Categories
How-To Guides

How to Make Your Office an Inviting Place to Work

The office is your space to be productive. It’s where you do most of your work, spend most of your weekday waking hours and where you need to be able to focus. The same can be said for your employees. Because of this, many business owners focus on productivity – on having the right equipment in the right spaces to ensure every task can be accomplished on time.

What about making your space more inviting? What about making it a place that you and your employees want to show up at every day, where collaboration that leads to measurable results can happen and where each person can be the best they can be to reach company goals? It all starts with making your office a little more inviting. Follow the 10 tips below to get started.

  1. Eliminate Awkward Silences

Silence happens. While many business owners see silence as a positive, a sign that progress is taking place, many others see it as a distraction. While distracting noises and loud music might be detrimental to a positive working environment, other sounds may be more beneficial. In fact, one study found that work output increased 6.3 percent by adding background noise.

How do you incorporate this into your office? Consider what you’d like to add. Simple water sounds can be added – along with a little décor – by adding a small fountain to a common space in your office. If it’s light music or white noise that you’re going for, consider visiting an electronics store and checking out surround sound systems. Keep the music at a low level to avoid causing more distractions and to help with overall workflow. Unsure of what will work for your employees? Create a simple survey and ask employees to report on their working styles and preferences.

  1. Make Space for Collaboration

If employees feel like they’re sequestered in their cubicles all day and only brought together for weekly meetings or other planned events, they’re likely to feel limited in what they can accomplish. This is especially true when they need to bounce ideas off another employee or to work with a group to get something done.

Collaboration may be more important to your employees than you think: 97 percent of employees believe that a lack of alignment within a working environment impacts the outcome of a project or task. This means that when employees are not able to work together, overall productivity could suffer. Furthermore, 90 percent of employees who co-work regularly report higher levels of confidence and creativity at work.

To make your office a place where collaboration happens freely, various concepts exist. Open office consultants are available to work on the overall flow of your space. Additionally, creating conference rooms that can be reserved by employees and that foster creativity and communication – think white boards, projectors and more – could help.

Check out the awesome collaboration spaces inside New Relic’s office, which was a featured top office on Office Lovin’.

  1. Remove Clutter

It’s a given: Clutter leads to distractions and takes away our ability to function. It also leads to negative emotions – 57 percent of employees admit to judging co-workers based on the clutter in their workspaces. This is inherently negative in an office environment. Encourage employees to tidy up their spaces on a regular basis and make tools available – like color-coded filing systems – to make it easier for them to accomplish this. Lead by example by keeping your own space neat at the end of each day.

To take it one step further, consider hiring an office cleaning service. Visit Angie’s List to get recommendations or check out local directories to find those that come highly recommended. Gather quotes and set a schedule that fits within your budget. While this will not help individual cubicles, it will keep general, shared spaces cleaner and more welcoming.

Vinted, another top office on Office Lovin’, has cubicle storage to keep messes at bay.

  1. Focus on Lighting

You probably select light bulbs and lighting fixtures for your office based on what’s on sale. Unfortunately, cheaper lighting solutions are generally less-than-preferred, leading to headaches, higher stress levels and other unwelcoming side effects.

To enhance lighting in your office, take a look around. Would you consider your space to be soft, or too bright? Do employees have dark areas where they’re expected to get work done? Are certain areas filled with natural lighting while others feel dark and cavelike? What can you improve? Take the time to learn more about sustainable, welcoming work environments and to invest in new lighting if your office could use an improvement.

  1. Think Beyond the Cubicle

Your own office or cubicle might be fresh, full of color and welcoming to those who stop by, but making your office more inviting doesn’t stop with your personal workspace. Think outside that space, to common areas, lunch rooms, conference rooms, foyers and more to increase the welcoming effect.

Consider offering freebies at your receptionist’s desk to those who stop by, adding artwork to the walls and considering new flooring options that go beyond tile. When work feels a little more like home – with the same expectations you’ve always set, of course – employees and visitors are more likely to feel relaxed and rejuvenated when they spend time there.

WebpageFX has incredible wall art throughout their top office. Besides sprucing up the walls, the various quotes are meant to inspire employees.

  1. Allow for Personalization

Sure, certain levels of personalization may lead to distractions or detract from your overall office environment. However, employees should be encouraged to express themselves in their own spaces.

By encouraging employees to bring in photos from home, artwork and other mementos that matter to them, you’re making them feel more welcome at work and showing that individuality matters to you. Ask if any office supplies are preferred and add a few for each employee to each month’s stock order. If someone feels free to express themselves, they’re more likely to enjoy their time at work and to reach for higher goals on the job.

