Article Contributed by Rajib Patel
Business videos come with a wide variety of options. Some are the explanatory videos, some about us, some marketing and the last but not the least some are videos that are meant to educate, with some others that are meant to entertain and some designed for both. And while there is no way to guarantee you with a fact that your next business video would immediately gain 10 thousand views and likes on YouTube, below given are some of the major tips you could use to increase the likelihood of being viewed, liked and shared.
Know who your target audience is: Before you write the script or go ahead with the camera rolling, it is very important that you first know who your marketing audience is, what are their needs and requirements, and how your video would help them in their business. Remember your business objectives would help you target who your marketing audience is. For instance if your goal is to drive awareness for your products and services then your marketing audience would be quite different and larger when compared to folks already on your site and need some nudging to drip the products on their carts.
Having a solid concept and script: When it come to the process of creating an influential video for your business, then having a solid script and concept is considered to be the foundation your business. So start by determining the format of the video say for example is it a video regarding the demo of a product or a talking head style video that requires a carefully worded script. Once you are done settling down the format then have an outline created, filling in the required details making sure to story board it.
Hiring a professional to film it or using professional grade and sound recording system: Some of the most viral video on YouTube were filmed by amateurs recording something funny along with mediocre sound and video quality. Having a quality recorded video equipment or a controlled environment is critical when recording a business video for your organization. So in case the sound quality of your video is poor or has too much of external noise then viewers would not respond in the way you want them too.
Have a clear, simple message minimizing the co-operate jargon: A successful video is simple to understand. Customers are generally looking out for things that would help them understand what your business could lead them with. Say for example if your video is a detailed and a complicated one then the viewers would just click away and search for something that is simple and easy to understand. So do make sure that your video is compelling, brief, and is focused on a specific message.
Keeping your video short: Research studies have shown that 53% of your clients and customers who are watching your videos would leave in a minute if they find it to be long. So try and being concise as this would help you keep your audience engaged driving them towards whatever your call to action is.
Feature real employees or customers: Many potential customers would be drawn through the authenticity of real people in the business video of your organization. Through this the customers would know who the real people are in your business and would not turn out to be a skip corporate video.
So have you made any business video that your customers would love to watch then what are the tips and tricks you have learned all the way. Do leave your comments below.
About the Author
Rajib Patel is an expert in the IT industry with over 12 years of experience. He has collaborated with various companies to work on improving enterprise video streaming solutions.