Mediapost: With the childhood obesity issue and food marketing back in the headlines, McDonald’s is launching a summer PR effort it says is in response to consumer rather than political pressure. Six moms will serve as embedded citizen reporters, covering the company from the inside.
McDonald’s cites a March survey by GfK Roper Custom Research showing that nearly 90% of moms believe it’s important that fast-food restaurants provide more information about the food they serve.
The six moms–of different ethnicities and from disparate parts of the country–will report to the outside world via blog and video on a McDonald’s Web site for the next few months. They will be getting an insider’s “Willy Wonka” view of the Oak Ridge, IL-based company, and how it chooses, prepares, and distributes food.
Through the Moms’ Quality Correspondents program, the women will meet McDonald’s nutritionists, chefs, ingredient suppliers, executives and others.
McDonald’s Lets Mom Bloggers Into The Kitchen [Mediapost]
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Moms Check On McDonald’s
