Tag: opportunity

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Entrepreneurship

Business Opportunity: Ask “why” As Well As “what” Prospect Looking For

Article Contributed by Tami Stodghill

I read a great ebook awhile back. It actually provided potent pointers on how to set your business apart from all of the other business opportunities out there. And having read the whole book, one suggestion in particular stuck out as a great way to tell if a prospect would really be able to be successful in the opportunity you have.

Most business owners conduct a phone interview with prospects asking what they are currently doing and what they liked about it, and what they are looking for, exactly, in a home-based business opportunity. What they may fail to do is ask “why” the prospect is looking for the opportunity. What’s the difference? A big one!

See, when asking a potential client about his or her present situation and desires, in a great number of the cases, you will get a pretty general response—something like “I want to make alot of money”, or “I want to work from home”. But those responses, although telling, are not the key to what may or may not mean that this person would be a good fit for a home-based opportunity. Because it’s the “why” they want those things that matters and drives a person to succeed.

After reading this ebook, I began making it a point to ask prospects who contacted me exactly “why” they wanted to “work at home” or “make a lot of money”. The answers were surprising and actually very insightful. They let me get to know what the prospect was “about” so to speak. From the single mother who wanted to work at home to avoid daycare costs which were stifling her, to the gentleman who wanted to make lots of money to help his parents pay their medical bills and get health insurance himself, the reasons speak volumes about whether this person will indeed have the drive necessary to succeed.

When a person doesn’t know why they want a home-based business, I believe they are sometimes setting themselves up for failure. Not always. But many people don’t see it as real work and picture sitting at home and waiting for the phone to ring or an email to come in. It has to be much more than that to really be lucrative. Sure…alot of opportunities say “sit back and watch the money roll in”. And I suppose in some cases it might to some degree. But would I want to be a part of a company that didn’t offer continued support and mentoring, a great product or service, new and exciting marketing ideas, and key, ambitious people that were continually striving to expand? No. I want to know that the people out there who are offering the business opportunity and product that I have brought them in on, are willing to take the time to ensure that they are, in turn, selling the opportunity to like-minded people. I value the business we are in and try to work with quality people who are in it because they, too, believe in the product and business.

We only put in part time hours, that’s true. But those are quality, dedicated hours and we continually are seeking new ways to market and advise prospects about our opportunity. We do a few key things daily, but we also explore new options and most certainly have never “sat and waited”. When we aren’t marketing, we are learning more about the product and the company and participate in anything the company has to offer that will further our success.

If you sell to just anyone and their “why” isn’t enough to drive them, will they succeed? Maybe. But I assure you that if you sell your opportunity to someone who is goal-driven, they will make far more of the opportunity and your business will secure key people that will contribute to the continued success of your product or service in the market place.

About the Author

Tami Stodghill was the Press-Relations manager, for a world-wide extensible-technology distributor based in London and the US for 20 years. She was also a freelance writer for several industry publications and is now a home-based business owner with WMI. She makes her home in Page-Lake Powell, Arizona, in the summers and Palm Harbor, Florida in the winters where she enjoys boating and reading, camping, hiking and meeting new people. She runs a blog site exclusively to offer tips for success for any small or home-based business.

