Article Contributed by Tim Eunice
You’ve got that big trade show coming up, and it’s a must-win for your business.
Everybody who’s anybody will be there: clients, prospects, and (of course) Brand X, hoping to woo away all the business before you get a chance.
You have to stand out! You have to “win” the trade show.
After all, it’s a once-a-year opportunity. Fumble it now, and it’s a long wait until next year.
You probably know that the businesses with the best trade-show displays get the most traffic… and that means they have the greatest opportunity to grow their business and create new relationships with the most sought-after customers.
How is your trade show display? Is it time to trade up, to get a better response at this year’s show?
Have You Considered These Cool Options?
You’ll have a table, and maybe some “swag” to hand out, and (hopefully) a nice brochure or two to describe your business’ unique offerings.
What about these display choices?
- A table-top “throw.” You could have any image, from a logo to a photo to a business card, reproduced by a quality large-format printer onto fabric or vinyl to throw on top of that table and catch the eye of passers-by.
- A retractable banner or two. Whether it springs up from a floor or table-top stand, or hangs from your display, a retractable banner can really make a statement. And there’s a wide variety of materials, including nearly-transparent stuff Brand X never heard of.
- An impressive island. Remember those super-cool “island” displays you’ve seen at previous shows? Creating something like that can be more affordable than you might think.
- Lights and TVs. Nothing grabs attention faster than a unique lighting display, and nothing sells your message with more impact than a sharp video playing on the screen at your display. If you’ve invested in video marketing, you’d be wise to take it with you to the show.
These are just some of the things people are using these days to win their trade shows.
Believe it or not, your large-format printer is probably on the leading edge of these options… and if he doesn’t provide all these solutions, he likely knows who does.
Choose A Display That’s Easy To Work With
The best trade show displays are light in weight, but pack a heavyweight marketing punch.
When you’re choosing your display, make sure you get something that’s easy to pack, easy to ship, and easy to set up. Nothing’s more frustrating than finding out there’s some little part missing, or some other reason you can’t use your new trade show display to its full potential.
The whole rig needs to be relatively easy to take down, too. You don’t want to miss your flight because your trade show display is too hard to break down and pack for its own flight!
Again, your printer will be able to point you in the direction of a trade show display that’s going to be easy to work with, in addition to supremely effective.
Make those guys at Brand X green with envy. Trade up to a great trade show display. If your display gets you the most traffic at the show for the lowest investment, well, there’s a word for people like you: “winner!”
This is a guest post by Tim Eunice the owner of The Visual Edge Signs & Designs Inc