Categories
Communication Skills

Relationships and Communication: Transmitter vs. Receiver

Article Contributed by Gary M. Jordan

In Malcolm Gladwell’s latest book, Outliers, the author writes:

“Western communication has what linguists call a “transmitter orientation” – that is, it is considered the responsibility of the speaker to communicate ideas clearly and unambiguously. . . But Korea, like many Asian countries, is receiver oriented. It is up to the listener to make sense of what is being said.” p. 216

As far as the 6 innate Perceptual Styles go, there’s a block I’ve seen over and over again regarding communication between the Activity and Flow Styles, and I believe it can be explained by this concept.

Activity is clearly transmitter oriented, as people with this Style use plenty of contextual information to ensure that the receiver understands what’s being communicated. People with the Flow Style, on the other hand, use a subtle and nuanced combination of words that requires the listener to work to fully understand what is being conveyed.

Unfortunately, this difference in orientation is a set-up for conflict no matter which direction the communication is moving in.

When Activity is talking to Flow, Flow quickly interprets the meaning of the message and can become bored and/or offended by what they perceive as Activity’s excessive verbiage.

When Flow is talking to Activity, Activity misses much of the meaning that Flow intends because Flow’s nuanced choice of words is lost on Activity (who is waiting for context).  Activity often becomes irritated by what they perceive as partial communication by Flow.

In reflecting on the concept of communication orientation in relation to Perceptual Styles, I realized that there is a clear delineation among all six of the Perceptual Styles.

Three of the six—Activity, Vision, and Goals—are transmitter oriented, while the other three—Methods, Adjustments, and Flow—are receiver oriented. Within each group of three, each Perceptual Style uses the orientation a little differently and with different intent, but the orientation is the same.

Here’s how it breaks down by the Perceptual Style, based on the communication characteristics unique to that Style.

The Transmitter Orientations:

•    Activity makes sure to provide ample context when speaking and gives multiple examples through anecdotes that illustrate their point. This is to make sure that there is a solid connection and that ‘you are with me.’

•    Vision uses persuasive and inspiring language to paint a picture of what they want you to understand. This is to make sure that you are enthusiastic, enrolled and that ‘you buy into my perspective’.

•    Goals issues directives and commands and requires feedback in order to ensure that the listener clearly understands. This is to make sure that there is no ambiguity and that ‘you understand what I want you to do.’

The Receiver Orientations:

•    Methods delivers information in a matter-of-fact manner that requires the listener to put the data together themselves. This is because the correct conclusion is obvious to this Style and ‘you should draw the same conclusion I do’.

•    Adjustments
provides detailed, thorough, and precise information that displays the elegance of the topic but requires the listener to provide a context for its relevance. This is because ‘you should be intrigued by the sophistication and complexity of what I am sharing.’

•    Flow
speaks in generalities, employing subtly and nuance that allows the listener maximum leeway to respond in order to keep the conversation going, but this also requires the listener to declare preferences, needs, and wants. This is because ‘we’ve connected and you should care enough to understand my unstated intent.’

All of which underscores the fact that, in order to be effective communicators, we need to understand our own Perceptual Style (and how to make adjustments for each of the five other Styles).

About the Author:

Gary M. Jordan, Ph.D.: With a PhD and MA in clinical psychology, Gary Jordan is a partner at Vega Behavioral Consulting, Ltd, where he has been advising and mentoring people in all areas of life for the past 20 years. Gary is the visionary behind the Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.ACIforCoaches.com and www.ACIforEntrepreneurs.com

Categories
Networking

Business Success: Utilize Key Sites And Stay Focused

Article Contributed by Tami Stodghill

In talking with a number of associates recently, I found out that some of them felt overwhelmed with all of the social media sites that are out there. They expressed concern that they wouldn’t have time to actually call prospects and potential clients if they were to entertain a presence on the sites out there nowadays, yet knew that social media was an important part of their business. Some of them said it seemed that every day there was a new social site and they felt a pressure to sign on and participate when they were already spread thin. It’s true. There are countless sites out there and available now to network, market and connect with others on that may help propel your business to success. And while a solid presence for your business on these sites is always beneficial if done right, it can also take away from time you need to effectively approach the clients that contact you regarding your opportunity.

