Categories
Uncategorized

Travel Blog

A travel blog is a great way to document your travels, share your experiences, and show the amazing destinations you’re visiting. Becoming a successful travel blogger is all about creating great content for users on a consistent basis. Once you establish a travel blog and a following, you can find ways to monetize it and grow your channel. Let’s go through how to start a travel blog and how to make money blogging.

What is a Travel Blog?

A travel blog is a way to document your travels and show your destinations. It can be done in the form of a travel vlog, with primarily video-based content. Other options include long-form written blogs that describe travel experiences and share travel tips, a photoblog of your travels, or a combination of the above.

Why You Should Start a Travel Blog in 2022

Becoming a travel blogger is one of the best ways to share your experiences, and it has many benefits, such as:

  1. Monetization: As you grow your following, you can monetize your blog through different avenues and earn money (which helps you travel more!) and create a profitable travel blog.
  2. Advice: You can share advice, helpful tips, and your experiences with others which can be beneficial for travel destination research.
  3. Memories: As you travel, you have a way to document your trips and preserve your adventures and memories online on your own blog.
  4. Connections: You can connect with other travelers online and offline by sharing your content on a serious travel blog, so you can get advice, meet new people, and have new experiences wherever you go through a travel blogging community.

Starting a Travel Blog in 13 Simple Steps

Starting your own travel blog isn’t as hard as it might seem. You can create a brand new blog in a few simple steps and optimize for Google search to increase your reach. We’ll go through some of the steps successful travel bloggers have taken to start their blogs and how you can create successful blogs.

1. Learn Everything You Can About Travel Blogging

Before starting with a blog and blogging platform, establish a solid foundation for your blog by taking courses. You can take a travel blogging course specifically and general freelance writing courses depending on the medium you choose for your travel blog.

2. Choose a Niche

A general blog can get lost in the competition. The best way to differentiate? Choose a niche when creating your personal brand. The niche will depend on the types of trips and your interests, but some examples include solo travel, budget travel, luxury travel, off the beaten path, and more for your travel blog theme.

3. Look at Your Competition

Once you’ve selected a niche, take a look at what other travel blogs are doing and how professional travel bloggers are building their following. Some things to note are how often they post, what kind of content seems to get them more engagement, and how they interact with followers on social media platforms.

4. Get the Necessary Tools

There are many digital marketing tools that can help you become a successful blogger. Make sure to undertake search engine optimization for your posts using tools such as Yoast SEO to gain visibility. You can also use tools like Google Analytics to understand traffic on your own site and optimize accordingly. Google Analytics features detailed analytics, including clicks, bounce rates, and user behavior, to help you identify how users are interacting with your content.

5. Choose a Web Hosting Provider

There are many different hosting companies with various deals available, so take the time to select a hosting company for your website. Most travel blogs are created on a self-hosted WordPress account, making them easy to set up. Look for a hosting provider that you can use with the WordPress platform to make it easy to set up and host basic pages of your blog.

6. Buy a Travel Blog Domain

Once you’ve chosen a hosting provider, go through their hosting plan in detail. You should purchase an exclusive domain name and domain privacy protection for your travel website. Some may have offers if you buy hosting, so look for exclusive deals to gain a free domain name for your travel blog.

7. Create Your Travel Blog

Once you have the domain and hosting set up, you’re ready to start. Install WordPress to make it easy to set up and maintain your first blog posts. A WordPress blog is easy to format and post. You can also find additional tools on the WordPress dashboard to enhance your blog by adding WordPress plugins. You can use free themes for your WordPress site or a premium theme that you purchase for website design. If you’re not comfortable setting up your WordPress theme, you can work with a cheap web developer to get the website up and running with a free theme.

8. Organize Your Site

Now that your site is designed, you should use the WordPress content management system to organize your content and make it easy for users to find content on your site. Look at other professional websites to see how other bloggers have set up their website sections.

9. Write Your First Blog Post

The next step is to start writing your first blog and posting it. You can talk about exclusive travel tips, your experiences in a country, or really anything that you’d like. Focus on making it valuable for users, and include information you wish you had known beforehand to give users an exclusive look at your travel.

10. Optimize Your Blog Post for SEO

Making sure search engines can find your posts helps you gain more followers as that can help with making money. Add in relevant keywords based on what people are searching for in travel blogs and the destinations you’re writing for. Posting regularly and optimizing for SEO as much as possible will help you grow your travel blog exponentially.

11. Publish Your Post

After you’ve written the post, it’s time to publish it. You’ll need to preview the formatting to ensure it shows up on the website correctly and hit publish. You can find helpful articles on publishing the blog on a free WordPress website if you’re unsure how to.

