Categories
Sales & Marketing

Resultse21 3 Keys to Enjoying Summer AND Growing Your Biz

Who says you can’t do it at all?

Now that summer is here, the lure of playing hokey is warring with the responsibility of getting something done in your business.

But what if it didn’t have to be that way? What if you could do it ALL — make money, grow your business AND have time to play?

Here are 3 keys to having your cake and eating it t/o:

1. Plan your time off.

Now I’m sure you already have your vacations blocked off, but what about afternoons off? Long weekends? Go ahead and plan those as well and get them on the calendar (because you know if you don’t plan your time off it’s not going to happen). Plus if you have time blocked off in your calendar then you can relax and focus during work time because you know you have your “play” dates already accounted for.

Not sure how much time off to block off? Well, there are a couple of things you can do. Do you have a big launch coming up this summer? You may not be able to take as much time off as you’d like, but schedule what you can and see what happens. Have you decided you’re going to “coast” this summer? Then definitely block off more time.

Or just ask your gut. How much time is your gut telling you to take off? That might be the easiest and more reliable way to figure it out.

2. Plan to WORK on your work days.

No screwing around here. You have your time off planned, so on the days where you’re scheduled to get things done, get things done. Because if you don’t, you’re going to be tempted to not take your time off, which means you’ve in effect “lied” to yourself, the Universe, etc. And how much time off are you really going to end up with if the message you’re sending is you’re not honoring your time off?

3. Change up your energy if you’re really feeling stuck or sluggish.

I get it. Just because the calendar says you must work doesn’t mean you’ll actually feel like working. So what do you do on those days where you find that pure willpower isn’t enough?

On those days take a break. Go for a walk. Visit a Starbucks. Blast a song on your iPod and dance around the house. Go outside and lay in the sun for 10 minutes.

The best thing you can do is move your energy around, either by exercising or a change of location or both. It doesn’t have to last long — even 10 minutes is enough. Just do SOMETHING. Chances are when you sit back down you’ll be able to focus on your work.

Above all, keep in mind why you have a business in the first place. Yes there will be times you have to put in long hours but you also need to balance that with time off. Chances are you didn’t start a business so you could work all the time but so you could work when you CHOSE to. Summer is a great time to remind yourself you have the power to arrange your work schedule to suit yourself, your family and your life.

Categories
Planning & Management

Best of the Janes: Improving Time Management

While each business owner has her own unique style, habits and characteristics, every business owner can benefit from improving her time management skills. Whether better time management helps an entrepreneur feel less overwhelmed or provides her with a stronger focus to move her company forward, it undoubtedly will contribute to her overall satisfaction.

Whether she’s a Jane Dough, a Go Jane Go, a Merry Jane, an Accidental Jane or a Tenacity Jane, every female entrepreneur can benefit from the following advice:

* Find an efficient, measurable marketing system. To determine whether a marketing system is efficient, a business owner must be able to measure it. Many computer-generated marketing systems provide software that tracks how often web site visitors buy, or how often someone performing a search ends up at a particular web site. By tracking those and similar metrics, business owners can determine whether their resources are well-spent. Also, the key to marketing efficiency is to ensure that her marketing message is clear and concise, and is directed at the right audience.

* Create a filter. If a businesswoman feels overwhelmed by her workload, she may consider creating a filter, through which all projects must pass before she takes them on. For example, if it’s important to a business owner that a project stretches her creativity, takes only a certain number of hours to complete, and fits in with her vacation schedule, she may decide to accept only projects that fit all 3 criteria. By doing so, she will improve her efficiency because she will be able to work smarter on projects she truly enjoys, rather than working harder on every project that comes her way.

* Set goals. Goals provide direction, so that a business owner focuses her time and energy on moving forward. This way, the time she spends on her business is effective and efficient – and productive.

* Park it. While not all entrepreneurs feel overwhelmed all of the time, an effective way to remain focused on the most important tasks at hand is to create a couple of ongoing lists of projects. The first should be a list of short-term or immediate projects, and it should be visible all the time. The second should be a list of longer-term projects, kept filed away and reviewed periodically. This way, a business owner doesn’t have to worry that she’ll forget about something important – it’s written down – and she always has a visible reminder of the timeliest projects.

