Google search is going to start looking different in the next few months, as Google has signed a deal with Twitter.com to start indexing tweets.
Similarly, Microsoft has signed deals with Facebook and Twitter to start indexing updates in the search engine Bing.com.
These changes mean your wisdom won’t be shared just with those in your immediate tweetstream or newsfeed, but could, perhaps, be listed in the search engines and archived for the world at large.
These moves are good for those of you focused on providing unique content and topic relevant tweets – you will have more ways to be found and noticed.
The downside of this process may be two-fold, though. First, your tweets may not remain indexed as long, so your ranking won’t stay constant. The reason I think this is because the rate of tweeting is so high, and newer tweets will always be considered fresher (and therefore potentially more relevant) than older ones. So any ranking you get may not last that long.
The second downside would be for content that is repeated or duplicate- likely only 1 tweeter will get credit, so this may drive down the number of retweets. Some would say this is a good thing, especially for content like quotes, or #follow friday, but we’ll have to see how this shakes out.
In order to benefit from this new search engine capability, focus on providing good strong content (I know I said this already, but it bears repeating), and try to phrase your tweets uniquely. In the beginning, at least while the algorithm is being worked out, I imagine that unique languaging will be initially counted as unique content. Later on, we may see a shift in this as content and context is also considered. (Kind of like latent semantic indexing for tweets.)
It will be interesting to see if adding tweets to the search engines will improve user experience, or will be seen as just that much more noise.
Dr. Rachna Jain is Chief Social Marketer at The Mindshare Corporation. Rachna works with speakers, consultants, authors, and small business owners to develop and execute effective social media marketing strategies. Her proprietary persuasive social media process (sm) focuses on building influence, credibility and visibility online. This translates into greater recognition, increased website traffic, faster lead generation, a shorter sales cycle, and more opportunity for her expert clientele. She blogs regularly at The Mindshare Blog
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Top 5 Twitter Pet Peeves
I was speaking with a consulting client yesterday about using the social networks. This client is somewhat new(er) to social media, and is getting a fast-tracked education. 🙂
We got on to the subject of Twitter, and started talking about Twitter do’s and don’ts. While I know what my personal pet peeves are, I was curious as to what other tweeters thought. So, in a highly unscientific survey, I asked.
Here are the responses I got:
1) Lack of engagement
Several people cited this as a major pet peeve, where people follow them without trying to connect with them or find out more about them. This came up most often. It does seem that people really do want to use the social networks to connect.
2) Automated messages after following
This was the second most cited pet peeve. People feel like these messages are clutter and kind of clog up the works. From my perspective, if I follow you, you don’t need to welcome me. Just give me some good information (i.e. be a good tweeter) and I’m happy. Likewise, I am certainly thumbs down on all the direct messages about making money with Twitter, joining your Mafia family, and the like.
3) Spam and porn
This was the third most commonly cited Twitter pet peeve. People, in general, say they are blocking and reporting people who spam or send out pornographic links or tweets. There are some things which should be left to the imagination.
4) Too much tweet repetition
This pet peeve relates to people repeating their tweets. There are various services which let you set up recurring tweets, but the latest news is that Twitter is cracking down on accounts which make notable use of repeated tweets. This means that you can’t really “set and forget” your Twitter account without running a higher risk of suspension. I imagine that occasional repetition is fine, but just keep in mind that people want new information. Every tweet you send out has the potential to build your brand, so be original.
5) Too many hashtags or @ names
This means that people don’t want to read tweets that have too many labels or tags. They also don’t want to read ones which seem blanketed with user names. I, too, notice that I tend to glaze over when I read a tweet that references multiple users. Maybe the balance is to use names, but maybe 3 or less per tweet.
If you want to get attention, gain followers, and be more effective with using Twitter, keep these pet peeves in mind- and don’t do them.
Special thanks to my Twitter connections who contributed to this post:
@paganmomblog, @adamsherk, @Agotthelf
@jodhikavespa, @driveindustries, @mollyzmommie
@SchereLLC, @GAStroz, @AdaMarcom
(If you’re looking to connect on Twitter with people who add value and like to engage, follow them!)
Dr. Rachna Jain is Chief Social Marketer at The Mindshare Corporation. Rachna works with speakers, consultants, authors, and small business owners to develop and execute effective social media marketing strategies. Her proprietary persuasive social media process (sm) focuses on building influence, credibility and visibility online. This translates into greater recognition, increased website traffic, faster lead generation, a shorter sales cycle, and more opportunity for her expert clientele. She blogs regularly at The Mindshare Blog