What I tell them is that I do sign up for most sites out there. However, I quickly ascertain which ones seem to be the most popular and that offer what I want to portray as far as my business. I find quite a number of those sites are nothing but spam and people hyping their business or opportunity and offer no real advantage or knowledge that will help me build my business. And when that is the case, very minimal, if any, continued participation is necessary in my eyes. Lately there have been 2 sites that I set up a profile on, and to be honest, I haven’t reaped even one shred of knowledge from them. What I have received is countless contacts and messages, all of which are from others pushing their opportunities. Since that is not the way I market, needless to say, I have relinquished all participation on those sites. I will leave my profile up, but since they don’t really offer a chance for me to post items that will benefit others (other than if I was to push my opportunity and “spam” members), it makes no sense for me to take away from time that could be better spent in my business day.

What I have learned, and what I advise people to do, is to participate in any site they are on and gauge the response and the type of information exchanges that take place on those sites. If there are links with valid and useful information posted and the opportunity is there for you to do the same, then definitely invest the time to actively and regularly participate. If the site is netting you nothing but hype and spam-type marketing, then you will be one of countless others on there and not really be moving toward valuable exposure for your product or service.

As I have mentioned in previous posts, forums offer a relief from some of the social site’s downfalls. They have moderators that keep the spamming out (except in maybe one section set aside for that) and allow for valid exchanges of information and advice. And also as I have mentioned, we can definitely always learn from others who have experience in areas we don’t. I spend quite a bit of my time that I allot for sites on the forums. People are generally there to learn and to help others learn. And that’s an environment I want to associate my business with.

I do participate on social media sites, but I stick to the key sites such as Twitter, Facebook and LinkedIn and I make sure that my content offers value and that I develop relationships with like-minded business individuals. I enjoy meeting new people as well, and am able to share resources that I found useful in the building of my business. That, to me, is time well spent and invested and presents my opportunity the way I want it to be presented.

If you make sure that you appraise the actual quality of the sites you spend your time on, you will definitely gain from the dedication of time. And time in your business is money—so it is of the utmost importance that you dedicate your time to only the sites and forums which best “fit” you and your business. By doing that, you can also improve the quality of the content you share on those key sites and stay focused on growing your business. So, take the pressure off yourself to be “everywhere”. Because being everywhere will not produce the results you are looking for if you aren’t even in those places effectively.

About the Author

Tami Stodghill was the Press-Relations manager, for a world-wide extensible-technology distributor based in London and the US for 20 years. She was also a freelance writer for several industry publications and is now a home-based business owner with WMI. She makes her home in Page-Lake Powell, Arizona, in the summers and Palm Harbor, Florida in the winters where she enjoys boating and reading, camping, hiking and meeting new people. She runs a blog site exclusively to offer tips for success for any small or home-based business.

Categories
People & Relationships

Help Prospects Change Their Lives And That Will Change Yours

Article Contributed by Tami Stodghill

If your goal is to make a million dollars, then you mastermind with millionaires. If your goal is only to make $50K a year, then align yourself with people who make $50K a year. It’s true. There is a reason those people who are immensely successful are. They are involved with quality products, in a growing company, with people who are interested in changing other people’s lives as well as their own. And in doing that, they continue to experience success. Is that always the case? No but then those people that are in it to line their own pockets exclusively sometimes tend to burn out quickly and find their prospects drying up over time. They aren’t in it for the right reasons. It’s that simple.

When we got into this business, it was our goal to just replace our income we had in our jobs so we could quit. We didn’t hate our jobs, but we were working 50+ hours a week, taking no vacations or holidays to speak of and were pretty much capped out on income. We knew that we would be “stagnant” so-to-speak and that we wanted to change and improve our lives. The couple who introduced us to our opportunity were genuinely supportive, supplying the information we needed to make an educated decision as to whether it was right for us. There was no pressure and our endless questions didn’t tire them or make them eventually avoid our calls. See they knew we had family, and responsibilities and were nervous about making such a substantial change in our lives. And they guided us through that change, helping us to realize our dream. Did that change their lives? Sure it did. But it did so as a result of offering us the ability to change ours.

When my husband and I return a call to a prospect that has contacted us in response to our marketing efforts, we stop and always take a moment to remind ourselves that we need to help that prospect find out if what we can offer them, in the way of a business opportunity, will assist them in changing their life. Because it’s a fact that any prospect that contacts you is looking for something. Some will be looking for something they can start immediately and make an income as quickly as possible. For them it is time-critical. Maybe they lost their jobs, or are losing their home, or have mounting medical bills or can’t afford daycare to work outside the home. But others are just looking to add income or change jobs. For them, the urgency isn’t there. However, they ARE looking for something or they wouldn’t have contacted you. It’s your responsibility to find out if your opportunity will help them find that something.