  1. Keep the Space Fresh

Who wants to spend eight to 10 hours a day in a place that smells like cleaning solution, rotted fridge food or yesterday’s lunch? You can overcome this with a mix of wall scents and plants throughout the office.

Not convinced? A study by Rutgers found that flowers have an immediate impact on happiness and other emotions, decrease depression and enhance communication and relationships. Why wouldn’t this be a great fit for your office space?

It doesn’t have to be flowers, though. Any plant will work. Beats by Dr. Dre has trees in their new Los Angeles Headquarters.

  1. Make It Comfortable

There’s nothing worse than being uncomfortable in a space. If your back hurts from a chair at home, you’d get rid of it. Why not put the same consideration into your employees’ working spaces? If they’re not comfortable at work, how can they accomplish what needs to be done?

Nearly 200,000 work-related injuries could be prevented each year if employers spent time learning about ergonomic working environments and providing their employees with the right equipment – desks of the right height, chairs that help posture, keyboards that fit various hand sizes and more. To learn more about ergonomic office options, check out the U.S. Department of Labor’s resources and visit local office stores to find affordable solutions. Remember, your office is the home-away-from-home for both your employees and you; keep it comfortable for maximum positive impacts.

  1. Add Room to Relax

No, you don’t want your employees lying down on the job, but this doesn’t mean that you want them to go nonstop all day long without room to breathe. When employees feel too much stress on the job, they’re likely to burn out. Encouraging breaks eliminates guilt and stress and leads to more productivity overall.

Research various break formats and theories and encourage your employees to participate. Take it one step further by creating a map of walking trails, making a relaxation space inside your office or creating a break room. Invest in the best office water cooler for your employees.

Airbnb has plenty of room to relax, and even has a cafeteria for employees to grab something to eat on their breaks.

  1. Add Some Color

For some time, white was seen as the standard color for office spaces. What many have found, however, is that white may be too intense, adding a sense of tension and stress to already stressful working environments. Other colors have the opposite effect, like blue, lavender, green and other natural or nature-based shades.

To pick the right color for your space, do research on which colors are best for promoting the vibes you’d like to encourage, or contact professionals that work with office design. A little new color could enhance your overall office space and increase the effectiveness of your employees without a large investment.

LinkedIn incorporated plenty of color in their revamped headquarters.

When your office is an inviting, welcoming space to be, your employees and those you interact with in the office on a regular basis will feel more positive about their positions and relationships at work; this fosters growth and productivity. If your office space could use a boost, start with the ideas above.

Categories
Home-Based Business

Invest Wisely When It Comes to Your Office Desk

Article Contributed by Lloyd Burrell

The Small Business Boom

With all the funding available these days for starting your own business, it is no wonder so many people are choosing to do so. And with so many new businesses around, it is important to ensure that you have the edge it takes to draw a profit in your market if you are starting your own business. The best way to do this by spending as much time as you can afford planning and making smart investments.

Your principal, whether it consists of loans or your own saved cash, is the fuel that will get your business off the ground. The more you invest initially, the longer it will take for you to start turning out profits, but the more properly equipped for success you will be (assuming you plan well).
Most home office set-up investments are used to purchase a few basic things:

  • A personal computer
  • An office desk
  • Peripherals (printers, scanners, extra speakers, fax machines, etc.)
  • Other job-specific necessities (computer programs, envelopes, etc.)

Of these, the most consistently needed are the first two: a computer and a desk. With the speed at which technology is constantly changing and developing, it is hard to offer consistent advice about what to look for in a computer. Office desks, on the other hand, serve a more basic, less complex function, and it is therefore easier to offer solid advice about this essential purchase.

When Shopping For an Office Desk

Keep in mind every aspect of your business throughout the process of shopping for your desk. You should know how much business you expect to be doing, what the realistic requirements of that business would be, how much time you intend to spend at your desk each day and doing what tasks, and what your relationships with your customers and associates will be like.

A Desk That Speaks Success

Ultimately, the customer is the most important element in the success of any business. The more personable your business appears to your customers, the more likely they will be to choose your product or service. So of course having an attractive office desk is important if you ever plan on meeting customers in person.

Some businesses, however, are run entirely online, and simply having a tidy working area to post a picture of is probably sufficient if this is your case. You can save a lot of money by buying a more plain-looking desk, but you should not risk appearing unprofessional to your customers in doing so. Know what the standard in your industry looks like and try to meet it without exceeding it by too much. Bush Furniture retailers typically offer a range of products that cover all bases.

