Article Contributed by Nate M. Vickery
Recent years have brought a rather unexpected rise of Twitter influence, at least in the domain of socially targeted issues as well as coverage in popular and mainstream sphere of authority. At the time Twitter was at its beginning of becoming a thing nobody could have predicted it would develop into one of the main social medias for self-promotion, business and news interactions and internet-evoked opinion exchange.
And while getting noticed on Twitter seems as a rather easy and natural thing to do, getting trending on there is actually something you need to wisely plan out. Depending on your target audience and the end result of your intention, there are a few things you should consider doing (or start doing, if you haven’t already) to succeed in your goal.
Given that tailoring your content marketing strategy for Twitter is your main goal this time around, here are some of the best advice you’ll ever get on the topic:
Understand the network you are on
In order to get Twitter followers, you will need to be clever with your messaging. Depending on the network you are on you will have to act in accordance with the responsiveness of that network. The reason why Facebook, Twitter, LinkedIn, Instagram and other networks are so individually successful is because they all operate on a similar basis but with a different approach and sensibility to them.
Twitter is a public channel for non-conservative audiences who aren’t afraid to speak their minds and indulge variety of contents. This is why humor and wit pose as essential in your tweeting – a Twitter person won’t ever go for average – you need to always be on top of your game and follow this unique crowd’s tone.
Get content ideas from Twitter… for Twitter
Twitter information influx is pretty quick so to actually get content ideas for Twitter you should be on Twitter and see what’s up.
If you have your own blog, whether you are working independently or as a company, Twitter is a great way to make use of your content in a way that you make it closer to your potential and existing clients and customers. Find influencers from the business sphere you work in, see what type of content may be trending in your niche currently and apply it to your blog. You can take advantage of link prospecting tool developed by Four Dots SEO company for finding blogs and content on the Internet where your favorite influencers publish their articles; this is a perfect chance to see which articles were most widely distributed on social networks (in this case, Twitter). This way you will know which topics to cover in your or business blog and how interested people will be in following your twitter profile and blog. If you do this mission successfully, you will bring more visitors to the site.
Engage in conversations
To get noticed, it’s important to have presence and be on the outlook for topics you may directly have a link to your business. The easiest way to this is to search topics per key words related to your niche of work and communicate with people interested in what you are offering. Although, don’t be pushy in the attempt to be interactive as you may appear as too aggressive.
Understand what kind of posts will be the most successful
Since Twitter posts are limited to 140 characters you need to be concise, to the point and interesting. Statistics show that posts which are most retweeted are around 100 characters, leaving room for the retweeter’s handle.
The best post on Twitter consists of a:
– link
– hashtag x2
– photo
Obviously, it’s important you switch it up from time to time and make your feed interesting and attractive, to both regular users and those who have just joined Twitter or heard about your channel.
Know the best time to tweet
Since Twitter never sleeps, it’s best to always have something to say. However, research confirms that the best proven time to tweet is throughout the day, actively. Since Twitter has a much faster stream than other networks you will be expected to tweet multiple times a day. The more present you are the bigger chance is you’ll get noticed.
If you are tweeting to reach audiences in different time zones there’s a plug in for setting automatic tweets which will be helpful in the mission to get trending.
Responding quickly is important too because that way you are showing you care about the people interested in your content. Such professionalism is much appreciated, regardless of the network you are on.
About the Author
Nate M. Vickery is a business consultant from Sydney, Australia. He has a degree in marketing and almost a decade of experience in company management through latest technology trends. Nate is editor-in-chief at Bizzmarkblog.com.