The opportunity we decided on was based on several factors. The product was timely for sure. It offers a program to help people eliminate debt, create wealth and change their lifestyle. Plain and simple. And we knew in today’s economy we would be able to offer people a solution that would, if they followed the program, do just that. But we also knew that the company was very interested in their consultants, welcoming input and involving them in day-to-day training and tools to help those consultants continue to experience success. Every company should be of that mindset. It’s good business and it’s recognizing that it takes good people to have a good business. Align yourself with a good product, service or opportunity to sell. then focus on helping other people reach their dreams. THAT is your top priority.

In summary, if you approach your business from a “giving” and “grateful” attitude and perspective, it will come back to you. No question about it. You make every call to your prospects asking yourself what your opportunity (or service or product) can bring to their lives. And in doing so, you will help them to discover that it’s just what they are looking for.

About the Author

Tami Stodghill was the Press-Relations manager, for a world-wide extensible-technology distributor based in London and the US for 20 years. She was also a freelance writer for several industry publications and is now a home-based business owner with WMI. She makes her home in Page-Lake Powell, Arizona, in the summers and Palm Harbor, Florida in the winters where she enjoys boating and reading, camping, hiking and meeting new people. She runs a blog site exclusively to offer tips for success for any small or home-based business.

Categories
Networking

Work That Network!

work%20on%20networking.jpg
Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of “Mega-Networking.” From the proliferation of social networking sites like My Space and Facebook – to more structured, in-person networking groups like Business Networking International (BNI), there have never been better opportunities for expanding your network. Still, many of the proven “rules of engagement” apply, because, whatever the method, it’s all about relationships.
With that in mind, there are three basic kinds of business networking:
1. Traditional networking – Face-to-face meet & greets at business functions, social events, club meetings, etc. In addition to joining an association specific to your industry, check out your local Chamber of Commerce or Rotary International chapter.
2. Structured networking clubs – Professional groups like Business Networking International (BNI) require a significant time commitment but can be tremendously helpful in finding new business.
3. Online or E-Networking – Internet-based networking websites such as LinkedIn and Spoke.com take “six-degrees-of-separation” networking and make it digital.
Here are some ideas to boost your networking efforts:
Join a formal business networking or booster group
Joining a group can be like having dozens of sales reps promoting your business for you.
Business Networking International (BNI) has chapters around the world. Or plug in through a local chamber of commerce (terrific for local networking) or Rotary club.
Take advantage of online networking opportunities
The newest trend in networking provides unique opportunities to connect with colleagues online and expand your network exponentially. LinkedIn is a popular E-networking site for business, as is Ryze. Some online networking sites are geared towards specific industries. EntreMate, for example, specializes in connecting entrepreneurs who are looking for business partners. And let’s not forget the social media darling, Facebook.com.
Perfect your elevator pitch
Prepare and rehearse your one-minute “introduction speech” in advance. This breaks the ice and also serves as a good conversation-starter. Learn more about crafting a great elevator pitch. Need inspiration? Read successful elevator pitches and tweak your own at YourElevatorPitch.com.
Be a trade group joiner
Join professional trade groups. Volunteer. Become actively involved in your industry associations. Make a name for yourself; don’t hide behind the scenes. For instance, you can join local chapters of Fast Company magazine’s Company of Friends group to stay connected or more freelance-oriented groups like Guru.com, where you can find work and search for freelancers to work for you.
Give before you get
Remember that networking is a two-way street. Be ready to reciprocate. Kevin Spacey’s Hollywood agent character said it best in the film “Swimming with Sharks:” You’ve got to give action to get action!” Don’t dismiss the power of social networking websites like Facebook, Ziggs,Friendster and Knowmentum. These can be a source of great connections.
Follow up
Cultivate your relationships. Send notes after meeting a new contact. Be proactive about staying in touch. Recognize that it takes time to build a relationship.
Additional Tips & Tactics
Dig your well before you’re thirsty – the best time to develop your network is before you need it!
Be a great listener. You’ll expand your circle of friends when you show sincere interest.
Offer assistance. Networking is not a one-way street.
Just like there’s a right way to “work a room,” you must observe proper “netiquette” when you’re networking online.

LouBortonePhoto.jpgLou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.