The Right Tools for the Job

Once you have gotten an idea of what you are looking for concerning the first thing you notice about a desk—its appearance—the next step is to come up with a general idea of the range of functions you need your desk to serve. There is an enormous range of available desks tailored to every imaginable function; in order to know what desk is right for you, you have to make a lot of decisions about what exactly your business is going to do. How extensive will your customer relations be? Will you correspond via email, telephone, fax, conventional mail, or all of these? Will you be shipping packages regularly? How much storage space will you be needing?

Each of these decisions has implications concerning what you will need in a desk, and under-planning by overlooking any of these details can be a very costly mistake. Used office desks are not easy to sell, and new ones are not cheap to buy. Make sure you know what equipment besides a personal computer your desk will have to accommodate. Typically any place you can buy Bush Furniture is a good place to find the desk that best meets your needs.

You Know What Is Best for You

While all of these factors are important, it is also important not to overlook the way you feel about the desk you are thinking of purchasing. Starting your own businesses is one of the hardest things you can do, and if you are serious about doing it without getting burnt out, it is important that you are satisfied with your work environment. Having the right office desk improves your attitude toward your business, increasing your chances for success.

Finally, because of the long hours required of entrepreneurs, it is important that you find a desk that fits your body type. Injuries related to computer use and other tasks that involve repetitive motions of the hands are no joke. The last thing you need is constant pain holding you back from accomplishing all you are capable of in your market. Take your time and find the right desk for you.

About the Author

Lloyd Burrell is an expert in office desks furniture and other office-related subjects. He is the publisher of OfficeDeskReviews.com. He is British, but currently lives on the West Coast of France with his wife and two children. His hobbies include traveling, enjoying French cuisine and culture, and keeping fit. Lloyd is an experienced badminton player and is learning to play the guitar.

Categories
Sales & Marketing

The Ultimate Guide To Discovering What Your Target Market Wants

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As a solo service professional you are probably already clear on who your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want?

If your products, programs, and/or services are not selling as well as you thought they would it could be there’s a mismatch between what your market wants and what you’re providing them with. In other words, are you providing the solutions based on what YOU think the problems are rather than what your target market wants? And how do you find out?

The answer is simple… market research!

When you think ‘market research’ it conjures up all sorts of images of telephone surveys, sending out questionnaires, and standing in the street accosting people to ask them questions (yes – I used to do this type of market research many years ago when I worked for a management consultancy practice J ), and as a solo business owner it is crucial that you do your own ‘market research’ to find out what makes your target market tick, what keeps them awake at night, and what they’re really struggling with.

This process needs to be done on a continual basis – never stop asking your target market what they want – so that you can constantly provide the solutions to their problems.

Today, I’d like to share with you three simple strategies for conducting your own market research (that doesn’t involve standing around in the street!), and how you can put these strategies onto autopilot so that you’re constantly gathering information from your market. All of these have worked very well for me over the past few years.

1. Ask via your sign-up page. When someone signs up to your list, don’t just get their name and email address, ask them what their biggest challenge is too. This is something I’ve done for many years, and in fact you would have seen this yourself when you signed up for this newsletter. I have a specific question that asks: What is YOUR biggest office headache? Feel free to adapt this question for your own needs, i.e. what is your biggest [fill in the blank] when it comes to [fill in the blank].

2. Follow-up with an autoresponder. Once someone has signed up to your list, create an autoresponder that goes out a few days later and asks the same question again. Very often people may not have answered the question when they signed up to your list, and sending them an email a few days later will elicit a reply from them.

3. Create an annual or semi annual survey. At least once a year it’s a good idea to survey your readers and ask them several more in-depth questions. You’ll want to find out what their biggest problems are, what it is they want to learn more about, plus how they want to learn, or how they want their problem solved. For example, you might find your readers prefer home study courses to teleclasses, or would like more interactive programs from you. Putting together a survey is really simple, especially if you use a service such as Survey Monkey. They do the analysis for you, so you get really valuable data.

However, for the data you get through steps 1 and 2 above, analysis isn’t as automatic. Simply gather together all of your data and go through it periodically (at least twice a year) to see what your reader’s problems are. You don’t even need to be a statistician to figure it all out. Just print off all the responses and read through them, noting any common themes as you go along.

By combining all of this data, and implementing your market research strategy so that it runs on autopilot, you can then use this information to put your products and services together so that you’re providing solutions to your target market’s problems in the way that they want and need.

Remember, you are providing your market with what they want and need, not what you think they want and need.

Categories
Entrepreneurs

The Secret To Getting Your Office Schedule On Track Revealed in 5 Simple Steps

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It’s easy to let things slip over the summer – after all the weather’s far too nice to be indoors organising your office! However, the reality is when you do settle back into working after a break unless your office is organised you spend more time looking for files, business cards, papers, than you do working.