Categories
Franchise

Top 10 Franchises For Sale In 2009

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Article Contributed by GlobalBX.com
Every year, Entrepreneur magazine names its top franchises for sale, gathered up into a list called the “Franchise 500.” By referring to this list, prospective franchise owners can determine the top franchise for sale in any number of categories—the best fast-food franchise, the best auto service franchise, the best do-it-yourself picture framing franchise, and so on. This publication also names the 10 best franchises for sale regardless of the industry they are in, and it is this list that offers the most coveted ranking of all. The “next hottest franchise concept” certainly has a chance to advance in the standings. But year after year, the same companies continue to dominate this list, mainly because they have superb brand recognition, a solid financial base, highly satisfied franchisees committed to excellence, and products or services that have stood the test of time. As Entrepreneur sees it, here are the top 10 franchise companies for 2009.
1. Subway
The top company on this list has gained a reputation for offering fresh, healthy food at very reasonable prices. They also come up with some very innovative national marketing campaigns to keep the name “fresh” in the public’s eye. Subway began franchising in 1974 and has more than 21,000 franchises in the United States. The company charges a franchise fee of $15,000, with ongoing royalties of eight percent based on gross annual sales. One’s total investment will run from between $78,000 and $238,000. Subway has franchises for sale in nearly every U.S. state.
2. McDonald’s
Ray Kroc took a California hamburger joint owned by two brothers and turned it into the world’s largest fast-food restaurant chain. Over the years, McDonald’s has been an innovator from the aspects of both service and menu items, inventing such concepts as the kids’ meal and drink tops with pre-punched access holes. The company charges a franchise fee of $45,000, with ongoing royalties of 12.5 percent based on gross annual sales. One’s total investment will run from between $950,000 and $1.8 million. McDonald’s has a franchise for sale to residents of every U.S. state, plus worldwide opportunities exist as well.
3. Liberty Tax Service
With the tax deadline of April 15 looming over the heads of U.S. citizens every year, more and more taxpayers realize that it pays to hire an outside expert to help them complete their filings. The company started as Jackson Hewitt Tax Service in 1972 (and began franchising a year later) and changed its name after buying out another tax business in Canada. The company charges a franchise fee of $40,000, with variable ongoing royalties based on gross annual sales. One’s total investment will run from between $56,000 and $70,000. Liberty Tax Service has franchises for sale to anyone living in the U.S. or Canada.
4. Sonic Drive-In Restaurants
This company started as a root beer stand in 1954 in Shawnee, Oklahoma, jumping into the franchise business five years later. Today there are close to 3,000 Sonic Drive-In franchises across the country. The company charges a franchise fee of $45,000, with ongoing royalties ranging from two percent to five percent, based on gross annual sales. One’s total investment will run from between $1.2 million and $3.2 million. Sonic currently seeks out residents of Canada, New Zealand and Australia, offering exclusive territories in its franchise for sale.
5. InterContinental Hotels Group
The flagship property in this massive chain is the self-named InterContinental, which include some of the most prestigious hotels in such world capitals as London, Paris, Vienna, Cairo, Nairobi, and many others. This hotel conglomerate also includes such familiar brand names as Holiday Inn, Crown Plaza, Staybridge, and Candlewood. There are more than 2,600 franchises in the U.S. alone, as well as another 800-plus in foreign countries. Franchise fees and total investments will vary widely, since every property is unique. The company charges an ongoing royalty of five percent based on gross annual sales. InterContinental has franchises for sale in Oregon as well as assorted worldwide locations.
6. Ace Hardware Corp.
The neighborhood hardware store is alive and well in the guise of Ace, a national chain that prides itself on hometown values and helpful personnel who can tell you the best way to paint a door or repair a fence. The company began in 1924 and became a franchise operation in 1976. There are currently more than 4,200 U.S. franchises. The company charges an application fee of $5,000, and one’s total investment will run from between $400,000 and $1.1 million. Ace Hardware has franchise for sale opportunities in all U.S. states.
7. Pizza Hut
In 1957, when this pizza chain started business as a single restaurant in Wichita, Kansas, no one would have suspected that it would grow into the largest pizza restaurant chain in the world. Today there are nearly 10,000 franchises in existence, including “express” and kiosk locations that expose Pizza Hut products to more people than ever. The company charges a franchise fee of $25,000, with ongoing royalties of six percent based on gross annual sales. One’s total investment will run from between $317,000 and $2.9 million. Pizza Hut has franchises for sale in Oregon as well as assorted worldwide locations.
8. The UPS Store / Mail Boxes Etc.
Mail Boxes Etc. started in 1980 as a competitor to the U.S. Mail and has since expanded to offer all kinds of services that include the sale of packing materials, copying and printing, mailbox rentals, and shipments of darned near anything to anybody who has a permanent address. Re-branded as The UPS Store – although it ships by other carriers as well – the company charges a franchise fee of $30,000, with ongoing royalties of five percent based on gross annual sales. One’s total investment will run from between $155,000 and $295,000. The UPS Store has franchise for sale opportunities in all U.S. states, plus various locations worldwide.
9. Circle K
This convenience store chain was founded in 1951 in El Paso, Texas. They waited until 1995 to begin franchising, but since then Circle K has seen its U.S. franchises grow to more than 450. Surprisingly there are nearly 3,700 franchises overseas. The company charges a franchise fee of $15,000, with ongoing royalties of four percent based on gross annual sales. One’s total investment will run from between $161,000 and $1.4 million. In a nationwide expansion mode, Circle K has franchises for sale across the United States as well as in assorted worldwide locations.
10. Papa John’s International
This pizza chain got its start in 1985 in Jeffersonville, Indiana. Papa John’s has more than 2,100 U.S. franchises and close to 500 on international soil. The company charges a franchise fee of $25,000, with ongoing royalties of five percent based on gross annual sales. One’s total investment will run from between $135,000 and $490,000. Papa John’s has franchise for sale opportunities in all U.S. states.
About the Author
Thinking of starting a business or buying a franchise for sale? GlobalBX.com provides a FREE business for sale exchange with over 32,000 businesses and franchises for sale. Get FREE information on all the top franchises today!

