So, you’ve written your ezine article and published it in your ezine – now what? Do you just let it sit there, never to see the light of day again, or do you repurpose it and let it really work for you to grow your list?
I say the latter – repurpose your article and let it build your list!
You know I’m a huge fan of repurposing your material and really leveraging your time, and using your articles in this way is one of the most effective strategies you can implement to build your business and grow your online community, a.k.a. your list.
Today I’d like to share with you 3 easy steps as to how you can take your ONE newsletter article and use it in a variety of different formats to reach more of your ideal clients and customers.
Step 1 – Post it to your blog
After you’ve published your article in your ezine (hint: let your subscribers be the first to read your brand-new articles – one of the perks of signing up to your list!) take your article and post it to your blog. This is a great way to reach a whole new audience to let them know about your ezine, and to reach those people who are subscribed to your RSS feed.
If you also include your Author’s Resource Bio at the end of your blog post you will provide an additional way for your blog readers to sign up to your ezine.
Tip: If you use a blogging platform such as WordPress, this is hosted on your website. Each time you post to your blog you are creating fresh content for your website, which the search engines love!
Step 2 – Link your article to your Social Networking Profile(s)
If you’re active on Facebook and Twitter and other social networking sites, create a link to your newly posted blog article and let your social networks read your article too. Encourage them to also post comments so that you can engage with them on your blog.
If you’re using Facebook, you can set up your profile so that it automatically pulls all blogs posts into your Facebook account each time. This is done via the Notes feature.
And, because you are also driving traffic to your blog via your social networks, this is going to help improve your search engine rankings.
Step 3 – Create a Podcast
Reach those people who prefer to listen rather than to read, and create a podcast episode out of your article. A podcast is simply a digital recording that is made available on the Internet so that people can listen and download the files to their iPod or Mp3 player.
And if you’re using the services of a streaming media company such as BYOAudio creating your podcast becomes a cinch!
The three simple steps that I’ve outlined for you above all work very well on their own to help you repurpose your articles, but if you put them all together into a system then you have the foundations for your online marketing system and these strategies, if implemented regularly, will drive traffic to your website and build your list.