Search Engine Optimisation (SEO), when implemented strategically, is one of the most cost-effective local marketing strategies within the digital landscape, perfect for your SME. SEO pursues audiences actively seeking a specific product or service and achieves cut through by ranking and displaying your business or services to those looking for it at a time when they are most likely to take action on your marketing message.
But What Is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO in its simplest form, is the process of optimising web assets in a means that is complementary to Google’s search algorithm. There are two factors that come together to facilitate successful optimisation: on-page and off-page properties. On-page elements are those that are placed on your website. Off-page link building undertakings are those that exist externally on third-party websites.
11 SEO Factors To Keep In Mind To Drive Traffic To Your Website
Are you ready to increase visitors to your website and get them to subscribe, buy or call?
We asked a reputable and leading SEO agency what factors were important for driving quality traffic to your website when implementing SEO. These were their recommendations:
Web Page Titles: A vital element for both user engagement and search engine algorithms, web page titles briefly and accurately describe the topic and theme of the landing page.
Meta Descriptions: Not only are meta descriptions CTA driven, they assist search engines when indexing your web pages through relevant keywords to the content they describe.
Header Tags: Critical in assisting search engines in knowing what your page is about, header tags need to be fully optimised in conjunction with a pre-agreed SEO strategy.
Domain Level Links: This is simply a quality link from a third party site to a website’s home page. Over 150 SEO experts surveyed said DLL’s are Google’s most important ranking factor.
Page Level Links: Equally as important as a domain level link, third party PLL’s point to an individual webpage increasing the authority of this page on your website.
URL Structure: SEO experts ensure that both users and search engines are able to easily understand what is on each page just by looking at the URL. Say ciao to outdated URLs, such as /digital-9589=marketing
Internal Link Structure: A website’s internal links assist Google in establishing a hierarchy of importance. This enables you to have complete control over which pages you want to provide the most amount of link value towards.
Landing Page Content: Content on your site devised to appease both SEO algorithms and simultaneously is engaging for visitors.
Blog Content: If content is king, the context it sits within is queen. Increase your website’s long tail keywords and supporting contextual density with inspiring, educational blog content from experienced SEO writers that resides either on your site or on third party sites with backlinks back to your site or webpage.
User Engagement: With search engines constantly striving to improve their worth, prove to Google that your page is the thought leader in the industry with quality, engaging and resourceful content.
Website Speed: Page speed is important for SEO rankings and of course, positive user experiences.
Where Can I Get Good Help For SEO? What Does Good Look Like?
SEO is a specialist marketing activity. Therefore, you should seek a trusted SEO agency who can create bespoke SEO strategies according to your business’s objectives. A credible agency will conduct a thorough analysis or audit of your website, complete a competitive analysis, understand your unique selling proposition (and ensure it’s clear to your intended target audience) and asses your site’s online authority relative to the competition. With this information, the SEO agency will then develop a solution that is effective and delivers a sustainable, short and long-term ROI whilst being transparent with you along each stage of the process.
A credible agency will also deliver insightful monthly reports for you, ensuring you are clear of your progress and where improvements can be made to enhance your SEO success. Why? Because the SEO landscape is forever evolving.
SEO can be utilised as a localised, cost effective advertising method which should be considered by all SMEs.