* Document systems. By writing down every single step of every single system in her business, an entrepreneur can determine where she can streamline to increase efficiency. Such documentation will reveal obsolete or repetitive steps and it will also reduce training and learning time in the case of an employee transition.

Every woman business owner defines success differently; however, improved time management means more time to strive for success, however success is defined. While entrepreneurial and personal values vary from woman to woman, everyone can benefit from increased efficiency.

Interested in learning more about the five Jane types and which Jane you are? Check out www.janeoutofthebox.com

About the Author:

Michele DeKinder-Smith is the founder of Jane out of the Box, an online resource dedicated to the women entrepreneur community. Discover more incredibly useful information for running a small business by taking the FREE Jane Types Assessment at Jane out of the Box. Offering networking and marketing opportunities, key resources and mentorship from successful women in business, Jane Out of the Box is online at www.janeoutofthebox.com

Categories
Home-Based Business

When Calling In Sick Is Not An Option

The phone was ringing and I couldn’t find the energy to answer it. I knew I should answer, needed to answer, but couldn’t summon the strength necessary. I’d been fighting the discouragement and frustration of a lingering illness for months and didn’t see any end in sight. Doctor’s said I’d see an improvement within six months of beginning this new medicine, but a month in and nothing felt different, in fact, I felt worse. I couldn’t imagine how my business was going to survive if something didn’t change soon.

Dealing with sickness as a mom is always challenging. When you add in the responsibilities of a business it can feel downright impossible. As I dealt with my health problems over the course of the last year, I’ve found a few ways to keep my business afloat while I’m healing.

Schedule your time in small chunks.

During the toughest weeks of my illness, I would set daily goals like “work for one hour” and “work on laundry.” By giving myself small goals like these I was almost always able to achieve them. It is amazing how crossing things off from my to-do list helped me to feel productive. My efficiency was a far cry from what it normally is, but I felt encouraged by these accomplishments.

It’s also imperative to schedule specific times to rest. Despite the fact that I was sick, I felt guilty for feeling so tired all of the time. By penciling in fifteen minutes or so at a time to rest, I was freed from the guilt. It became one more item to check off of my daily to-do list.
The extra benefit was that scheduling it in helped my three-year old to adjust to these short nap times. I would lay on the couch and rest and he would sit with me and watch a movie or play the Wii. This way I always knew where he was and he knew I was there for him if he needed me.

Outsource as much as possible.
My virtual assistant (VA), without even being aware of it, was crucial to me during this time. She was able to take on some of the tasks that I do on a regular basis. What a relief to know that I could count on her to do the things that HAD to be done. Even the weeks when I was at my lowest I knew the necessary tasks were taken care of.

If your kids are old enough you can “outsource” some additional chores to them while you’re healing. My six-year old was such a great source of hope and help to me. By helping me more than usual with tasks like laundry, vacuuming and even cooking (she can put crescent rolls on a cookie sheet better than any other six-year old I know), she felt like she was assisting in my recovery. So often our kids feel helpless, like there is no way that they can help us when we’re ill. This was a wonderful way for her to feel needed and helpful.

Let your family help.
During the months that I dealt with health problems, my family played a crucial role in keeping my business afloat. My husband would often take the kids out to dinner or simply outside to play, giving me time to rest and work if I felt up to it.

Grandma, too, comes in especially handy if she’s available and willing. Although, a neighbor or good friend may be willing to help out when needed.

Don’t take on too much.
Even when you’re feeling your best it’s important to learn the art of saying no. Know your limits and don’t go overboard – even with good activities. When you’re dealing with sickness, it’s imperative that you be honest with yourself about your limits. Don’t try to take on all that you would were you well.

When faced with making a decision about a new project or other activity you’re considering, write out your schedule and take a close look at it. Can you afford to add anything? Is there anything that can be cut?

Be nice to yourself.
Take the time to treat yourself to a small reward near the end of each day. This can be something as simple as taking a bubble bath or going out for fast food instead of cooking. Don’t let guilt overwhelm you. Remember, the better care you take of yourself, the more energy you’ll have for those tasks like cooking and laundry that now seem exhausting.