12. Share on Social Media

Now that the blog is up, it’s time to promote it! Word of mouth marketing helps increase social media coverage to drive more views and traffic to your business. You can promote the post within your own network on any social media platform to start with. Ask for feedback to gauge whether people can tell how much effort you put in and what users would like to see so you can improve moving forward.

13. Grow Your Travel Blog

After the first post is published and promoted, you’re on your way to becoming a seasoned travel blogger. A successful blog is all about ensuring that you’re posting consistently and that users find your content valuable (and tell you that!). Encourage users to leave comments, like posts, and ask questions to build your following. Once you start seeing engagement, you can seek opportunities for sponsored posts and affiliate marketing to become a successful owner of your blog.

About Our GE Network Expert - Min Tang

Categories
Uncategorized

Virtual Assistant Business

What is a Virtual Assistant Business?

The virtual assistant industry has seen a boom over the last few years as more people have taken up the profession. A virtual assistant business offers specialized skills and services to business owners, ranging from general administrative tasks like scheduling appointments to customer relationship management and other services to busy professionals.

Is a Virtual Assistant Business Profitable?

Virtual assistants can generate significant income for themselves, but it depends on several factors such as hourly rate, working hours, number of clients,, and more. In the US, the average salary for a virtual assistant is up to $20 an hour, but professionals can charge more or less depending on experience and availability.

Why You Should Start a Virtual Assistant Business in 2022

There are many reasons to start your own virtual assistant business. If you’re not sure how to start a virtual assistant business or why you should do it, here are just a few reasons why you should consider it:

  1. Set your own schedule: You can work part-time or full-time as needed based on what your clients
  2. Work on different projects: Increasing your client base allow you to offer specialized services and work with various clients, so there’s more variety in your work.
  3. Good source of income: A VA business can be a good source of revenue if you’re looking to make some money on the side or if you’d like to go full-time
  4. Easy to start: You can begin to (or stop) a virtual assistant business whenever you want, and you need very little to get started.
  5. Value: You can serve an important function for small business owners and busy professionals that need your services and offer value to potential clients in a variety of ways.

Starting a Virtual Assistant Business in 15 Simple Steps

Once you’re ready to be a virtual assistant, keep up the momentum and start setting up your business. We’ll walk you through how to create a successful virtual assistant business and how to become a virtual assistant for clients.

Choose a Niche

The first step to becoming a virtual assistant is to pick a niche for yourself. For example, some VA businesses only focus on administrative tasks, while others offer services like maintaining social media accounts, scheduling, and other ad-hoc tasks that a personal assistant might offer. Think about your skills and where you think you can offer the most value, and go from there.

Know Your Target Market

Once you’ve identified your niche, think about who your target market is. Are you going for a busy professional, such as a solopreneur or a real estate agent? Or would you instead offer VA services to a small business or company? Many virtual assistants work as a personal assistant or as a virtual receptionist for businesses, while others work with multiple clients.

Create Business Plan

Your business becomes more official once you make a business plan, which consists of several elements:

  • A business name, business license, and legal entity, if needed
  • Information about who you’re targeting as your market
  • How you plan on gaining new clients
  • Marketing materials for your business
  • Operating expenses
  • Income targets

Set Up a Business Bank Account and Credit Card

Once you’ve come up with a business plan and a brand for your VA business, your next step is organizing income. A business bank account and credit card help separate your work money from your personal money and make filing taxes easier.

Consider Taking Our Business Insurance

Business insurance is an essential step because it protects you from liabilities and gives your business more security. It’s a cost-effective way to keep your business operating. It makes you look credible to potential clients, and it can help with marketing efforts.

Invest in the Relevant Tech

VA businesses need the right tech to offer their services to busy clients, which can vary depending on the type of tasks being completed. Some important equipment to consider includes:

Sort Out Your Business Structure and Register

There are different business registration options and legal entities you can use to structure your business and pay for taxes.

  • You can work as a sole/independent contractor and report your earnings to the IRS. For this option, you should work with a tax professional to understand how much state and federal taxes you’ll need to withhold
  • You can register as an LLC and pay yourself a salary
  • Another option is to register your business as a corporation, but that may have different tax implications depending on the state you are in

Plan a Marketing Strategy

Now that your business is up and running, it’s time to think about marketing yourself to small business owners and online businesses.

Make sure to highlight how virtual savvy you are, how you can offer value to business owners, and be clear about the services you offer. Look at elements of your business plan to define your marketing strategy and what channels will be best suited for your services.

