With approximately 30 million small and medium businesses in the world, competition has gone wild. New advertising channels and digital marketing brought a revolution in the business world, which basically means that, without online marketing, your business doesn’t exist. Somebody would say it’s sad, but actually, new marketing channels are heaven for everyone who wants to run over competition and breakthroughs in the business world in the best and most creative way.
Most of the businesses nowadays are breaking down due to inadequate or nonexistent online marketing strategies, so one thing is sure: you don’t want to be one of them. So, If you want to build a successful marketing strategy, regardless of your industry, it’s imperative to have a good plan empowered by social media, SEO optimized websites, and to follow the latest online marketing trends.
In this article, we’ll talk about the ultimate marketing tools that you’ll need when starting a business.
Google Analytics
Google Analytics is a definitive must-have today – there’s no doubt about it. As the most popular search engine, Google developed its analytics tracker which you can easily implement to your website. Google Analytics gives you the ability to track all actions from your visitors which is extremely important since you can see all behaviors your visitors’ have online. You can see what particular social media campaign or set of keywords is driving the most traffic to your website so you can use this data and adjust your future strategy so you can have the best possible results. Also, you can see what are preferred devices your visitors are using so you can adapt campaigns for desktop or mobile devices according to it.
Conclusion: if you want to succeed in the long term, creating a strategy based on visible parameters, Google Analytics isn’t a tool that you should avoid. It’s the primary tool you should install and learn to use.
Trello
Trello is the perfect organizational tool for all who want to keep the digital marketing team updated and synchronized.
It helps to manage all projects without stress, saving time – you can schedule and share blog posts with Trello before you publish them which is super useful because you can review the post and eventually change it before it goes online.
Trello helps you to keep everything related to your online marketing strategy in place: you can easily set up a board, invite colleagues working on projects, and share all content you want. Before Trello, email was basically the only communication channel for sharing information between the team. Of course, email is still the best formal channel for communicating with clients, for example, but Trello and other similar programs minimize confusion and lack of time while working on projects.
MailChimp
How many times have you subscribed to an email list for discounts and newsletters? Most of the companies today use MailChimp as a self-service support option, ensuring that all can quickly find answers to all of your questions and give its customers all information quickly and easily. MailChimp is absolutely one of the most used marketing providers in the world. It’s dating back to 2001, long before any company started using email as part of the marketing strategy.
When you know the fact that more than 85% of B2B and B2C companies use email marketing strategy, it’s not surprising that MailChimp finds its wide use worldwide: in fact, it is estimated that there are currently more than 12 million users. Benefits, like a free plan for companies with less than 2000 subscribers and ones who don’t send more than 12000 emails per month, greatly facilitate its wide application and encourage small companies to grow in proportion to the use of the program.
With this benefit, companies can start using MailChimp pretty early, using the tool for free while acquiring new subscribers.
Hootsuite
With the increasing relevance of social networks in the promotion and success of companies regardless of the industry or the age, social media marketing became a crucial and unavoidable part of every successful marketing strategy. There are many marketing tools specialized on social media that help you to manage various online channels, but Hootsuite is an absolutely ultimate tool in which efficiency is proven by more than 10 million users. Hootsuite integrates with more than 35 popular social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube allowing its users to schedule social media posts in advance, reply to comments, and mentions through one dashboard using pre-written responses, and tons of other benefits. In this way, Hootsuite saves time and reduces the frustration of using each platform.
All in one SEO pack
The All in One SEO Pack plugin is absolutely necessary if WordPress is your content management system (CMS).
The All in One SEO Pack plugin is necessary if WordPress is your content management system (CMS). Today WordPress is one of the most popular CMS in the world because it’s user-friendly especially if you’re a newbie, endless possibilities of customization, and lots of other benefits. If you are in search of an affordable hosting company for your WordPress website, Hostinger is highly recommended because its packages are a mix of high speed, 24/7 customer support, one-click-installation, and a dedicated team that will be dedicated to your needs. As you probably know, nowadays a great focus is on search engine optimization (SEO) and this tool will make sure that you always make good decisions regarding your content and its attraction to search engines. With All in One SEO Pack, you’ll get features like automatic generation of META tags, notifications from top search engines, such as Google and Bing, of any site changes, XML sitemap support, etc. Besides all benefits, the major thing that makes this plugin so popular is its ease of use.
With more than a million installs, All in One SEO pack is proven as one of the best helpers in SEO strategy, and also is completely free.
Conclusion
Digital marketing pretty fast became an ultimate weapon of a successful business – marketers became digital cowboys catching all the latest trends and following them in chase of conversions and profit. With digital tools that make the job easier and allow better maneuvering through the online jungle, everything is much easier. To ensure your marketing strategy will succeed, check all potential useful tools, read the reviews, inform yourself, and test them – we hope this list will be helpful in that chase.