Entrepreneur Daily: They may not be the most affluent demographic, but marketers are flocking to them. They’re college students, and they’re being touted as the next generation of leaders and consumers. Despite being outnumbered by baby boomers, college students carry more influence than their older counterparts. “They have huge impact on what their parents buy, and then they have their own money, more than any other generation before them, and of course they are the consumers of tomorrow,” said Tom Anderson, managing partner of Anderson Analytics, the researchers who conducted the survey.
The brand survey found that Facebook is the social network of choice amongst college co-eds, and social networking is twice as popular with young women as young men. They love all things Apple, including the iPod and iPhone, and Target ranks as one of their favorite places to shop. Other top picks include Taco Bell as their hot fast food spot and Linkin Park as their top band.
College Crowd Ranks Top Brands [Entrepreneur Daily]
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