Price Your Services

When hiring virtual assistants, most businesses tend to worry about costs – especially small businesses. Being upfront and competitive with your pricing will set you apart from other VA businesses.

Before pricing yourself, look at what others in your area are charging, especially those with a similar experience level. Some VA businesses start with a low hourly rate such as $15-20 an hour to entice small businesses and then raise prices once they gain an established client base. You can also charge flat fees and retainers for different services, and create pricing packages to appeal to different clients.

Create a Business Website

As a new business, establishing yourself is key – a website helps make that happen, and it can make the difference in landing your first client. You can create a sleek and simple website that showcases your services, and it can serve as your business card.

Market Your Business and Find Clients

Market your business through a variety of channels such as social media, paid ads, and local newspapers to reach as many people as possible. You can find virtual assistant jobs and apply to them on job sites as well to broaden your search for clients. Dedicate at least some time in the month to market to your current network and find new clients to build your business.

Search for Virtual Assistants

You can find virtual assistants to grow your network and extend your service offerings through third-party websites and LinkedIn. This way, you’ll have a strong connection with virtual assistants in different locations and areas to increase your coverage for clients and expand.

Invest in a Time Tracking Tool

Most virtual assistants start with hourly contracts, which Is why time tracking tools are so useful. You’ll be able to bill clients with transparency, and also keep an eye on working hours, output, and how you can grow your business.

Some great time tracking tools include:

Ask for Reviews

Reviews are everything! Once you build up a solid base of customers and have regular work coming in, make sure to ask them for reviews! Glowing reviews can really make a difference in building your client base, so make sure to periodically ask. You can post reviews as testimonials on your website, on professional profiles for networking, and other channels as a marketing strategy.

Scale Your Business

As you build your services and grow your business, think about how you want to expand. Do you want to offer more personal assistants to businesses to increase coverage? Or do you want to grow your current client base and try to offer more services to entice them? Scaling your business is about balancing capabilities with resources, and looking at what your clients are asking for and how you can provide them more value.

How to Start a Virtual Assistant Business [Smallbiztrends]

About Our GE Network Expert - Min Tang

Categories
Human Resource

Creating a Positive Work Culture

Workplace culture has always played a major role in business ownership. However, the rise of remote work has changed how many entrepreneurs approach this issue. Whether you work in an office or from home, it’s important to tailor your workplace environment to your needs and those of your team. Here are tips from members of the online small business community.



Launch Your Remote Career with These Free Courses

The rise of remote work has brought about more opportunities for people to launch brand new businesses from home. But there may be a bit of a learning curve for those just starting out. Luckily, there are free courses that can help. This post by Holly Reisam Hanna of The Work at Home Woman features many options.

Decide If a Physical Office Makes Sense for Your Business

Some businesses can still benefit from working together in person. But others don’t need office space at all. In this Noobpreneur post, Neil Duncan goes over some determining factors to help you decide which route is right for your company. And BizSugar members shared their own thoughts here.

Keep Employee Retention High in the Era of Remote Work

Workplace culture is important whether you work in a physical office or not. There are several factors that play a role in retaining top talent. Raul Galera offers thoughts and tips in this post on the Time Doctor blog.

Carefully Set Up Your Startup Work Environment

Whether you plan to welcome employees into an office or work from home, it’s important to carefully consider your company culture. The influences outlined in this Startup Professionals Musings post by Marty Zwilling may help you create a successful environment for your team.

Improve Collaboration with Personal User Manuals

Every employee has different workplace preferences. So sharing these differences can help foster effective collaboration. Enter personal user manuals. Read about this concept and how to implement it in your workplace in this Process Street post by Jenna Bunnell.

Learn How Web 3.0 Can Impact Your Business

The internet has impacted basically every business across the world. And the technology continues to evolve. The latest iteration, known as Web 3.0, offers even more opportunities and benefits. Learn more in this Decipher Zone post by Mahipal Nehra. Then see what BizSugar members are saying in the community.

Organize a Successful Conference

In-person events are coming back, just like in-person workplaces. Whether you use a traditional or remote work model, there may be benefits to getting together in person at conferences. This Pixel Productions post by Martha Jameson examines how to plan these events.

Get Your EIN in Order

Managing a team is about more than just creating workplace culture. An EIN is important for completing paperwork and staying compliant when building a team. If you already have one, there are certain circumstances where you may need a new one. Nellie Akalp of CorpNet explains here.

Support Women in SEO

Women have often been underrepresented in SEO and other tech adjacent sectors. But supporting women can empower them and improve workplaces across the world. In this Bright Local post, Jenny Bernarde features several women in the industry and explores how to support them.