It’s a lot of wasted time! Use my tips below and get your office schedule back on track.

1. Clear out your desk and files

Make way for those exciting new projects that have been put on the backburner over the summer. I recently did this and apart from getting rid of four grocery bags of papers, I felt much more motivated to start those projects that had been lurking for months! And it’s amazing what you come across too!

2. Set up a Resource Folder

Keep track of those all-important pieces of information that you come across daily. How? Create a Resource Folder:

:: on your PC — store all those downloaded documents and create a shortcut on your desktop so that you can easily access your information. Go one step further and create folders within your folder, each relating to a specific topic, i.e. industry news, marketing, accounting — decide what works best for your business!

:: in your Favourites Folder in your web browser — bookmark those web pages that you find useful so that you can easily access them again. Create subject specific folders within the main resource folder.

:: using a ring binder file — print out articles that you come across while surfing or any emails that you may need to refer to again; cut out useful magazine articles; store newsletters, circulars or magazines. In fact use your resource binder to store anything that you will want to keep and refer to again! Use divider cards so that you can easily access resources on a particular topic.

Or use a combination of all three for maximum efficiency!

3. Get back in touch with your clients and contacts

Now’s a good time to update your client and contact database. It’s easy to let things slip over the summer, so drop them a personal note or email and make sure that the information you currently have for them is up-to-date — and this will ensure that your information is accurate when you come to send those all-important Christmas greetings!

4. Get your website listed in as many places as possible!

Update your directory listings; get entered on new industry directories; check backlinks — set up a spreadsheet to keep track of all of this.

5. Get your finances organised

I know, it’s summer; you’d rather be outside enjoying the sunshine than inside organising your receipts. Now’s the time to drag out all those business receipts and get your bookkeeping system back on track!

Follow these simple tips and you’ll soon have your office schedule back on track!

Categories
How-To Guides

How To Keep A Steady Flow of Clients And Prospects Coming Into YOUR Business Before It’s Too Late!

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Building a successful long-term profitable business isn’t about “marketing” your business, it’s about “managing” your business – the marketing comes once you have your management systems in place.

You cannot begin to market your business if you can’t find the information you need, don’t know who you are marketing to, and don’t know where you are in your business.

So, let’s go back to basics and take a look at one of the key office organization systems you need to have in place to “manage” your business before you can start to “market” your business – your contact management system!

If set up correctly your contact management system allows you to:

* Keep a note of clients, potential clients, and colleagues contact information.
* Easily and effectively follow-up with a prospect.
* Locate critical client contact information quickly and easily.
* Build your business.

Having all of your contact data readily to hand will allow you to build your business. You have all the information you need; it’s all in one place, and you can locate it quickly and easily. Follow-up becomes a much smoother process and in turn it builds your business.
Let me share with you below my 5 easy steps for creating your ideal contact management system so that you constantly have a full pipeline of interested clients and prospects:

1. Choose your system. You need to decide on a system that works best for YOU and YOUR business. This could be using Outlook (as I do) to manage all your contact data, appointments, To Do lists, etc. or you could use dedicated contact management software. A third option might be to utilize one of the many web-based contact management systems.

2. Draw clients into your pipeline. Once you’ve got your contact management system in place, you need to have a system for keeping in touch with people you meet at in-person events, online networking forums, or visitors to your website. One way to do that is to publish a regular ezine (electronic newsletter). This will keep clients and prospects flowing into your business and provide you with a base of interested people who want to find out more about you, your services, and your products.

3. Define the process for working with new clients. Once you’ve got prospects into your pipeline the next step is to create a system so that those clients who are ready to work with you are able to do so. This could be through an initial complimentary consultation to determine if you are a good fit for one another. List everything you currently do and come up with a system for streamlining the whole process.

4. Keep it all up-to-date. It’s all well and good having the systems in place, but if you’re not keeping it all current, then your contact management system quickly becomes of no use to you at all. Ideally, you should be updating your client data as you go along, but if you find you’re not doing that, spend 15/20 minutes at the end of each day, before you shut down your PC, reviewing who you’ve talked to/emailed, what the outcome was, and when you promised to follow-up with them. Note it all down in your contact management system.

5. Create a waiting list! If you find that you have more clients wanting to work with you than you can handle, offer to put them on your waiting list. If you suddenly get a client who has to cancel (and it does happen, for a variety of reasons), then you’re not left with a big hole in your cashflow – you simply approach your waiting list and let them know you have an opening available. Plan to keep in touch with your waiting list on a regular basis so that they don’t forget you!

Consistency is the key to keeping a steady flow of clients and prospects coming into your business. Make the commitment to spend time each and every day on your contact management system, and watch your business grow!