Categories
Home-Based Business

When Calling In Sick Is Not An Option

The phone was ringing and I couldn’t find the energy to answer it. I knew I should answer, needed to answer, but couldn’t summon the strength necessary. I’d been fighting the discouragement and frustration of a lingering illness for months and didn’t see any end in sight. Doctor’s said I’d see an improvement within six months of beginning this new medicine, but a month in and nothing felt different, in fact, I felt worse. I couldn’t imagine how my business was going to survive if something didn’t change soon.

Dealing with sickness as a mom is always challenging. When you add in the responsibilities of a business it can feel downright impossible. As I dealt with my health problems over the course of the last year, I’ve found a few ways to keep my business afloat while I’m healing.

Schedule your time in small chunks.

During the toughest weeks of my illness, I would set daily goals like “work for one hour” and “work on laundry.” By giving myself small goals like these I was almost always able to achieve them. It is amazing how crossing things off from my to-do list helped me to feel productive. My efficiency was a far cry from what it normally is, but I felt encouraged by these accomplishments.

It’s also imperative to schedule specific times to rest. Despite the fact that I was sick, I felt guilty for feeling so tired all of the time. By penciling in fifteen minutes or so at a time to rest, I was freed from the guilt. It became one more item to check off of my daily to-do list.
The extra benefit was that scheduling it in helped my three-year old to adjust to these short nap times. I would lay on the couch and rest and he would sit with me and watch a movie or play the Wii. This way I always knew where he was and he knew I was there for him if he needed me.

Outsource as much as possible.
My virtual assistant (VA), without even being aware of it, was crucial to me during this time. She was able to take on some of the tasks that I do on a regular basis. What a relief to know that I could count on her to do the things that HAD to be done. Even the weeks when I was at my lowest I knew the necessary tasks were taken care of.

If your kids are old enough you can “outsource” some additional chores to them while you’re healing. My six-year old was such a great source of hope and help to me. By helping me more than usual with tasks like laundry, vacuuming and even cooking (she can put crescent rolls on a cookie sheet better than any other six-year old I know), she felt like she was assisting in my recovery. So often our kids feel helpless, like there is no way that they can help us when we’re ill. This was a wonderful way for her to feel needed and helpful.

Let your family help.
During the months that I dealt with health problems, my family played a crucial role in keeping my business afloat. My husband would often take the kids out to dinner or simply outside to play, giving me time to rest and work if I felt up to it.

Grandma, too, comes in especially handy if she’s available and willing. Although, a neighbor or good friend may be willing to help out when needed.

Don’t take on too much.
Even when you’re feeling your best it’s important to learn the art of saying no. Know your limits and don’t go overboard – even with good activities. When you’re dealing with sickness, it’s imperative that you be honest with yourself about your limits. Don’t try to take on all that you would were you well.

When faced with making a decision about a new project or other activity you’re considering, write out your schedule and take a close look at it. Can you afford to add anything? Is there anything that can be cut?

Be nice to yourself.
Take the time to treat yourself to a small reward near the end of each day. This can be something as simple as taking a bubble bath or going out for fast food instead of cooking. Don’t let guilt overwhelm you. Remember, the better care you take of yourself, the more energy you’ll have for those tasks like cooking and laundry that now seem exhausting.

Categories
Sales & Marketing

Six Ways To Make Your Marketing Count

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According to the National Center for Policy Analysis there are nearly 17 million home-based businesses in the U.S. today. As the number of business rise, it becomes increasingly more difficult to effectively market a small business. And when the small business is run by mom with a minuscule advertising the budget, the challenge becomes even tougher. As moms trying to make our way in this billion dollar industry, how do we best focus our marketing efforts?

Do Your Homework
The best way to get good results from your marketing efforts is to research the sites you’re considering. Look for websites that are aimed at your target market, that have premium ad placements and that are willing to share their traffic statistics, number of subscribers, etc.

Be Bold
Statistics show that the bigger the ad, the higher the response. Double Click, a digital marketing firm, did a study in 2006 that showed a “strong correlation between the size of ads and their clickthrough performance.” So, whenever possible, choose a banner size larger than the standard 468 x 60. It may be pricier, but the results should be worth the extra expense.