Stay the Course in Your Business

There are seemingly endless opportunities for businesses to grow and change. Some may even try new things like remote or hybrid work. But if you know what you’re good at, there are benefits to staying the course. Rachel Strella of Strella Social Media discusses it here. And the BizSugar community shared their own thoughts here.

About Our GE Network Expert - Min Tang

Categories
Uncategorized

New AI Features for Google Workplace

New AI Features Coming to Google Workspace

Google has been using machine learning in the cloud-based Workspace platform for a few years now, with the main aim of making the work day more productive and impactful. Now these latest AI innovations are designed to help employees bring focus to the things that matter and to collaborate securely, as well as improve human connections across the variety of places where work happens these days.

Google Reducing ‘Information Overload’

Google say they have been listening to their customers to discover the biggest cloud-based challenges facing businesses, as well as noticing many of the same issues in their own teams. For example, one of the biggest challenges cited by Google’s business-owning customers is staying on top of the vast amount of information flowing across desks and devices.

Google customers have reported that hybrid work has increased the sheer volume of emails, chats and meetings for their organizations, leading to information overload for many employees. Some of the new AI innovations are focused on solving this problem, though there are other useful additions too.

Video Quality Enhancements and Interactivity

Google explained that they are using machine learning to improve the meeting experience in Google Meet. A statement on the Google cloud website says: “To make it easier for people to connect and share rich content in Google Meet, we are delivering enhancements to image, sound, and content sharing capabilities later this year. Portrait restore uses Google’s AI to help improve your video quality by addressing issues caused by low light, low quality webcams, or poor network connectivity. This processing automatically happens in the cloud to enhance video quality without impacting device performance.”

Google also address the issue of poor lighting, adding a new AI feature called ‘Portrait light’ which simulates studio-quality lighting in a video feed, allowing users to adjust the light position and brightness of their on-screen appearance.

Another new feature is ‘Live sharing’ which aims to make hybrid meetings in Google Meet more interactive by synchronizing media and content across participants. Google says: “Users will be able to share controls and interact directly within the meeting, whether it is watching an icebreaker video from YouTube or sharing a playlist. Our partners and developers can use our live sharing APIs today to start integrating Meet into their apps.”

Extended Summaries and Zero-Trust Security

Google Docs has received new and improved automated summaries which allow workers to catch-up quickly and easily on conversations they missed. Google Workspace has also been built with a zero-trust approach to security, coming equipped with enterprise-grade access management, data protection, encryption and endpoint protections.

About Our GE Network Expert - Min Tang

Categories
People & Relationships

Three Ways to Show Appreciation for Your Employees

Customer reception is vital for business. It’s what keeps the workplace active and able to make changes. Companies can determine how customers feel about certain products and services by using perceptual mapping and other marketing techniques, but how can you show your employees how you feel about them? While customers are extremely important, so are the employees that keep the business running, so it’s good to show them that they are appreciated for everything they do. But how can you do so?

Start the Feeding Frenzy

If there’s one thing that will win people over, it’s food. Everybody eats, and everybody has their own personal preferences, but occasionally buying lunch for the team will work wonders around the office. You’d be hard-pressed to find someone who would deny a free lunch. In fact, they’d likely be thrilled by your offer. You don’t have to do this every day, or even every week, but simply surprising your employees every once in a while will make them feel like you really care about them enough to do things you don’t have to—even if it’s as simple as getting them a sandwich.

Happy Birthday!

Birthdays come around every year, and remembering to acknowledge them can truly go a long way in terms of showing appreciation for your employees. It can be difficult to do something extravagant with a larger company and many workers, but by at least recognizing birthdays during meetings or giving out small goodies, you’ll let them know how you feel. If your company is smaller, you could give individuals a cake or even buy them lunch of their choice. You don’t have to throw them a surprise party or anything, nor would they expect you to, but by just going the extra mile your employees will feel much happier for it.

Plan Outings

A great way to show your employees that you appreciate them and all the work they’ve done is by planning team outings. By gathering everybody up once a year for a day of out-of-office excursions, you can promote teambuilding give everyone a chance to have fun. This could be just about anything: a trip to a brewery, a day at a theme park, an insanely nice dinner followed by the aquarium, or just about anything else you can think of. The team will have a blast, strengthen their relationships, and come back to work with a new breath of life.

Your Appreciation is Appreciated

These are just a few ways you can show your employees just how much you appreciate them, but by just physically telling them that you appreciate their work for the company, you can easily boost their morale for the day. It’s kind, it’s effortless, and it’s free. Not only that, but they will appreciate your appreciation.