Simplicity is the best SEO concept that produces results.
Search engine optimization is a wide subject, and a lot of people think they have to know the various processes before it can work for them. But the right steps to take when trying to beat competitions and emerge as the foremost internet business website in your niche, is to simplify SEO.
Create a platform whereby you can interact with proven facts, instead of flowing with guess work and assumptions.
In line with your goal, here are three simple ways to fully implement SEO, and how to produce the right Content that works. See next line:
Create – Convince – Capture – Convert
Create Unique Content
Before search engines could send organic traffic to your website, you need to create unique Content. Regurgitated Content will not cut in – at least, not in the Panda and Penguin era. The best content creation process begins with thorough research.
Getting to know your competitors is a good thing. If a particular webpage is ranking against or ahead of you, it’s the right time to ask intelligent questions.
What have you failed to do? Are your keywords good enough and how competitive are they? Once you can answer these questions, you’ll be able to craft undiluted articles, press releases, blog posts, review articles and so forth to boost your ranking.
Note: keyword research should be the foundation of every search engine optimization task. It doesn’t matter if you want engagement on your site or to sell a specific product or service, without giving search engine spiders directions, your target audience would wander off your path.
But use keywords discreetly, placing them naturally as though they’re part of the content itself. Start creating exceptional Content today.
Convince the Prospect
There is no better way to convince prospects than to use a strong voice. You can’t afford to imitate competitors, or walk in their shadows. Potential customers who need your product and services are desperate for that unique personality.
Until you convince them, the quality and valuable products in your warehouse will not be sold. Did you know that attracting targeted traffic from Google isn’t the yardstick for making sales? You might get 1000 buyers to your sales page, but if the hook is missing, they would click away.
Have a unique personality. Connect emotionally with people. If you research long-tail keywords and optimize with them in your Content, the chances of ranking on Google first page within a short while is high, but it wouldn’t make a difference until you master the art of persuasion. Copywriters understand that persuasion is the key to winning sales and generating buyer leads.
Capture the Audience
Real marketing doesn’t end with quality Content and distribution. The most vital task in web marketing is to capture your audience. While search engines can send the prospects to you, it’s your duty to convert them.
Most internet entrepreneurs are struggling to boost sales. They have neglected the primary objective of starting a business – which is to provide the right solutions to a set of people. It would be easier to convert your audience if they’re the right people.
That means the content you create has a part to play in leading the right audience to your product funnel. If your content isn’t relevant or well-planned, you might be serving the wrong people.
When you capture leads, you should follow-up with in-depth information about your product or service. It’s all about serving the right meals to those who matter in your business. Since they’ve given you the go-ahead (permission), nothing should stop you from profiting.
Convert Prospects into Customers
Connecting and communicating with prospects can evolve into a more profitable system. When we offer SEO to small, mid-sized and fortune 500 companies, our focus is on establishing the right platform that can funnel paying customers to their businesses.
If you know an author in your city that is making success with every launch, understand that he or she has built a platform. You can’t sell to yourself or to your families and expect to be in business for long. Search engine optimization is the light that brightens up your internet marketing path. It all begins with a tiny idea. An idea that’s has a root in market and keyword research coupled with well-crafted Content.
Use search engines to attract responsive prospects. Turn strangers to subscribers and establish good platform for selling. Until I receive your comments, see you at the top!
About the Author:
Brian Nixon is a search engine optimizer who writes for Pitstop Media Inc, a Vancouver SEO company that provides top rated services to businesses across North America.