Categories
Franchise

Does Size Truly Matter?

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Sometimes size does matter. When talking about a piece of chocolate cake – bigger is always better. When evaluating new cell phones – smaller gets the nod. In franchising, there are some advantages to being part of a large franchise system and other advantages to joining a small system. The question is not, “Which is better?” but “Which is better for you?”
Advantages of Large Franchise Systems
Everyone is familiar with the really big franchise companies such as McDonalds, Subway. Each has over 25,000 units and they are ubiquitous around the country if not the world. Since franchise companies generally start out with a single unit, growth of this magnitude takes years and years to achieve. Large franchise companies have had the opportunity to test and prove their value over and over again, which is the main attraction of franchising ? a proven operating system.
Perhaps the most obvious advantage of a large franchise is name recognition. When you see the Golden Arches your mouth will start watering even before you smell the hamburgers frying. Larger systems will have larger advertising budgets, meaning there will be more, and usually better, national advertising campaigns, increasing name recognition. Even moderately large systems, those with units numbering in the hundreds, have been around long enough to have tweaked their operations to the point they provide a pretty low risk to potential buyers. A smaller or newer franchise system may have to adjust their operations many times before achieving optimal results.
Support is an additional advantage of being a franchisee in a large franchise system. To achieve growth, a company will need to have a dedicated support staff that can help franchisees with any issue or problem. Also, larger companies are more likely to provide new franchisees with such specialized resources as demographic profiling, real estate assistance and technical support.
Advantages of Small Franchise Systems
With all of the advantages of a large franchise system, not everything is a bed of roses. First of all, there’s the whole idea of being a small fish in a large pond. If you like individualized attention, in a small system you may have a direct line to the company’s president or vice president. In a large system, you contact person may be a low-level employee in the giant corporate structure.
Franchisees in a small franchise system can have a greater say in the business as a whole and will sometimes have more flexibility in managing their own businesses. Once a system grows to a substantial size, there will generally be extensive rules for franchisees as well as a staff who ensures the compliance of each and every regulation – from the color of your businesses’ roof to the way you greet customers at the counter. At a smaller franchise system you will usually find fewer rules. If you like to do a bit of experimenting, a smaller franchise company may allow you to do so and will even welcome your ideas and suggestions.
Another advantage of smaller franchise systems is that they are less likely than large franchisors to be sold out in your area. If you want to join a large franchise, you may have to wait until an existing franchisee wants to sell.
And that brings up another point: Subway does not need to look for franchisees. They probably get hundreds of inquiries every week if not every day. Of those inquiries they are only going to be interested in awarding franchises to people with very strong qualifications. A smaller, newer franchise company is going to be more interested in you and may be willing to make accommodations so that you can join the team.
The franchise company and the people running it are more important than the size of the business as far as franchisee satisfaction goes. If you are interested in a business but unsure if you’d be a good fit, there’s one sure way to find out and that’s by talking to a number of franchisees in the system.
You will need to ask if they felt the support and training they received prior to opening their franchise unit was adequate. Find out how they feel about the support they are currently receiving and if they feel they are on track to meet their financial goals.
Both large and small franchise concepts have advantages and disadvantages so the more you understand about the company and your role as a franchisee, the better equipped you will be to make the decision.

