Does trust play are in business? In marketing and sales? How about operations or finance?
According to The Trust Edge by David Horsaager, you can gain faster results, develop deeper relationships and create a stronger bottom line, when people trust you.
According to Horsager, trust is defined as a confident belief in a person, product or organization.
Trust should be congruent. It asks that you do what is right, deliver what is promised, and to be the same each time.
We know trust is important. People want to work with companies and individuals they know like and trust.
If you are not trustworthy people will stop buying from you (89% according to Horsagger.)
So how do you develop trust? The simplest way is to have trust transferred from a someone to you. The reason referrals work so well is a transfer of trust. If you trust me, and I introduce you to a prospect with the expectations that you can help them, this introduction goes a long way to building trust.
Likewise, if a referral is handled poorly, that impacts trust relationship for all parties.
In what ways can you develop trust, other than a personal introduction?
Marketing messages that are consistent and meaningful to the prospect and not lying to the prospect of the sales and marketing process.
Doing what you say you are going to do when you say you will do it.
Being consistent in word and deeds is important.
Being responsive is essential.
Honesty plays a big role.
My belief is that trust is given at first but must continue to be earned.
How do you build trust with others and how would you like others to build trust with you?
