Categories
Entrepreneurship

Kiddy Entrepreneurs

kiddy-entrepreneurs.jpg
Springwise: Umpqua, an Oregon-based bank, recently launched something similar. Their Lemonaire campaign is aimed at helping ‘really small entrepreneurs’ start their first business: a lemonade stand. After completing an application, children can pick up a free Umpqua Lemonade Starter Kit. The kits include cups, napkins, a sticker, table cover, small business guide (‘How to Become a Lemonaire’) and USD 10 start-up capital. No purchase necessary, but children must be under 13 to qualify.
Unlike Postbank’s Bizznizz, Umpqua’s Lemonaire is a temporary campaign, and the marketing aspect is key here. As quoted in the New York Times, a spokesperson for Umpqua explained: “We look for ways to hit people with a different mindset, and the lemonade stand is a perfect metaphor for what small business is about.” Time for other banks to follow Umpqua and Postbank’s lead, offering junior entrepreneurs the tools they need to earn and save? As long as children aren’t forced into labour, it’s a great way to teach them about business and money.
Facilitating kidpreneurs [Springwise]

By Ethan Theo

Abe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.