Think fresh
Try to find innovative ways to reach your market. Consider trying a rich media campaign that includes a video advertisement, banners formatted in Flash, and other interactive ads. By finding new ways to present your business or product, you’ll catch the eye of viewers who might not normally have noticed your advertisement.

Be personal
The potential customers who view your ads want you to connect with them. They want to know how your product or service will make a difference in their lives. Write your ad copy in such a way that it brings the viewers need for your product to their attention.
Another way to make your advertising more personal is to use images – especially real-life photographs. You can find royalty free photos

Be Unique
Make your ad stand out by creating something different and unique – something that represents your company well. Diana Ennen, a publicist and president of VirtualWordPublishing.com states, “With so much competition out there today, it’s important to make your ad stand out and speak directly to your target audience. No one knows your business and clients better than you, so create the ad that tells everyone why they should buy from you.”

Repeat
The number of times a potential customer views your advertisement has a direct link to their perception of your product/brand. Look for websites with a high volume of traffic and don’t be afraid to ask for any traffic statistics or click-thru statistics that they can provide.

Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts. Remember that your customers form opinions about your products based on the information you provide, so make sure that your ads are the best they can be.

Categories
Home-Based Business

Ten Ways to Make Blogging Work for Your Business

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Blogging is quickly becoming the new favorite for small business marketers. Mainly because of the amazing results they received when they blog regularly. And publicity isn’t the only benefit to blogging. There are many ways that blogging can add merit to your business. In fact,

The Wall Street Journal recently featured The CWAHM blog in an article on how blogging can help small businesses create a buzz for their products and services. The results from this were amazing and prove that blogging truly works: http://online.wsj.com/article/SB120526706660828097.html?mod=ITPWSJ_20.

Here are the top ten ways to use blogs to increase your business revenue.

1. Ad revenue – Offering paid advertising on your blog is one of the easiest ways to see tangible evidence of the benefits of blogging.

2. Link swaps – Swapping links with other like-minded bloggers increases your standing with search engines. One of the biggest blogs available, problogger.net, recently completed a survey in an attempt to find where bloggers get the most traffic? The overwhelming response? Google at 46%. This shows us how important search engine ranking are. Link swaps are just one way to improve yours.

3. Reviews – Another growing trend online is that of the customer review. People appreciate reading the thoughts of others before they purchase a product. It doesn’t seem to matter how big or small the product, either. Posting reviews of books you’ve read, CDs you love, etc, is a great way to generate traffic for your blog.

4. Free offers – Who doesn’t love a freebie? There are many ways of using freebies to your advantage.You can offer a free ebook when someone signs up for your newsletter is an easy way to build your subscriber base. Many blogs also offer contests for those who post comments or interact in other ways on the blog.

5. Blog tours – Being a part in a blog tour is like being the next stop along the railroad. If set up correctly, the tour will send participants from one blog to the next to read more about whatever topic the tour is covering. I’ve participated in many blog tours for book releases. It’s a lot of fun and a great way to bring new readers to your blog.

6. Networking – It goes without saying that building relationships with people is one of the oldest ways of gaining long-time, loyal customers (or in this case, readers). Taking part in the comments discussion on blogs and forums is a great way to do this. The key, though, is to be authentic. Don’t simply blast places with the link to your blog; take part in the discussion and provide useful information – not just your URL.

7. Directories – Listing your blog in blog directories is probably not the best way to generate traffic, but it can be useful in certain ways. It’s a great way to connect with other like-minded bloggers and possibly generate some link exchanges, etc.

8. Press/Media – Getting media attention can be challenging. One great way to bring your blog to the attention of the media is to send out Press Releases when something newsworthy happens on your site. For instance, when I offered a free e-book on my site for Mother’s Day I put together a press release to announce it to the world.

9. Consistency – Posting on a regular basis is key. Try to find a schedule that works for you and stick to it. Even if you can’t blog every day, work to get posts out there two to three times a week. Most blogging software, including WordPress and Blogger, allow you to set the date and time our post will be published. Utilize tools like this to keep your blog consistently updated with fresh, new content.

10. Updates – Finding ways to keep your readers informed is a sure-fire way to keep them coming back to your blog. There are a quite a few ways of accomplishing this, such as offering a newsletter, setting up a Feedburner.com account, and making your RSS feeds easy to find and subscribe to.