PowerHomeBiz: Online videos are growing in popularity, as more and more people watch videos on the Web — from movie previews to amateur productions. Broadband penetration is increasing especially in the United States, allowing more Internet users to enjoy sound, movement, advanced interactivity, and hence videos online.
You can create product demonstration or video instructional videos to show visitors how to use the products you sell. These videos allow customers to see your products beyond the 2-dimensional pictures, and provide them an opportunity to see how the product works, understand the functions of the product, help them know what they can do with the products, and give a better sense of the size and shape of the product.
You can also offer videos that appeal to your audiences as additional content of your site. Visitors are likely to come back to your site if you offer videos related to their interests that cannot be found anywhere else. Better yet, make the visitors feel more valued and important by letting them share their own videos about your topic.
Google bought the video sharing site YouTube for a whopping $1.65 billion in 2006, a clear indication of the growing power of videos. With YouTube’s traffic quadrupling in the first half of the year, companies are flocking to YouTube to boost brand awareness and benefit from the power of viral marketing.
How to Use Video and Rich Media to Drive Online Sales and Loyalty [PowerHomeBiz]
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Video Marketing