KimberlyEllisPhoto.jpgKimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

Categories
Franchise

Choosing a Franchise

busineesman-calling.jpgMore and more, women are discovering that franchising is a great way to become a business owner. Whether your background is banking or baking, marketing or mothering, you’ve probably developed a set of skills that will translate to any number of franchise opportunities. And, because a franchisor will provide you with the systems, operations and training, you can make a complete career change without starting at the bottom and working your way up!
But how do you find the franchise opportunity that is right for you? With several thousand franchised businesses in the U.S., your options are nearly limitless. But don’t despair – here’s a list of steps you can take to narrow the choices to a few that really match your needs, skills, personality and aspirations.
ONE
The first step to finding that perfect franchised business is to take a serious look at what you, the potential franchisee, will be able to offer.
1. What skills, experience and interests do you have?
2. How much money can you invest and how much would you like to make?
3. Are you comfortable managing others or would you prefer to work alone?
4. Where do you want to work? Are you willing to relocate?
5. What hours are you willing to work and what lifestyle expectations do you have after the business is established?
6. How do you feel about selling and the sales process?
7. What do you feel to be your strengths and weaknesses in business?
Make a list of your answers to all of these questions and then use this as a guide as you do your research. This will help you quickly eliminate those businesses that just don’t fit and help you stay focused on what is important to you.
TWO
Now you are ready to begin doing some serious searching. Start with item 1 on your list and think about your talents and interests. Do you love working with children? There are a plethora of wonderful franchises that enhance the lives of children and help their parents – everything from baby aerobics to teen tutoring. Is travel your passion? Why not consider a travel franchise?
Did you slurp a delightful fruit smoothie while on vacation but can’t find the same brand in your neighborhood? Maybe that’s the business you’ve been looking for. And don’t overlook service businesses – they can offer high profits for a low investment.
Another source to get you started is a franchise advertising website, such as Bison.com. These sites often have the franchise companies organized by category to help you narrow your search and usually list the basic financial requirements of the business and the type of franchisee they are looking for.
THREE
At this point you have found a number of franchise companies that look promising and you’ve compared the information available on their web sites against your list. Your next step is to contact these companies and request their UFOC (Uniform Franchise Offering Circular, a document every franchise in the United States is required to provide) and then to review it carefully.
The UFOC will tell you the history of the company, the training and marketing programs, and what costs, royalties and fees you will be required to pay. Some franchisors also provide earnings claims in the UFOC that will help you estimate the potential of the business.
Franchise companies are required to revise and file their UFOC yearly and whenever major changes are made so the information is usually very current. By paying attention to what you discover in a company’s UFOC, you can weed out franchises that just don’t measure up. Some warning signs of a franchise that is facing challenges are extensive litigation with franchisees or a closing rate of units greater than what’s being opened.
FOUR
CALL EXISTING FRANCHISEES! Step four is crucial to your understanding of how the franchisor works with its franchisees. This is not a step you can skip or do haphazardly. Contact information for existing franchisees is available in the UFOC and it’s a good idea to make a list of the questions you will be asking before you make the calls.
Existing franchisees are your best source of information for finding out what really happens in a business on a day-to-day basis. You can ask what they like and dislike about the business and if they are happy with corporate support. They may be able to give you ideas about what they’d do differently if they were starting their business again and even give you a feel for the type of earnings their franchise makes.
Gather a variety of opinions from franchisees in different areas of the country and particularly any franchisees in areas similar to the one you are in. These calls should give you a clear idea of how the franchisor helps a franchisee during the start-up phase, how the franchisee feels about the training and support provided and a better idea of the business culture of the franchisor.
FIVE
Hopefully you’ve now found one or several companies that will meet your needs.
When you’ve made it this far, it’s time to go to Discovery Day (an on-site meeting with a franchisor). At this meeting you will be introduced to the top people in the home office and you may make a visit to a local franchisee, allowing you to ask even more questions and maybe to get some hands-on experience with the business.
Discovery Days are very interesting and exciting. When you leave, you will have a good understanding of the franchise. Don’t forget that this is a two-way street. They’ll be evaluating you as thoroughly as you evaluate their business.
SIX
Your last step is both exciting and terrifying at the same time: you need to make a decision. If you have followed all the steps and have been very honest with your self-evaluation and research, you should have confidence that you are making the right decision. Be aware that fear is a normal reaction to new experiences – just don’t let it stop you from achieving your dreams.
Congratulations – you’re ready to be a franchisee!

