Tag: copywriting

Categories
Business Ideas

Why do We Believe the Big Fat Lies about Internet Marketing?

As you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now.

However, I can only do so much.

I can tell you what the truth is. And you may even believe it. (In your head that is.)

But then, come the darkest part of the night, you’ll wake up in a sweat. And you’ll be thinking: “What if Michele is wrong? What if the reason why I’m having so much trouble succeeding on the Internet really IS all about me?”

During the day it’s easy to be rational. We understand in our heads that some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.

But in the dead of night, all of those good, objective intentions can fly away, leaving us alone with our doubts, fears, frustrations and anxiety.

So what IS it about these Big Fat Internet Marketing Lies that can wreak such havoc in our mental and emotional health?

This is what I believe — marketing pushes entrepreneurs’ hot buttons more than anything else out there.

Think about it. What other activity do you do for your business that is knotted up with all these MAJOR fears and blocks you’re dragging around right now? Marketing DIRECTLY relates to:

  • Fear of success
  • Fear of failure
  • Fear of visibility (including being seen, becoming famous, etc.)
  • Any blocks you have around making money
  • Any issues you have around the value you offer to your clients or the world
  • And more

The problem is, if you want to make enough money in your business to actually live on (much less get rich with your business) you’re going to have to make marketing a priority. But if you have any of these blocks or fears rattling around in your head, more likely than not you’re going to self-sabotage your marketing strategies.

(Or find yourself waking up in the middle of the night in a cold sweat with these Big Fat Internet Marketing Lies swirling around in your head.)

Worse, these blocks can also suddenly appear when you start reaching for another level in your business. (It’s like that darn onion — peel away one layer and another one appears.)

So what do you do? Well, first off, knowing there’s a connection between marketing and blocks/fears is a good first step. Now, if you see any sort of sabotage (or find yourself waking up in the middle of the night in a cold sweat) this is what’s happening.

And the second thing to do is get help.

Because even though I can tell you the truth, I can’t make you believe it. Only you can do that.

Categories
Sales & Marketing

The REAL Cost of Big Fat Internet Marketing Lies

Over the years I’ve worked with hundreds of entrepreneurs and small business owners. And there is one thing I know to be absolutely true.

It is NOT easy to own your own business. In fact, all of you entrepreneurs reading this should stop and pat yourself on the back right now.

(I mean it. Stop and pat yourself on the back. I don’t care how successful or unsuccessful you think you are — you’re doing it. You’ve chosen a path that can be scary and frustrating and risky but it also can bring you the BIGGEST rewards and the HIGHEST highs.)

So if owning a business is tough, why would you make it all that tougher on yourself by believing the “lies” out there about Internet Marketing?

You see, there are a lot of beliefs swirling around out there about Internet Marketing that are either half-truths, sort-of-true-but-you-don’t-know-the-whole-context or just an out-and-out lie.

The problem is you may not know what is REALLY true and what you only THINK is true.

Actually that’s not the biggest problem. The BIGGEST problem is when you believe these half-truths or lies and then you blame YOURSELF when Internet Marketing doesn’t work for you.

THAT is the real cost of these lies. You blame yourself, the Universe, the economy, your products, etc. for what you PERCEIVE to be a failure. When, in actuality, it’s something else entirely. For instance:

  • Maybe you’re using the wrong Internet Marketing strategy
  • Maybe you’re using the right Internet Marketing strategy but you’re skipping some crucial steps because you don’t realize they’re crucial
  • Maybe your expectations are wrong  (maybe you’re more of a success than you realize!)
  • Or it’s something else that is EASY to fix and has nothing to do with the “story” you’ve created around your failure

I want you to take a deep breath right now and open yourself up to this new reality. It’s not YOU that’s the problem. It’s something else — something outside of yourself and something that’s easily fixable.

How does that feel?

What if THAT was the truth? Not these Big Fat Internet Marketing lies you’re most likely telling yourself right now?

Categories
Business Ideas

3 Keys To Attracting Leads, Clients and Sales to You Effortlessly

It sounds magical, doesn’t it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn’t sound possible.

But the truth is, it IS possible, even if it isn’t magic. It’s all about good, solid marketing principles. And if you follow the below 3 keys, you’ll be well on your way to experiencing that for yourself in your business.

1. Create a powerful message that appeals to your ideal clients. This could also be thought of as your Unique Selling Proposition (or USP).

So what exactly is that? Basically it’s the solution you provide presented from your ideal client’s viewpoint. So, for example, let’s say you’re a business coach. Well, those are a dime a dozen. Instead, what if you specialize in helping women entrepreneurs get over their blocks to making more money in their business. See how more powerful that is? And how it can magnetically attract your ideal clients to you?

Or let’s say you’re a fitness and nutrition expert. Yawn. But what if you specialize in helping women with hormonal issues lose weight. Ah, much more powerful.

In addition to attracting your ideal clients to you, you’ll also notice these also position yourself as an expert. After all, if you have such a specialty, then you must be an expert. And of course, people would much rather do business with experts.

2. Be consistent with your message. Once you know what your message is (and you’ve tested it so you know it attracts your ideal clients) now you need to get it out into the world. Resist the urge to be creative about it.

I know, I know. You get tired of saying it. You’re sure other people must be tired of hearing it. But if you’re not consistent, if you tweak a little here, a little there, maybe edit it here, you’re not getting the full power of it out there.

Look, even you’re most loyal clients aren’t going to get sick of hearing your message. Why? Because they really don’t “hear” it as much as you think they do. People are busy with their own lives and they really aren’t paying as much attention to you as you think they are. So if you don’t repeat it and repeat it consistently, then you run the risk of people not remembering what you stand for, or maybe being confused about it, and if they don’t remember or are confused, they’re not going to invest with you or recommend you or anything else.

3. Be frequent with your message. You’re going to feel like a broken record, but the best marketers are the ones who have a simple, powerful message, are consistent with that message and repeat it over and over again.

And don’t just repeat it in the same places, find different ones. Get your message out there in as many ways as you possibly can. (Just as long as those places are where your ideal clients hang out.) Online. Offline. Networking events. Speeches. Podcasts. Etc.

In fact, here’s the place where you can be creative. Find new and different ways of getting your message out there, and do it as frequently as possible. Because the more often your ideal clients stumble across your message, the more likely it is when they’re ready to make a change, they’ll reach out to see how you can help them.