Categories
Entrepreneurs

Why Sleep Is Not An Option!

enthusiastic.jpgAs i type this entry at 12:03am EST, i am again reminded what I love about owning a business. Its the freedom of knowing that if i want to do work in my home office at midnight and try to change my life and that of my family and employees, no one can stop me! And when i get on a thought trail in the middle of the night, I am hard to stop.
I have decided to sell businesses, buy businesses, fire people, hire people, change people’s reality for both the better and worse, all the while never once worrying about overtime, lack of access to my computer, cleaning crews or login procedures, you see, I own the joint! And it feels good.
For anyone considering starting a business, i will caution or encourage you that if you really have the stomach for it or a passion for an idea, you will be shot by an arrow that Cupid would wake up in sweats with fear of! I promise you that!
As a business owner, I never shut it down. I went on vacation at the end of year at a swank resort in Florida, have a $1000 a night suite for my wife and kids, a spa to die for, 2 pools, beautiful beaches, warm weather, sun and fun at my finger tips, miles of beach and the flattest ground known to man to run and the entire time i am thinking about my newest start up idea.
What will I call it? How will i fund it? Will I have partners? What URL should I secure? Which of my 6 development firms will i hire to build the site and do the optimization? Do i outsource it to my developers in India who are cheaper but challenged with their desire to be so literal? Do i write the content for the site or have someone else do it? What are my corporate objectives? And the parade of thoughts go one for 5 days and 4 nights!
And can i tell you, it was the best vacation i had in years. You see, a business owner is so adept at mental multi-tasking that i can play with my kids at the beach, have cocktails, talk to my wife, answer e mails, think about dinner reservations, plan the route of my morning run and which spa treatment by whom and never miss even the slightest detail! And they call me crazy! HAHA! I laugh at those bogged down with minute details! I am a big thinker. Big ideas. Big dreams! Always have been. Always will be.
The Blackberry is just a mechanical version of my brain. Calls, e mails, texts, schedules, documents, thoughts, web access. I look at my Blackberry as a mirror image. So you see, i live off of less than 5 hours of sleep a day. Any more and i am lethargic and grumpy because i might miss an opportunity to fine tune my global strategy or my opinion of a new hire or a suit i want to buy or a flight i need to take or a contact i need to cultivate… And the song goes on in my head all day and all night.
Pleasant dreams!!!! Enjoy them for both of us, because i am far too involved at this moment to sleep. I will have plenty of time to relax when i am gone!
EvanMorgensteinPhoto.jpgEvan Morgenstein: Entrepreneur, Consultant, Sports Agent, Motivational Speaker. Morgenstein started in the tech industry after graduating in 1987 from Syracuse University. Working for several partially owned IBM partnerships, Morgenstein learned from some of the best. He has parlayed that into a dominant company Premier Management Group in the celebrity talent and sports marketing industry.

Categories
People & Relationships

Hurry Up and Wait!

hurry-up-and-wait.gif
As part of what my company does in the talent representation business, we go to many photo shoots with our celebrities. From Playboy to Reader’s Digest. From Sports Illustrated to Newsweek. An area of expertise i have acquired is the art of Hurry up and Wait! Even though most people don’t do what i do, they understand this concept. I have a cure. One word really, PREPARATION!!!
The best way to reduce wasted time and focus on the job at hand is to have you, your staff, all parties involved prepared. For the obvious and the unthinkable. The tiniest detail can snag a multi million $ project. To have all of the duck in a row is always a monumental undertaking but one worthy of everyone’s dedication and commitment.
Whatever your industry is, there are projects and programs that require fore thought. If you are in charge or aspire to be in charge here is a great moment for you to shine! There is nothing senior management likes less than paying for people just sitting around and doing nothing. Creating meaningful activity not just action with no purpose can undoubtedly facilitate continuity and expedience.
Whether you are on a photo shoot, media tour, television commercial shoot, corporate team building event, brain storming session, etc., plan to work and work your plan!
EvanMorgensteinPhoto.jpgEvan Morgenstein: Entrepreneur, Consultant, Sports Agent, Motivational Speaker. Morgenstein started in the tech industry after graduating in 1987 from Syracuse University. Working for several partially owned IBM partnerships, Morgenstein learned from some of the best. He has parlayed that into a dominant company Premier Management Group in the celebrity talent and sports marketing industry.