KimberlyEllisPhoto.jpgKimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

Categories
Franchise

Do You Have What it Takes to Be Successful as a Franchise Owner?

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Have you ever wondered if you have the personality and skills to be a successful franchisee? There are over 2500 franchise companies operating in the US, each requiring a plethora of different skill sets in a franchise owner.
I’ve heard some companies say they have many franchisees who came from corporate downsizing, former CEOs and CFOs and such. Others claim they don’t want franchisee candidates with too much structure. Some companies want a marketing and sales background and others prefer someone without preconceived ideas so they can train that person in their system, their way.
Confusing? You bet! But there are a few key characteristics that you should be aware of to determine if franchising could work for you. Are you cut out to be a successful franchise owner? Consider the following:
Making Connections
A successful franchisee needs good interpersonal skills. Seem obvious? Well think about this carefully. In your current and past jobs, did you really enjoy working with people?
A franchisee will need to manage employees and work to retain them. You’ll have to build good-will with your customers and gain their loyalty and trust. In many cases, a franchise owner’s role will be to make community connections by joining civic organizations and networking with various groups.
If you are truly a people person, you have one of the most valuable assets to successful franchise ownership.
Following a System
Many people think being your own boss requires you to be a true entrepreneur, someone who wants to take charge and challenge each step in the process.
That’s simply not true for franchising. If someone has already done the work, tested the procedures and proven that a system works, a clever person will pay attention and follow that system. This person is truly focused on success.
Someone willing to listen and learn from others to avoid making mistakes will avoid many of the pitfalls of business ownership and find success sooner. That is the essence of franchising.
Willing to Ask for Help
In the same vein, a good franchisee candidate is someone who will let the franchisor help and support them. At most franchise companies, there are teams of people who will train you in every aspect of the business. There are people to call for help. There are people who will come to your place of business to show you the way. The motto of franchising is that you are in business for yourself but not by yourself. It is up to you to take the help and follow the advice. When you are successful, the franchisor is successful.
Doing Whatever it Takes
There is just no substitute for hard work, particularly during the first year. A successful franchisee is someone who is willing to do whatever it takes to get the job done. They show their employees by example. They put in whatever hours necessary to get the job done.
If you are someone who understands what it takes to be successful and have the motivation to make your business succeed, you have the cornerstone of a winning franchisee personality.
Avoiding Risks
Starting a business by yourself is taking a big risk. Buying a franchise reduces the risk. In fact, successful franchisees are typically risk averse. They want to minimize their risk as much as possible and so they choose a strong franchise system with a proven track record.
If you love to take big, bold risks, franchising probably isn’t for you. If you are careful and thorough in your franchise research so you know just what you are signing up for, then you have the stuff to triumph as a franchisee.
So, how many of these qualities do you have? Unlike a magazine survey on health concerns, you can’t get some of the answers wrong and still be in good shape. You need all of the above attributes to consider yourself a great candidate for franchise ownership.
This new business you are considering is your business and the money you invest is your money. You’ll want to have every advantage possible to make it successful. So before you begin research on a franchise company, do some soul searching about your own assets and how they fit with a franchise opportunity.
There’s nothing more exciting than embarking on that road to owing your own business. Just make sure you can avoid the speed bumps along the way.

KimberlyEllisPhoto.jpgKimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.