Many people believed that email marketing will become obsolete. Now, 2018 is just around the corner, and email marketing has no intention of going anywhere anytime soon. Digital marketers still use email, as it’s still one of the most effective marketing strategies. As a matter of fact, 91% of adults in the U.S. like receiving emails from brands they do business with. In addition, email marketing is 40 times more effective than Facebook and Twitter combined.
That being said, email marketing is still being used and will continue to be used by businesses both big and small. Furthermore, email marketing is a cost-effective marketing strategy. That’s why small businesses oftentimes use email to grow their business successfully. Here are a few reasons why email won’t go out of style in 2018.
Effective lead generation
Having a subscriber list is always beneficial to your business. Not every website visitor who subscribes to your email newsletter is going to become a customer overnight. However, email marketing allows you to craft your messages well and nurture a relationship with your subscribers, as you slowly lead them down your marketing funnel.
That way, if your strategy is good, you’ll eventually convert leads into customers. Moreover, email marketing allows you to identify good prospects. After visitors decide to sign up for your email newsletter, you can identify leads by monitoring prospect’s interests, such as the number of emails opened and how many links they’ve clicked on in your email.
Showcases professionalism
Designing the email you’re about to send to your leads, prospects, clients or business associates is very important. People are more likely to take your offers seriously if the emails they receive from you have excellent design. You can customize your email template by adding elements, such as corresponding colors, fonts, content and logothat match your brand identity.
That way, your emails will showcase professionalism once they reach you customer’s or client’s inbox. Also, you can add your very own signature to the emails you send out. However, in order not to risk making a signature using an HTML editor, you can use an email signature generator to ensure everything is perfect.
It drives more sales
There’s a good reason why email marketing is still one of the most effective marketing strategies. The main reason is that it allows you to segment your email list and communicate with leads in many different ways. That way you can place your leads in different groups and use personalized content and offers to communicate your message to them more effectively. This helps deliver your messages at the right time, and speeds up the conversion process.
Moreover, you’ll get an immediate response, which will provide you with an insight into whether or not your strategies are working well. Furthermore, segmentation allows you to identify leads who are willing to take action straight away and separate them from leads who are still indecisive. The only thing left to do is customize content and offers, so that you can help them make the decision easier.
Improves retention rate
One of the key goals of every business is to retain customers. As a matter of fact, it’s 6 to 7 times more expensive to attract a new customer than it is to retain an old one. In addition, return customers oftentimes spend 67% more than new prospects. With email marketing, you can easily retain customers with specialized messages.
For instance, your emails can update customers about new products, services or sales. Also, you can offer your customers special occasion offers for birthdays, holidays and other events. Moreover, you can reward loyal customers via email or notify them about abandoned carts to remind them to finish the checkout process.
Email marketing is still a powerful marketing strategy, because it offers an effective way to target prospects and improve conversion, as well as customer retention rate. Email marketing is also very cost-effective, which is quite appealing to businesses, especially small businesses and startups. That being said, email marketing won’t lose its popularity in 2018.
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.
