with a three-digit area code followed by the phone number. Unlike traditional landlines, virtual phone numbers can be purchased without a physical address that’s tied to the corresponding area code. This allows businesses to create the appearance of a local presence in a geographic region from anywhere in the world. However, instead of utilizing a local area code, many national companies opt for a toll-free prefix such as 800, 888, 877, 866, 855, 844 or 833 for their virtual phone numbers.

What Is a Virtual Phone Line? [Business News Daily]

About Our GE Network Expert - Min Tang