Rehab Centers and Social Media Marketing

The addiction rehab industry is quite competitive.  There are many rehab centers and millions of addicts.  Many people may not realize that they have options when it comes to addiction treatment care.  If you are in the treatment industry and are not satisfied with your client totals, you should know that social media may help. 

You may need to drive more traffic to your addiction rehab website.  If you are unsatisfied with your profits or the amount of clients you are treating, consider learning more about social media marketing today.  You may learn marketing strategies to help you connect with the needs and emotions of potential clients. 

SEO and Your Social Media Marketing

One of the best things you can do for your addiction treatment website is to improve your SEO (search engine optimization).  When participating in any type of online marketing, SEO is a big deal.  It should be one of your main priorities when creating content for your website. 

Search engines may lead people to useful, quality information.  If you want your website to appear at the top of a search engine’s list of search results, SEO may help.  Some SEO tips include the following: 

• Creating valuable, quality content – If you want your website to be noticed and want more people to click on your links, you must provide content that contains valuable information.
• Choosing the right keywords – Search engines analyze keywords in websites. If you want to bring more people to your website, use keywords that rank high on search engines.
• Using backlinks – Backlinks, or links to other pages, can let users see more pages on your site and may help build the number of views on your website.

If you are not currently following these three strategies, now is the time to start doing so, especially if you want to increase the number of visitors to your website. 

Using Social Media Sites for Addiction Rehab Centers

Social media sites are some of the best ways to advertise and market your company.  This is because billions of people from all around the world use social media sites.  Many of these social media users could be looking for a rehab center. 

Some ways to leverage social media sites include using hashtags, website links, images, posts and more.  You want to attract people to your rehab center.

 

There are many social media platforms to use, including Instagram, Twitter, Facebook, and more.  While using these platforms, you can create and release ads to target certain geographic and demographic locations.  If you want to target certain ranges of potential clients, using social media may be a way to do so. 

Using Pinterest to Market Your Rehab Center

Pinterest is a social media platform you can use to market your addiction rehab center.  By using pins to help potential clients see great things about your company, you can reach them on an emotional and logical level. There are many ways you can reach potential clients through your Pinterest pins.

 

On Pinterest, you can add pins to inspirational quotations, photographs of alcoholic-free beverages, images of sober people and sober fun, and so much more.  Pinterest gives people a visual way to depict addiction rehab and sober lifestyles.

Using Facebook to Market Your Rehab Center

Facebook is another social media platform you can use to market your rehab business.  Billions of people use the platform worldwide, so using it may help reach many people. 

On Facebook, you can increase your brand awareness and interact with your target clients.  You can create polls, posts, events, and groups for your rehab center.  You can share blogs from your addiction rehab center’s website.  By sharing unique, helpful, and engaging posts, you can improve the visibility of your addiction rehab center.  You can reply to comments and build quality, trusting relationships with your target clients.

Using Twitter to Market Your Rehab Center

Twitter is another great option if you want to market your addiction rehab center.  This platform allows you to reach out to and make connections with target clients.  Twitter is well-known for utilizing hashtags and you can utilize these as well.  If you want to target specific demographics, hashtags may help you do that.

You can share content via Twitter.  While the platform limits each post to a certain number of characters, you can link back to your blog or provide other quality information for your target clients.  Images can be shared on Twitter as well.  You can use images to show your facility to your target clients.  You can introduce staff members and display pictures of your rehab center.  Twitter also permits people to utilize PPC (pay-per-click) advertisements for further promotion. 

Creating Valuable, Quality Content Continuously

As previously mentioned, the content you create is a big deal.  When it comes to marketing your addiction rehab center and distinguishing it from others, the quality of the content you create is important.  There are many content strategies you can use.  One thing to remember is that you should create quality, valuable content continuously.

Running an addiction rehab center requires considerable time and effort.  If you hire a quality content marketing team and quality content writers, you may maintain a continuous production of content.  By doing this, you are more likely to establish your rehab center as one of the best.  You may be able to show potential clients why your addiction rehab center is the place for them.

Every time you create a blog for your site, you add to your list of indexed pages.  The more pages you have, the more leads you may be able to generate to your website.  Some potential topics for your site that may help generate leads include the following: 

• Talking to addicts’ loved ones about their struggles
• Speaking about patterns of addiction and substance abuse
• Discussing therapy options and treatment programs
• Explaining emerging research in the addiction field
• Writing about recovery tools to help people get and stay sober

This is a short list of topics you can use on your addiction rehab center website.  It may give you a good idea of where to begin.  By creating unique, quality, and regular content for your website, you may build your credibility and visibility online.

Creating content that is optimized, information, unique, and thorough, along with including relevant keywords, may help you increase your search rankings.  Content that is higher in quality is read more often.  The more often readers engage with your content, the more traffic you bring to your addiction rehab center website.  In addition, the more traffic you experience, the more likely it is that other people will include your links in their websites.

Sharing Your Content

When you share your content with various social media platforms, you can increase exposure for your company.  You can drive more traffic to your addiction rehab center website.  If your content is interesting or helpful, people are much more likely to share it.  With billions of users on social media sites, this is the type of content you want to have. 

Continuing to create useful and beneficial content may help build the credibility of your site and your company.  You improve your website’s placement on search engines, so more online users can find you.

Even if people are not initially clicking on your website, they may see your company appear at the top of search engine result pages (SERPs).  This visible placement is more likely to increase your brand awareness. 

Seeing your website shared on Facebook and other social media sites will increase your brand awareness as well.  You want people to be able to recognize your rehab center when they hear its name.  If you have a well-known name, more people may be more likely to attend your addiction rehab center.

Content is a great branding tool.  You can create content to talk about your company in length.  You can discuss your treatments in depth.  Through your blog, you can highlight specific services.  The content you create gives your visitors information about your brand.  They learn that they can trust your company. 

Consider including calls-to-action on each piece of content you create.  If you have attention-grabbing calls-to-action, more people may be more willing to explore your services.

Do you need to market your addiction rehab center?  If so, consider utilizing social media marketing and content services today. 

About the Author: 

Charles Watson is an alcohol rehab specialist, currently writing for Sunshine Behavioral Health.  When not helping others, you can find him reading updated material from his favorite author Tim Ferriss.  He can be reached directly on Twitter at @charleswatson00.